Challenges of Internationalization in E-Commerce projects
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Challenges of Internationalizat ion
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Transcript of Challenges of Internationalization in E-Commerce projects
Challenges ofInternationalizati
on
Michael TürkHead of E-Commerce
(Flagbit)
Michael Türk Head of E-Commerce
Twitter:@drlrdsen
16 16 3 2 8 8 2
Karlsruhe, Germany 40+ Employees 150+ Successful Projects
2013: 18.540.000.000 $
2017: 28.040.000.000 $+51
%© Statista 2015
2013: 325.400.000.000 $
2017: 498.730.000.000 $+53
%© Statista 2015
2015: 349.000.000.000 $
2018: 493.000.000.000 $+41
%© Statista 2015
+55%
2013: 49.000.000.000 $
2017: 73.000.000.000 $
© Statista 2015
+178%
2013: 383.900.000.000 $
2017: 1.052.900.000.000 $
© Statista 2015
+80%
2018: 1.011.280.000.000 $
2015: 562.000.000.000 $
2012 2013 2014 2015* 2016* 2017* 2018*0
500
1000
1500
2000
2500
3000
1,058 1,0771,316
1,5921,888
2,1972,489
E-Commerce Revenue worldwide
© Statista 2015
© netcomm suisse
Logistics / Shipping
Laws
Privacy
Prohibited products
Taxes
19 / 7
20 / 19 / 12
22 / 10 / 4
20 / 5,5 / 10 / 2,1
20 / 9
21 / 6
24 / 10 / 14
20 / 523 / 9 / 13,5 / 4,8 / 13,5
21 / 10 / 4
23 / 5 / 8
25 / 6 / 12
20 / 19 / 12 EU Sales Taxes
6,5/ 13
17 / 6 / 3
12,5 / 4 / 1
8
7
5
10
7
6
Asian Sales Taxes
US Sales Taxes
Currencies
Language
Phonetic Accordance
Language & Design
Football Boots足球鞋أحذية كرة القدم
Botines de fútbol
FußballschuheChaussures de footballΠοδόσφαιρο Μπότες
Culture
Colors
FearDeath MoneyPower
GriefdeathGrief
Purity GriefDeath
InnocenceVirtueInnocence
Payment
1.082.000.000Transactions in Q2/2015
1. Choose your markets wisely
2. Focus on the most important pitfalls
3. Test your customer journey
Q&A
Thank you! @drlrdsen
