Email Marketing Governance– The Trusted

OneEmail Marketing is one of the significant methods to get connected with your customers, but with advancements in technology and consumer behaviour has altered the way businesses require to set up their email campaign

If done right – A Blessing

If done wrong – A Curse

THE NOT TO DO LIST1 . Repetitive

EmailsAll your clients have different needs, so start by segmenting your option record into different groups based on their age, sex, past buys or passions and personalize your information to serve their needs

THE NOT TO DO LIST2 . Disruptive

LinkingYour web page is one of the best marketing resources around for building connections with your clients, so always include links back to your website. Link it to the landing page if you require any more information

THE NOT TO DO LIST

3 . Frequent EmailsA 2005 DoubleClick study discovered that many individuals recognize junk as “email from an organization I have done business with but that comes too regularly”

Experts suggest getting in touch with your subscribers no more than once in every 4 days

THE NOT TO DO LIST

4 . Spammy Trail

You cannot be effective with your email marketing if your information never reach to your targeted viewers, so avoid excessive use of spam content in your subject lines

THE NOT TO DO LIST

5 . Not Checking the Statistics of Email Campaign

One of the advantages of using an email service provider is the capability to monitor open, bounce, unsubscribe and click-through rates. The Statistics will show you what content your subscribers visited, so you can customize upcoming emails based on their interests.

Mailing List– The Trusted Partner for Email Marketing Campaign

An all comprehensive mailing list that is trusted, verified, updated and recommended by industry professionals can go a long way to solve B2B email marketers problem. Mail Prospects is one such list that is a leading business service provider of certified sales leads adhering market standards and regulations

Why Choose Mailing List Provider ?1.Quick turnaround for

businesses

2. Accessing a list that has 100% under your control

3. Qualified leads or more generally permission based asset

4. Lists that are proactive enabling you to communicate when you need to communicate with a qualified audience who are more likely to pay attention

5. Despite popularity of social media channels, not everyone is present but almost everyone has email.

Cont.…

8. Helps in target segmentation and planning various direct marketing campaigns

9. Providing exclusive services like data appending and list updation in regular quarters

10. Cater highly matched profiles according to requested need, where campaigns are directed to those who have agreed to receive it

increasing deliverability rate and in turn ROI

7. Millions of record segregated across industries via geographic, demographic selects

6. Trusted sources ensures quality and verified data

Mailing List– TO DO List

Choosing a reliable email service provider and buying excellent email list is not the end of the story. For your campaign to rock, you need to follow certain rules that would ensure your emails are directed to customer’s inboxes, and if more is voluntarily opened, read and responded too. So what are the secrets? Lets unveil them

Identify target audience needs and develop content that provides maximum values to them

Build a dedicated landing page for the subscription form that should include all reasons why to opt in to your newsletter

Us A/B testing to check which subscription works better while continuing to experiment with colours, styles, fonts and calls to action letting your target audience decide the sign-up box they prefer

Subscription form visibility should be ample by adding the subscription form above the fold while increasing the possibility of subscribing through calls to action

Keep subscription process easy by keeping the number of required fields to be filled as low as possible.

Facilitate social media integration by integrating the subscription form with your social media campaigns. You can either provide a subscription form within your Facebook fan page or drive traffic from your social media efforts to the landing page.

Publish your newsletters on your blog, share them through social media, and share them through social media by generating new content and links supporting SEO efforts

Keep email marketing stable and frequency maintained to facilitate long term relationships

Inform users about the frequency to sound unique unlike spammers.

Privacy is a sensitive topic, make users feel safe by stating clearly your privacy policy by why you collect information and how do you plan to use it

Mind the timing by asking for subscription at the right time. When the user is satisfied with the experience offered within your website there are more chances to collect information

Keep newsletters template not only attractive but well designed too

Add sharing buttons within your newsletters by giving the users opportunity to share posts easily

Add a call to action on the footer of each blog post and encourage users to subscribe to your newsletter

Segment the topics of interest to ensure the relevance of the content. Use multiple newsletter lists to create more effective e-mail campaigns

Focus on the quality of content by providing relevant to your subscribers give access to the exclusive content

Offer downloadable e-books and guides in exchange of their email addresses. People love free piece of information

Run contests that help you gather email addresses, attract more visitors and generate buzz website

When a user unsubscribe form your website make sure to get his feedback that will help you further understand what went wrong frequency or relevancy

Provide bonus or incentives if someone forwards the email or accepts to participate in a survey of yours

Email Marketing Campaigns

– Challenging yet RewardingWith the emergence of new channels maintaining email marketing prosperity is difficult but as long as email generates the same level of buzz, leads and ROI the authority is tough to shake and emails shall continue to rule.

Thank You

Email : info@mail-prospects.com

Website : www.mail-prospects.com

Phone : 1-888-420-0517

Mail Prospects

LLC