Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success...

17
Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University of Minnesota National Association of Agricultural Economics Administrators Washington DC September 9, 2011

Transcript of Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success...

Page 1: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Challenges for Agricultural and Applied Economics

Programs:Market Niches and Critical Success

Factors

Robert P. KingDepartment of Applied Economics

University of Minnesota

National Association of AgriculturalEconomics Administrators

Washington DCSeptember 9, 2011

Page 2: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Introduction

• Declining public sector support for higher education

• Declining public sector investments in agricultural and social science research

• Sense that the “ag” brand may be too narrow for our faculty and students

• Dramatic turnover of faculty and agency staff due to retirements

Page 3: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Introduction• Strategic challenges and opportunities

go far beyond departmental names.

• Discussion will center on three basic activity areas:– undergraduate teaching– research and graduate programs– outreach

• We’ll also talk about opportunities for regional/national collaboration.

Page 4: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Undergraduate Teaching• Key Challenges

– Increasing enrollment• more offerings• larger sections• serving majors vs. service courses

– Staffing courses• retirements of key people• economics training vs. business training

Page 5: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Undergraduate Teaching• Environmental Factors

– Capped enrollment vs. growing enrollment

– Strengths and strategies of competing programs• Economics Department• Business School

– Strengths and strategies of “home” college

– Degree to which home university has an agricultural orientation

Page 6: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Undergraduate Teaching• Strategies - Enrollment

– Grow the major

– Grow a minor• service to students in home college • service to students across the university – here

name matters

– Partner with Economics or Business

– Partner with emerging interdisciplinary programs

Page 7: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Undergraduate Teaching• Strategies - Staffing

– Increase teaching loads

– Adjunct faculty• department’s own retirees • local Ph.D. economists

– Graduate students• teaching assistants • instructors

Much will depend on university budget model and competitive environment.

Page 8: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Research and Graduate Programs• Key Challenges

– Declining (or already non-existent) support funds

– Declining pools of competitive grant funds

– Increased emphasis on funding for interdisciplinary, cross-institutional projects

– Rising cost of graduate student support as tuition increases

Page 9: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Research and Graduate Programs• Environmental Factors

– Structure and strength of state support for agricultural research

– National/international reputation of home university

– Distribution of economists across other units in home university

– Collegiate home of Economics Department

Page 10: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Research and Graduate Programs• Strategies - Research

– Partnerships• Intra-collegiate multidisciplinary partnerships• Intra-university multidisciplinary partnerships• Multi-university partnerships of agricultural and

applied economics faculty

– Incentives• Centers• Nine month appointments• Allocation of ICR funds to faculty who generate

them

Page 11: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Research and Graduate Programs• Strategies – Graduate Programs

– Agricultural Economics

– Joint with Economics Department

– Expand to include other applied economists outside of Economics Department

– Grow M.S. program• agribusiness focus• economic analyst focus

Page 12: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Outreach

• Key Challenges

– Shrinking traditional clientele– Competition from other educational

service providers

– Rapidly declining resources

– Attracting talent

– Promotion and tenure

Page 13: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Outreach

• Environmental Factors

– Current and projected organization of field staff … their links with department

– Size of state … diversity of state economy

– Integration of teaching, research, and outreach in “home” college

– Flexibility in appointment splits

Page 14: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Outreach

• Strategies

– Exploit complementarities between extension teaching and undergraduate programs

– Foster strong research/extension teams within faculty• Win-win for promotion and tenure• More competitive for integrated research and

extension competitive grants

Page 15: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Outreach

• Strategies

– Outreach/Research Centers

• Purdue Center for Food and Agricultural Business• Michigan State Center for Economic Analysis• Florida Agricultural market Research Center• Texas A&M Agribusiness, Food & Consumer

Economics Research Center

Can these be organized regionally?

Page 16: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Regional/National Collaboration• Regional or national collaboration

may become the new normal. Here are just a few possibilities

– Regional or national groups of economists to take the lead on major NIFA proposals

– Regional or national graduate courses on specialized topics … distance delivery or summer short courses

– Regional extension programs

Page 17: Challenges for Agricultural and Applied Economics Programs: Market Niches and Critical Success Factors Robert P. King Department of Applied Economics University.

Breakout Discussions• Group by region.

• Share ideas and strategies that have worked in each activity area.

• Explore opportunities for regional or national collaboration.

• Report back up to four “actionable” ideas.