Changing Habits
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CHANGING HABITS 12.3% 5.6% 5.6% 3% Second & third screen adoption is up amongst all age groups How viewership of film and television has changed Conventional TV screen viewership is down among 14-17 year olds 33% Simultaneous viewing of both TV and another screen is enjoyed by 87% 92% PCs/laptops are displacing the conventional TV set as the primary screen for viewing streaming media References: 1. Accenture, ‘Digital Video and the Connected Consumer’ , 2015 2. Ofcom, ‘The Communications Market Report’, 2016 - available online at http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr16/uk/CMR_UK_2016.pdf 3. Gfk Research,‘The Home Technology Monitor’, 2016 4. Parks Associates, ‘Streaming Media Devices: Trends and Innovations’ - available online ($$$) at http://www.parksassociates.com/report/streaming-media-devices, 2016 http://castlabs.com Vs Year-over-year from 2015 to 2016
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Transcript of Changing Habits
CHANGING HABITS
12.3% 5.6% 5.6% 3%
Second & third screen adoption is up amongst all age groups
How viewership of film and television has changed
Conventional TV screen viewership is down
among 14-17 year olds33%
Simultaneous viewing of both TV and another screen is enjoyed by
87% 92%
PCs/laptops are displacingthe conventional TV set
as the primary screenfor viewing streaming
media
References:1. Accenture, ‘Digital Video and the Connected Consumer’ , 20152. Ofcom, ‘The Communications Market Report’, 2016 - available online athttp://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr16/uk/CMR_UK_2016.pdf3. Gfk Research,‘The Home Technology Monitor’, 20164. Parks Associates, ‘Streaming Media Devices: Trends and Innovations’ - available online ($$$) at http://www.parksassociates.com/report/streaming-media-devices, 2016 http://castlabs.com
Vs
Year-over-year from 2015 to 2016
