Collaborate beyond the enterprise

Whitepaper from Relayware

Demand-Side Ecosystem Collaboration and the Case for Purpose-Built Technology

Contents

Demand-Side Ecosystem Collaboration and the Case for Purpose-Built Technology 3

The Business Issue

Ecosystem Collaboration: What is It?

Ecosystem Collaboration: The Components

The Benefits of Ecosystem Collaboration Versus CRM and PRM

Consequences of Misuse of Technology

Summary: CRM and Ecosystem / External Collaboration System Co-existence

Demand-Side Ecosystem Collaboration and

the Case for Purpose-Built Technology

The Business Issue

Ecosystem Collaboration: What is It?

Ecosystem Collaboration: The Components

1. Operational Collaboration

1. Sales Collaboration

2. Marketing Collaboration

3. Collaborative and Cooperative Learning

4. Service and Support Collaboration

2. Community Collaboration

3. Multi-Channel Collaborative Communication

4. Analytical Collaboration

5. Cultural Collaboration

The Benefits of Ecosystem Collaboration Versus CRM and PRM

Selection and Segmentation

Recruitment and On-boarding

Training and Enablement

Motivation and Incentivization

Sales, Marketing, Service and Support Collaboration

Performance Management and Optimization

Consequences of Misuse of Technology

Summary: CRM and Ecosystem / External Collaboration System Co-existence

Collaborate Beyond the Enterprise