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Transcript of Changing Tastes Fuel the Amenities Race © Getty Images.
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Changing Tastes Fuel the Amenities Race
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> Space for grilling> Rooftop gardens> Outdoor gas fireplaces> Heated garages> Car-washing facilities
“More high-end apartment buildings are adding this kind of space, with a gas fireplace and seating for conversation, because large cities have limited outdoor space.”
What are current trends in the amenities arena?
Outdoor Space
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-Julie Peterson, ARM, CMCA, AMS Vice President of Business
Development, Ogden & Co.
Tip: Wireless service in outdoor common areas is a must.
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> Dog runs> Small dog parks> Dog washing stations> Pet sitting services
“One of the most important amenities is a pet-friendly property. There’s ongoing discussion of what that means and it’s a continuing focus.”
Pet Perks
Tip: Place dog areas in the back of the property. Grass may burn out and curb appeal could be impacted.
© Getty Images
-Julie Peterson, ARM, CMCA, AMS Vice President of Business
Development, Ogden & Co.
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“Having a concierge who’s very much in tune with the surrounding community, almost like at a 5-star hotel, is increasingly important.”
> Greet tenants and applicants> Accept and deliver packages> Arrange and confirm reservations> Recommend activities and restaurants > Coordinate furniture delivery> Provide directions and referrals> Assist with personal appointments> Call a cab or car service> Respond to special requests> Water plants
Concierge Services
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-Edward Andron, ARM Account Executive,
Charles H. Greenthal Management Corp.
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“They didn’t care about business centers and theaters and video game rooms because people their age already have that in their homes.”
What Amenities Do Younger Renters Seek Out?
> Text communications> Green features> Social media community> Resident lounges> Proximity to transportation> Urban style> Outdoor gathering spaces
-Julie Peterson, ARM, CMCA, AMA Vice President of Business Development, Ogden & Co.
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For the complete article “Changing Tastes Fuel the Amenities Race,” check out the March/April 2014 issue of the Journal of Property Management, at http://www.irem.org/resources/jpm
What are Some Low Cost Amenities?
> Update common hallways with carpet or attractive laminate flooring
> Have local artists display work in common areas
> Ask a yoga or Zumba instructor to hold a class in the fitness center
> Provide a coffee bar> Add a self-paid food pantry for
essential items> Install card-driven washers and
dryers