Chameleon Presentation - 9-16
-
Upload
dan-dempsey -
Category
Documents
-
view
19 -
download
0
Transcript of Chameleon Presentation - 9-16
Photographic and 3D Visualization Technologies and Services for Product
Sales and Specification
Who is Chameleon?
• Launched company in 1998• 42 employees focused on providing web and interactive
services to building and decorating industries– 12 software developers– 18 graphics folks– 12 IT, operations, marketing
• Leading photographic visualization provider – more clients than all others combined
• Build by a Color Scientist – this is why we are color accurate
• “From the ground up”…no Flash/Flex used here• We build engines!
Interactive Solutions that Drive Demand and Sell Product
Why “Chameleonize”?
• More than 75% of identified* users purchase product– 100% of users who load own photo buy from that supplier!
• 9 million visitors have loaded their own photos– 95,000 per month use ImageMapper upload tool
• 75 million render requests per month (“apply this product to surface…”)• Time on site for user increases 3X
• “Quadruple lead closure…” - Sears Home Improvements• “Triple Schedule It Now selection” - Empire Today• Clients of more than 16 years – GAF, others *create project folder on website
Numbers Don’t Lie…
Growing Company
Chameleon Fast Track:• Double digit growth - year-over-year, high
growth• Several major new clients:
– Armstrong Floors, Basalite Concrete Products, Budget Blinds, Carpet One/CCA, Estee Lauder, Forbo, Formica, HGTV, Jeld-Wen, MDC Holdings/Richmond American, NVR Homes, Oldcastle, Overhead Door, Sherwin Williams, Toll Brothers, Wayne Dalton
• 42 employees• Four offices and two data centers
Milestones - What We’ve Accomplished
• 1999 - Launched first web-based photographic visualizer
• 2005 – Announced first photo image upload tool for Internet…filed for patent
• 2007 – First hybrid desktop-to-web visualizer app – complete synchronization at user and product level
• 2010 – Announced first photo image upload and decorate tool for Apple iPhone
• 2011 – Surpassed 1,000,000th photo upload through ImageMapper
• 2012 – Announced first-and-only image upload and decorate tool for iPad
• 2014 – Announced first Android visualizer app; launched first 3D photographic visualizer engine for websites, iPad and Android
• 2015 – First product simulation to visualization engine
Chameleon Tools and Technology
Website Photographic Visualization Engine for viewing actual products online in real world setting (homes/rooms)
Desktop/Kiosk Tool for loading photographs of projects to laptop and desktop/store computer for decoration during field visit or in store
Product Blending Tools – mosaics, slate, tile, faux finishes for paints, others Product Selection and Configuration Tools – online selections and configurators for
manufacturers, builders, architects, distributors, designers) iPad Decorator Tools – thirty+ live, more to come
Android Apps – several live, many more to come iPhone app – color matching tool for paint, others.
Dynamic 3D – CAD-to-photograph tool for converting 3D rendered CAD files to Chameleon enabled images for decorating online
Online Product Management Tools (DAM) – allow users to build catalogs/materials libraries, central product depositories
Product Simulation-to-Visualization Engine – for digital product design to creation pre-production
Chameleon Services
Product Photography, Color Correction – complete graphic management of products
Digital Asset Management Service – complete data management and online availability
Rendering Services – complete mapping and loading of photos/3D renders for clients, designers, contractors – same day turnaround, 500+ per month currently
Sampling Services – order samples from selections online, drop in shopping cart; and order digital sample board from visualizer output
E-Marketing Solutions for creating custom marketing – roofers in neighborhoods
Hosting and IT Services – we can host your visualizer plus your website(s), DAM, mail, etc.
New Software Tools and Services
• Photorealistic 3D Rendering Engine– Ability to add fences, decks, sunrooms, lamps, faucets , fans, furniture, etc. – Improved image editing, higher resolution zoom mode, others
• PHI Color Harmonizing/Suggestion/Recommendation Tool• Chromalyzer / Color palette benchmarking analysis and development
– PPG / Sherwin Williams / Behr / Valspar / Estee Lauder / CSI / Chromaflo / RAL• Augmented Reality (AR) image editor techniques:
– Use of mobile tablet/phone sensors to automate the image mapping process• ERP/Data Integration:
– Integration of our tools with ERP (SAP, Oracle, AX, etc.) and other back end services, i.e. configuration (WTS Paradigm), lead tracking, reporting, etc.
• CAD Integration:– Data integration with popular CAD tools (Revit, Sketchup, etc.) for accurate
product render• Product Simulation Tools:
– Tool for product design labs, “pre-production”
Clients
Product & Image Management
We prep and load your products, including:
Photography
Color Management/Correction
Pattern Creation – hardwood, brick, ceramic tile
Repeat Management – vinyl flooring, shingles, stone
Visualization Preparation, testing, management
Online Catalog (DAM) for viewing, product reviews, creation of offline catalogs/CDs for customers, marketing, etc.
Graphics Services
With a staff of 15 graphics professionals, we are asked to help out with other marketing needs including:
Product and image preparation
Digital room scene creation
Logo and materials design
Website design and development
Digital catalog for mobile
We’re for hire!
Speaking of mobile…
• Apple iPad – many visualizer apps downloadable at App store currently, more to come
• Apple iPhone – color matching solutions for paint and other categories
• Android-based devices – several launched
• 3D Versions Launching Now
iPad App
Downloadable app for the iPad that allows users to download the app and product set from the Apple App Store. The tool includes:• Same code base as web tools – allows for support of a
single platform for program and product updates• Touch-centric interface – improved masking/image
preparation via edge detection, tapping/swiping for expanding area, finger-capable tracing
• Synchronization – custom engine that synchronizes products, project folders of users/customers, app updates when user is “connected”
-
Social Media
• Ability to share across social media sites including Twitter,Facebook and Pinterest
• Send by email
• Print designs
• Save as downloadable .pdf
Sharing Capabilities – custom interface to social media
Data Integration
• Web Services
• EDI
• XML, JSON, CSV
• Case: Arizona Tile Slabyard– Near real-time synchronization
with SAP system– Pull initiated– Populated by warehouse person, synchronized with corporate
PLM/ERP/Accounting system
Product and Inventory Synchronization
IT Services
Our expanding IT team provide services for our growing list of clients. Services include:
• Hosting of visualizers and websites:– We host all of our visualizers and some clients have us host their entire
online environment, along with mail (Exchange), ERP, others.
• Kiosk staging and support:– For retailers, we acquire, stage, test, ship and support kiosks in retail,
distribution centers, tradeshow needs, etc.
• Mobile device staging and support:– We acquire, stage, test, ship and support mobile devices (iPad,
Android) for users in field (sales teams, contractors, architects, others)
• Help desk support of users:– Online and phone support of our clients and users
Hosting Environment
• Two Data Centers:– Separate power grids
• Power redundancy:– Both buildings have natural gas generators
• Carrier redundancy:– Three carriers in each facility with complete fail over– High-speed data pipes (100 MB)
• 24 X 7 Secure Monitoring– Four on-call support personnel in off hours
• 80+ virtualized servers for expansion and extreme fault tolerance
Questions?
Questions?
Let’s See Some Demos!