Challenges facing SMEs collaborating with HEIs
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Transcript of Challenges facing SMEs collaborating with HEIs
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Agreeing Common Objectives
• You need to give as well as take
http://creditmanagementassociation.org/wp-content/uploads/2011/09/286815461_efbf51d458.jpg
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Agreeing Common Objectives
• Be clear on each other’s objectives – misconceptions are what destroy relationships
http://blogue.edithluc.com/wp-content/uploads/2011/05/common_objective.jpg
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Agreeing Common Objectives
• Aim for honesty and openness
http://kinslerpress.com/blog/wp-content/uploads/2008/10/honesty_ahead1.gif
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Working with a big bureaucracy MLU
http://activistsandairplanes.com/2011/04/02/the-alternative-energy-bureaucracy/
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Understanding of Commercial Pressures
•HEIs are primarily Government funded
http://www.memoryfoamexpress.co.uk/blog_images/WorkBetterUnderPressure.jpg
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Understanding of Commercial Pressures
•Many staff are long-term if not lifetime employees •Fixed academic timetables
http://motheringtimes.blogspot.co.uk/2011/01/timetable.html
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Understanding of Commercial Pressures
•Most HEI staff have not experienced the consequences of commercial failure
http://message.snopes.com/showthread.php?t=11192
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Timeframe
• Important to clarify time and cost inputs and returns
http://blog.thecompanywarehouse.co.uk/2010/07/29/business-start-up-myths-%E2%80%93-you-need-a-lot-of-money-to-get-started/olympus-digital-camera-3/
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Timeframe
• Important to understand the HEI calendar• Build in a slippage margin• Typically a project can take 24 months from
initial contact to completion
http://www.techwench.com/the-perfect-timeframe-for-preparing-a-company-for-sale/
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Costs
• Collaboration with a HEI can help your business to achieve accelerated growth
• Clarify costs and your needs early on
http://cdn.labourlist.org/wp-content/uploads/2011/10/growth_economy.jpg
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Costs
EXERCISE: Identify the costs to your company of collaborating with a HEI?
http://www.smartdriving.co.uk/Assets/Driving_Assets/Photos/money.jpg
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Cost exercise - debrief
• Opportunity cost?• Can you afford to be out of the loop – away
from the market?
http://www.richsmanagementblog.com/wp-content/uploads/2010/12/18women_1-articleLarge.jpeg
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Cost exercise - debrief
• Time – you cannot delegate this to a junior!
http://danno375.files.wordpress.com/2011/01/monkey.gif
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Cost exercise - debrief
• Travel• Legal and other professional advice• Training
http://marketingdotcom.com/wp-content/uploads/2011/03/money.jpg
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Cost exercise - debrief
• Risk of failure
http://remixyourhealth.files.wordpress.com/2012/01/failed.jpg
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• What is intellectual property?• Registered rights
• Patents• Trademarks• Registered designs
• Unregistered rights• Copyright• Know-how• Trade secrets• Unregistered designs
IPR
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IPR• Case study, video
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IPR• Be clear: • what it is you want to protect• what it is you want to achieve• what are you prepared to give?
http://www.hv-designs.co.uk/tutorials/magnify/step1.gif
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IPR• Take advice!
http://www.iamstaggered.com/usa/files/2011/01/advice-uncle-joey.png
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IPR• Identify a sympathetic internal HEI contact
http://thriveworks.com/wp-content/uploads/2010/12/counselor-big.jpg