Michelle Luo and Roshi Razavi

HotelBamboo

Brief

Whether you are taking a walk in the sculpture garden or savoring fresh dishes from the kitchen, you will �nd yourself rediscovering the nature in a whole new way. Experience a di�erent side of bamboo, and leave nurtured and energized from Bamboo Hotel!

Immerse yourself in a bamboo lifestyle at Bamboo Hotel, a new destination to explore tranquility and peace. Escape to this state-of-the-art hotel, located in the Alabama Black Belt and constructed of local bamboo fom this fertile region.

www.bamboohotel.com/vip

HotelBamboo

RSVP

Invitation

Partnerships

Desirable experience

Involve Designers

Showcase versatility

Promote material

Promote and showcase styleLonglasting branding

Tourism

Branding Benefits

Branding BenefitsThe Bamboo Hotel takes advantage of the Black Belt’s most fertile soil to grow bamboo and promote this versatile plant. The desirable experience in the state of the art hotel changes people’s view and helps associate bamboo with beauty (design of the hotel and artifacts), calmness (the experience), and a�ordability (of the products made out of bamboo). The workshop space, Luxury Room, and guest suites help solidify these ideas for consumers with a tactile, visual, and immersive interaction. The concept of a hotel is well suited for the intended purpose as many people will experience it over the years as opposed to ephemeral events and exhibitions.

Most importantly the experience is for people to have a good time, learn about the history of the region and the versatility of this plant. The desirable experience then would create bamboo style and branding in creating structure, furniture, artifacts and in fashion by extension. After having worked with the material, designers and producers might �nd it easier and more appealing to continue using bamboo. When they utilize bamboo for buildings, large artistic installations, furniture, and luxury goods, bamboo will become more and more a staple in our everyday lives. Bamboo Hotel serves a double purpose to boost the Black Belt’s brand and economy - attracting tourists and promoting bamboo as a desirable material.