ELLIE GOULDING: GOODNESS GRACIOUS

MISE EN SCENE • There is numerous examples of mise en scene that is constructed in the music video of ‘Goodness Gracious’ by Ellie

Goulding. The mise en scene that is used throughout the music video, each have different meanings and purposes of why it has been included within a scene to the music video.

• One example of mise en scene that is constructed is the setting in the beginning of the music video, when Ellie goulding and other people within the music video are in a setting of being outside apartments on a holiday as well as a swimming pool in the background. This suggests to the audience that the artist is on holiday with her friends, and having fun. This setting is unique from other settings that is used in songs that the artist has produced, highlighting that this music video is more uplifting and happy compared to some other music videos that have been produced. Also, as an audience we see that the setting is in an outside location by a swimming pool, which motivates the audience to have a fun time whilst listening to this music piece. The colors also within this moment are very bright and contrasting, which empathizes the idea of the artist and the other people within the music video having fun. The time of day within this moment is evening, which is suggested through the color of the sky which contrasts against the clothing and props used within this moment. Examples of this is constructed below in some of the following images:

Within this image you can see the contrast of the neon colors and the dark sky. This scene within the music video is seen as contrasting and makes the music video look really fun and uplifting.

We see people standing and dancing outside apartments and tall buildings. Also communicating the idea of the people having fun and socializing. This makes the scenes within the music video more engaging and bright.

MISE EN SCENE Another example of mise en scene that is constructed within the music video is the costume and color that is used in the moment of when Ellie Goulding is driving through a city in a car. Within this moment the audience can see that some of her costume is made with sequins and other materials that make her coat more contrasting with the other colors within the frame. This also suggests the idea of the artist being more ‘fashionable’ and the music video appealing to more of the younger generation. The color within the music video is always either naturalistic like or dark and neon/bright colors together within a frame. Within this moment we see the face of the artist as well as some of the costume and then the background. The background being dark within this moment is beneficial and has the meaning so that the audience can focus more on to the appearance of the artist and what she is singing/ the lyrics. There is some examples of this moment that are illustrated on this page:

We see some of the costume here, that the artist is wearing. As well some of the background and neon colors that is blurred on the background, so that we can focus on the performance and movement of the artist.

MISE EN SCENE Furthermore another example of mise en scene that is constructed in the music video of ‘Goodness gracious’ by Ellie Goulding. Within this moment we see that the artist is at a party with her friends that are within the music video. Within this moment of the artist being at the location and situation of being at a party we see that Ellie Goulding is very happy, is enjoying socializing with her friends. The scene is very uplifting and can potentially encourage some of the younger aged audience members to go outside and socialize and have a fun time with some of their friends. The location and setting of being at a party, as well as the performance makes this scene within the music video look really fun and outgoing, and starts a connection between the audience of who are watching the music video and the artist of who is being focused on within the music video and is singing throughout. Below are some examples of this with some annotation:

Within these different screen grabs you can see the understanding of bright neon colors, dark colors as well as the focus on the artist who is having fun at a party and socializing. The setting of a party relates to the purpose of the bright colors, as people associate bright colors with parties and events that happen in the evening time.

CAMERAWORK • Camera work is used throughout the

music video of ‘goodness gracious’ by Ellie Goulding. Different types of camera work are used throughout the video for different purposes and meanings. Here are some examples and explanations of different camera work that is constructed in the music video:

• One example of camera work that is constructed in the music video ‘Goodness Gracious’ is an over the shoulder shot at the beginning of the music video. By using an over the shoulder shot, this allows the audience to see the artist from a different perspective compared to when close ups or mid shots are used within the video. As well as using this, it engages the audience and makes them feel involved within what's currently happening as the camera looks like its from an angle of someone who is standing nearby to the artist. This shot is effective as it also helps the idea of a connection beginning to happen between the audience and the artist, this also looks like the artist is singing to who is watching the music video making them feel ‘included’ and a friend of the artist. Below are some examples of this camera work that is constructed in the beginning section, of the music video:

This over the shoulder shot makes the audience feel involved within the situation that is currently happening. Within these shots we also focus on to the face of the artist and the

lyrics she is singing, as well as communicating to the audience of the music

video.

CAMERA WORK

• The music video uses focus throughout specially on the appearance and facial area of the artist. This is so that when the video is having long takes/short takes of the artist the audience can focus on the performance, presence and emotion of the artist, which helps build a connection between the audience and the artist. Also by having a focus within the music video this makes the artist look more ‘special’ as the camera does follow her movement and performance as she performs the song as well as making her look more ‘attractive’. As females and girls within the younger generation might idolize her and want to look like her as well as the artist having male fans and idolize her for different purposes too as well as her vocals. Focus is also used so that the audience can focus on the lyrics and the meaning of which is in the lyrics, and the message that is being communicated from Ellie Goulding to the audience. Some examples of where focus is used throughout the music video is demonstrated on this slide:

This is a great example of focus that is used, when focusing on the artist and her performance.

CAMERA WORK• A last example of camera work that is constructed in

the music video is a tight frame. The tight frame is effective within the music video as it links to the beat of the music that is playing. The tight frames that are used, makes the scenes look busy and the frame is always full with something happening. By having a tight frame within a range of scenes, it also makes the music video look more professional and you can see that the background, extras and other props are all relevant to the scene as well as having a meaning to the message of the music video. Examples of loose frames are illustrated on this page:

The loose frames within these different examples communicate to the audience that there is fun and exciting situations that are happening within these different moments and examples. Within the different images, most of the time the audience can see that there is a tight frame due to loads of people being together within the same scene.