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Chandler Small Business 2011
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Events As Marketing Tools Tyler Hurst 1
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Presentation to Chandler Small Business owners about using events and stories as marketing tools.
Transcript of Chandler Small Business 2011
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Events As Marketing Tools
Tyler Hurst
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What’s your goal?
What scares you?
• Build a tribe• Pick yourself• Repeat
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Who’s my story?
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Where is my story being told?
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How is my story being told?
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Why is my story being told?
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When is my story being told?
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First steps
• Buy a URL (Namecheap)• Buy hosting (Dreamhost)• Install WordPress• Create Twitter account• Create Facebook page• Write four posts
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Second steps
• Feedburner• Twitterfeed (6am, 10am, 1pm & 7pm)• Editorial calendar (4-6 wks)• Stats (WP or Google)• Pictures (lots)
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Staying relevant
• Blog 2-3 times per week• Tweet 7-10 times a day• Facebook post 3-7 times a day
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Third steps
• Guest blogging• Twitter/Facebook sharing• Expert/niche status• Cross promotion• Big, shiny things
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And for me
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Responsibility
