Presented by Jennifer Johnston

BCS Better Mapping11 September 2019

CHALLENGING THE CONVENTIONS OFMAP MAKING

INSPIRIT CARTOGRAPHICS

Inspirit Cartographics is dedicated to reintroducing the human element and aesthetic component into modern day map production.

Inspirit means to "fill with spirit" or "to instill life into" which is what we seek to do with our maps. Each map has it's own character, delivering it's own special

message with purpose.

CHALLENGING THE CONVENTIONS OF MODERN MAP MAKING

Modern = “Characterized by using the most up-to-date techniques, ideas or equipment.” & “Denoting a recent style or trend in art, architecture, or cultural activity marked by significant departure from traditional styles and values.”

- Oxford Dictionary 2019

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AUTOMATIONSome of the problems encountered when thecomputer dominates the map making process.

Zoomed In

1. Cartographic style conventions get lost

2. Too much or too little information

Source: the final product of this map ended up in the Philip’s AtlasSource: www.exumamap.com

AUTOMATIONSome of the problems encountered when the computer dominates the map making

process.

3. Cluttered and illegible

A custom map created in googleSource: National Post Toronto

4. Lack of human connection

Source: Maptitude1 blog

AUTOMATION

Relying on the software package to create the map is faster but it is also restricting.You are limited to only being able to do what the software allows you to do. Youare confined to the prescribed functions and styles.

Use the computer and the software as a tool. Get creative to breathe life into yourmaps.

CHALLENGING THE CONVENTIONS OF MODERN MAP MAKING

Cartography = “The science and the art of making maps.”- Cambridge English Dictionary 2019

SCIENCE

SCIENCE

SCIENCE

ART

ART

ART

GRAPHIC ARTSSome of the problems encountered when the art dominatesthe map making process.

Source: Flatiron Designs By Daniel Rotsztain

1. Cartographic style conventions get lost

2. Lost functionality

GRAPHIC ARTSSome of the problems encountered when the art dominatesthe map making process.

By Marlena Zuber Source: Cargo Collective

3. Not to scale or georeferenced

4. Misleading

In Conclusion…

Cartography = the balance of the art + science in map making

SCIENCE ART

Thank you