Chango Retargeting Webinar 12.17.2012
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Webinar: Retargeting is not what you think! Dax Hamman CRO Chango [email protected] @chango / @daxhamman
description
Retargeting has become a common word in Marketing circles, yet most Marketers have the misconception that ‘retargeting’ is just about targeting existing site visitors or site abandoners. In this webinar, learn: What retargeting IS and what it IS NOT Prospecting with Search Retargeting More efficiency with ‘Programmatic Site Retargeting’ 5 take away tips to improve your retargeting programs today
Transcript of Chango Retargeting Webinar 12.17.2012
Today’s agenda
1. What retargeting IS,and what it is NOT
2. Prospecting with Search Retargeting
3. Programmatic Site Retargeting
4. Measuring retargeting
That ‘big data’ stuff
Chango solves ‘programmatic’
Chango is the 2nd largest source of search data, with more monthly data than Yahoo! and Bing combined
And it keeps growing
Seeing things differently
Seeing things differently
retargeting
≠retargeting
The complete solution
Prospect for New CustomersSearch Retargeting
Convert existing visitorsProgrammatic Site Retargeting
Prospecting with Search Retargeting
1. An individual searches for a keyword primarily on Google, Yahoo! or Bing
2. That search data is stored anonymously in our cookie
3. Chango matches the right individual to your campaign based on their searches
Site Retargeting had to evolve
Site Retargeting is about connecting with individuals, yet a typical solution will bucket users into segments with equal value.
With this fresh approach, Chango collects more actionable data about every visitor, translating it into their true value, making smarter and more efficient retargeting decisions.
All your visitors are not created equal
Building a scoreBy scoring each visitor that comes to your site, we can determine their true value. We combine the actions that occur during the visit, with their behaviors before and after their visit, including their searches on Google, Yahoo! and Bing.
The result:We make your retargeting more efficient by only running ads to those visitors that matter, and by understanding the right price to pay for them. With Programmatic Site Retargeting, you can REDUCE your impressions and spend, and INCREASE your returns.
Be careful…
The arrival of FBX…
955m users worldwide / 25% of US ad impressionslower CPMs / shorter conversion times
Overcoming the de-duplication problem
5 tips to improve your retargeting…
1. Add prospecting using Search Retargeting
2. Don’t settle for regular Site Retargeting
3. Measure conversion windows and frequency caps
4. Overcome the de-duplication mistake
5. Give us a call
(+1) 800.385.0607 / [email protected]
Further resources:(chango.com/resources)
Next mini webinar: ‘Search meets social’ – Prospecting with FBXJanuary 23rd – registration opens this week on chango.com
