Champagnes 360 v03
description
Transcript of Champagnes 360 v03
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ChampagnesLAFAYETTE, LA
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TABLE OF
CONTENTS
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CHAMPAGNES360 REVISIONSWord changes, color and material
changes, and text size changes.
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STORE OVERVIEWThe 360 & footprint give an overview of the
design in the three-dimensional space.
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PAINT 360 VALANCEAllows you to see the paint plan in the
three-dimensional space.
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STORE MATERIALSCalls out paint colors, lighting options,
and materials list.
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04 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
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5 Until transferred by sale, all rights are reserved and
reproduction in any manner without permission is illegal.
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MODERN & SOPHISTICATEDCONCEPT ONE
CONCEPT STRATEGY Create an environment that is
sophhisticated and modern that feels high
end, but aesthetically appeals to a middle
aged target customer.
DEMOGRAPHIC 25-45 well educated individuals and families.
The visual modern influence or type,
color, and texture will help the decor feel
relevant and timeless, while the touches of
sophistication will help it feel high end and
appeal to the target market.
COLOR & TEXTURE Modern hues in a two toned palete like
shown above mixed with ample neutral
textures provides a deep color story.
TYPOGRAPHY Type is a balance between modern and
sophisticated as well. For main headings,
bold geometric sans serifs are used, and
sub headings are in a classic serif typeface.
Accent type with hand lettering in black and
white feels like chalkboard texture which is
an older process, in a revival right now.
FEELING People will feel like they are getting high
quality food and drink from a grocer who is
current and capable of fulfilling their needs.
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6 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
SPECIALTY BEER WALL This infographic outlined different types
of beer, and a few quick words about their
flavor profile.
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7 Until transferred by sale, all rights are reserved and
reproduction in any manner without permission is illegal.
SPECIALTY BEER WALL This infographic outlined different types
of beer, and a few quick words about their
flavor profile.
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Grassy and watery with a delicate sweetness.
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8 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
MAIN SIGNAGE Subtext and icons were removed, and
Frozen food main signage centered over
food coolers.
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9 Until transferred by sale, all rights are reserved and
reproduction in any manner without permission is illegal.
CHILLED WINE CHANGE Frozen letters centered over frozen
foods, and illustration in the same style as
floral but depicting grape vines is done
in a neutral-on-neutral vinyl with letters
displaying chilled wine.
Art below line is enlarged to show detail.
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10 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
KITCHENARY LOGO Logo will go here, once we
recieve the logo from the customer.
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11 Until transferred by sale, all rights are reserved and
reproduction in any manner without permission is illegal.
SIGN FRONT VIEW This signage system runs perpendicular
to the valance, so from the front, looking
straight on at the valance, you see the
metal sides.
SIGN SIDE VIEW From the side, you see the copper face
and white text as the customer is walking
down the aisle.
EXPANDED VIEW This shows the layers of the sign and how
they are put together. We took the liquor
sign out, liquor is shown to represent the
expanded view, and will not be produced.
PR
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Hanging navigation in cork for the wine shelves.
CHAMPAGNE
RED W
INE
WHITE W
INE
RED W
INE
WHITE W
INE
CHAMPAGNE
5 w x 3.5h
10% scale36(w) x 76(h)
Wine shelf30(w) x 2(h) x 4(d)
Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.
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12 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
CHEESE TRELLIS Square acrylic piece with dimensional
letters spelling Gourmet Cheese. Ten
Globe lights hang down to create a unique
waterfall of light effect.
WINE CENTER STORE Metal hanging trellis gives the illusion of
walking in a vinyard. Real cork material
is used here, and the shape has been
rounded out to represent wine corks.
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Hanging navigation in cork for the wine shelves.
CHAMPAGNE
RED W
INE
WHITE W
INE
RED W
INE
WHITE W
INE
CHAMPAGNE
5 w x 3.5h
10% scale36(w) x 76(h)
Wine shelf30(w) x 2(h) x 4(d)
Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.
Hanging navigation in cork for the wine shelves.
CHAMPAGNE
RED W
INE
WHITE W
INE
RED W
INE
WHITE W
INE
CHAMPAGNE
5 w x 3.5h
10% scale36(w) x 76(h)
Wine shelf30(w) x 2(h) x 4(d)
Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.
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13 Until transferred by sale, all rights are reserved and
reproduction in any manner without permission is illegal.
SIGN FRONT VIEW This signage system runs perpendicular
to the valance, so from the front, looking
straight on at the valance, you see the
metal sides.
SIGN SIDE VIEW From the side, you see the copper face
and white text as the customer is walking
down the aisle.
SANITARY CHEESE SURFACE This has been changed from a chalkboard
surface to a lustrious black counter-top
immersed with flecks of silver.
L CARDS 5(w) 3.5(h) Since the cheese sampler shelf will no longer be chalkboard, these
small cards can be hand written on and
erased to label the cheese. Front view, side
view, and perspective view is shown.
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Hanging navigation in cork for the wine shelves.
CHAMPAGNE
RED W
INE
WHITE W
INE
RED W
INE
WHITE W
INE
CHAMPAGNE
5 w x 3.5h
10% scale36(w) x 76(h)
Wine shelf30(w) x 2(h) x 4(d)
Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.
Hanging navigation in cork for the wine shelves.
CHAMPAGNE
RED W
INE
WHITE W
INE
RED W
INE
WHITE W
INE
CHAMPAGNE
5 w x 3.5h
10% scale36(w) x 76(h)
Wine shelf30(w) x 2(h) x 4(d)
Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.
Hanging navigation in cork for the wine shelves.
CHAMPAGNE
RED W
INE
WHITE W
INE
RED W
INE
WHITE W
INE
CHAMPAGNE
5 w x 3.5h
10% scale36(w) x 76(h)
Wine shelf30(w) x 2(h) x 4(d)
Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.
Hanging navigation in cork for the wine shelves.
CHAMPAGNE
RED W
INE
WHITE W
INE
RED W
INE
WHITE W
INE
CHAMPAGNE
5 w x 3.5h
10% scale36(w) x 76(h)
Wine shelf30(w) x 2(h) x 4(d)
Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.
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14 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
ESS
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IEW
KEY Corner Department Change Light Line
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Frozen Goods BFlor
alBeer Cooler
Specialty Beers
Dairy
Cooking School
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Frozen Goods - 37 24 4Entrance ? Entrance ?Wine - 24
Floral - 16 Curved Floral - 19 11 5 9 Beer Cooler - 23 7 7 8 Specialty Beers - 46 7
Dairy - 39
Cooking School - 6
colu
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KEY Corner Department Change Light Line
16 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
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METALLICS Silver and Copper metallics are
inspired from the cooking school
interior design, and are used on
letters, and projecting signs.
PATTERN To add modern texture, patterns
are used. They have subtle color
changes that help them not
become overwhelming.
FAUX BRICK This along with the chalkboard
touches give a modern vintage
flair that people can connect
and relate to.
OPTION 1 8 Diameter 48Hanging adjustable cord. More expensive option. 15 total lights are shown. 5 in the floral valance,
and 10 hung inside the cheese
trellis. Buy as budget allows.
OPTION 2 8 Diameter 36Hanging adjustable cord. Less expensive option. 15 total lights are shown. 5 in the floral valance, and 10
hung inside the cheese trellis.
Buy as budget allows.
SW 6991 BLACK MAGIC Specialty Beer, and Kitchenary
SW 2862 BURMA JADE Dairy Valance
SW 7042 SHOJI WHITE Frozen Valance
PANTONE 4702 COATED Floral Valance Wallpaper
PANTONE 4707 COATED Floral Valance Wallpaper
SW 6118 LEATHER BOUND Letter Accent, and Wine Trellis
PAINT COLORS & PANTONES
TEXTURES LIGHTING OPTIONS
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17 Until transferred by sale, all rights are reserved and
reproduction in any manner without permission is illegal.
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244. N Westview Dr. Cedar City, Utah 84720
Contact us at1.435.586.5616