Challenges in a Networked World
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Transcript of Challenges in a Networked World
Challenges in a Networked World
Strategi och styrning 2014Per Åman
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Challenges
Globalization
Dynamics
Intangibles
Ethics and ecology
Integration and responsiveness; scale, scope, reach, diversity, distance; costs, competition
Pace, change, time, process, innovation; product and process, uncertainty
Knowledge, IPR, expressiveness, meaning, values
Reputation, social responsibility, green, CSR
Globalization
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A Flat World?• The world is connected• The world is big• The world is intangible • based on binary code• is a series of narratives• is branded• is competing on significance• is a service economy• The world is a clash between civilizations• The world is spikey and clustered• The world has a shifting point of gravity• The world is a series of networks• The world is a dynamic ecosystem• The world is a an ecological clock ticking
Flat or spikey?
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Liberalization and deregulation: The world became bigger
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Eu
US
JapEast E
LA
SEA
China
India
Time1989 today
Dynamics
A VUCA world?
VUCA
• Volatility• Uncertainty• Complexity• Ambiguity
The future is already here — it's just not very evenly distributed.
William Gibson
author of ‘Neuromancer’
If I had asked my customers what they wanted they would have asked for a faster horse.
Henry Ford
Intangible
Technological knowhow
Business Models
Binary code/ digital
Competing on significance
Intangible assets are also unlikely to be traded (i.e., markets, if they exist, will be “thin”) because their underlying value often derives from the presence of complementary assets,
intangible assets are often costly to transfer (Teece, 1981).
value can flow to the enterprise from the astute creation, combination, transfer, accumulation, and protection of intangible assets.
Intangible assets are the new “natural resources” of the global economy, in the sense that they underpin enterprise (and national) wealth generation capacities.
Teece. 2011
Digital
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The world is flat- ”triple convergence”
New technology – a new platform
”In the years roughly coincidental with theNetscape IPO, humans began animating inert objectswith tiny slivers of intelligence, connecting theminto a global field, and linking them into a single thing.”
Kevin Kelly
New business models
”..new business practices, that were less about command and control and more about connectingand collaborating horizontally.”
New and more people
”..the next generation of innovation will come from All over Planet Flat.”
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Intangibles:
The ’conceptualization’ of the economy
”…an electronic platform for the transmission of ideas at negligible marginal cost.”
Alan Greenspan, 2004
Business models
Programmer
Appstore
iTunes
iPhone
End user
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Binary consequences: The long tail
Competing on significance
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Intangibles as significance: narratives as experiential products
A fictitious story, books (67 languages), films, a brand, an experience, an escape, a global distribution, a meaningful time, a movement of followers, a business success (Books: over £400M 2008, Films: over $2412M,DVD?, Merchandizing ?)
2006 Ice Age: The Meltdown
$169,461800
2005 Harry Potter and the Goblet of Fire
$602,100,000
2004 Harry Potter and the Prisoner of
Azkaban
$540,263,485
2003 The Lord of the Rings: The
Return of the King
$741,451,682
2002 Harry Potter and the Chamber of
Secrets
$614,700,000
2001 Harry Potter and the Sorcerer's
Stone
$658,900,000
2000 Mission: Impossible 2
$350,001,358
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Ethics and ecology
T
1900 20001800
Northern hemisphereaverage surface hemisphere
Population
CO2concentration
GDP
Loss of rainforest & weedland Water use
Species extinction
Motor vehicles
Paper consumption
Fisheriesexploited
FDI
Ozonedepletion
The great acceleration
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The world is spikey