CHAIRMAN THE IPM AWARDS 2019...Marks & Spencer Food TBK Group Kate Stajniak Tony O’Brian Judges’...
Transcript of CHAIRMAN THE IPM AWARDS 2019...Marks & Spencer Food TBK Group Kate Stajniak Tony O’Brian Judges’...
THE IPM AWARDS 2019
Welcome to the IPM Awards collection of the finest
promotional campaigns from the UK’s creative industry.
It is the IPM’s honour to represent the UK’s talent on the
global stage and each winning campaign joins a long
history of celebrated work at the IPM.
Each year, the standard and quality of work continues
to impress our judging panels with the incredibly high
standard of creative strategy, thinking and execution
that delivers effective campaigns. These campaigns are not only Award
winners here but, most importantly, they are responsible for growing brands and
engaging consumers in activity that positively changes behaviour.
As part of the IPM exclusive winners club, each Award winner is eligible to enter
the European IMC Awards. Over the years, UK entries have excelled, winning
coveted European Grand Prix together with numerous Gold, Silver and Bronze
Awards. As the elite campaigns in the UK, collectively we represent a force to
be reckoned with across Europe and the rest of the globe.
It is vital that the work we deliver every day is demonstrably effective, driving
our reputation as trusted mediums for brand growth and consumer
engagement. The campaigns taking home the accolades this year have again
delivered on exceptional promises; to delight and surprise, to engage and
drive deep brand involvement and, critically, to deliver outstanding results.
I would like to wish every entrant to the Awards a heartfelt thanks for their hard
work, diligence and inspirational work that puts the UK at the top of the creative
industries, and to our winners, congratulations on receiving the highest possible
accolade for your work.
JOHN SYLVESTER
CHAIRMAN
Winners’ Book
IPM Brand of the Year 2019
Peperami
ZEAL Creative
IPM Agency of the Year 2019
IPM Grand Prix 2019
Converse The One
Star Hotel by XYZ Account Director: Oksana KovalCreative Director:Paul Stanway
Food: Ambient
Campaign:Brand: Agency: Account Director:Creative Director:
Terrify a Friend for FreePeperamiAtomic LondonDan MitchellDave Henderson & Guy Bradbury
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Kellogg’s & Love Island
Kellogg’s
ZEAL Creative
Robert White
Stewart Hilton
Alpen Limited Edition TinsAlpenTwelve AgencyLuke HylandDerek Bain
Partner
Judges’ notes…This is a very competitive category, and whilst it was a 2 for 1 offer, Peperami did an excellent job of creative disruption and also gaining a huge level of customer engagement.
In summary…The campaign idea was a call to action rooted in the dynamic of friendship groups, and newly defined role of the brand as Friendly Agitator. It also encapsulated the consumer benefit – a day of fun, fast, fearsome rides
Alcoholic Beverages
Campaign:
Brand: Agency: Account Director: Creative Director:
Old Mout Cider Kiwi CampOld Mout CiderTwelve AgencyLuke HylandDerek Bain
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
WKD 2018 Festival Activation
WKD
Bray Leino
Tasmin Ackerman
Henry Challender
Greenall’s Wild Berry
Squeeze
Greenall’s Wild Berry
White Label
Rosie Scott
Ryan Shaw
Food: Chilled & Frozen
Campaign:Brand: Agency: Account Director:Creative Director:
Play FreePetits FilousGreyBASESarada NagCressida Easton-Lloyd
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Wish Upon A Pizza
Chicago Town
DECIDE.
Joanne Horne
Martin Gordon
Take the Mayhem Out of
Mealtimes
Chicago Town Pizza Kitchen
ZEAL Creative
Rachel McHale
Stewart Hilton
Judges’ notes…This campaign is simple, engaging and down-right fun! This entry captured youthful playtime so efficiently. Its tie up with Amazon was brilliantly executed and completely on-point.
Judges’ notes…An interesting campaign that was a window into the world of this brand and delivered incredibly positive impact.
In summary…The Old Mout Cider Kiwi Camp was the Little Camp with a Big Impact. As festival goers entered the Camp, they were asked to ‘Help save the Kiwi’ by applying their thumbprint to the pledge wall, instantly triggering a donation.
In summary…To combat the overstructured nature of playtime kids are faced with, this campaign set out to turn every single yogurt pot into a catalyst for free play. The message was simple: Peel, Lick, Play Free.
Telecoms, Mobile & Home Tech
Campaign:Brand: Agency: Account Director:
Creative Director:
VeryMe RewardsVodafone TLC MarketingRichard Hilton, Callum Chapple, Jim Bowles, Nigel SamsonRob Scott
Campaign:
Brand:
Agency:
Account Director
Creative Director:
Popcorn Pass
Telefonica O2
Blue Chip Marketing
Dan Selas
Frank Ralph
Internet of Things
Vodafone UK
Haygarth
Katie Scott
Steve Rogers
Household, Health, Beauty &
Fashion
Campaign:Brand: Agency: Account Director: Creative Director:
Kid KaféAquacleanBrassLucy BairdAndrew Brown
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Imperial Leather X Skinny Dip
Imperial Leather
ZEAL Creative
Lisa Nyman
Stewart Hilton
Incredibles 2
Plenty
Blue Chip Marketing
Jess Harper
Frank Ralph
Partner Partner
Judges’ notes…AquaClean demonstrated great insight into their target audience and delivered a well thought-out, creative solution that they amplified brilliantly. They humanised a difficult product area.
Judges’ notes…The brand created a highly effective personalised programme based on strong insights.
In summary…Vodafone wanted their scheme to be famous for something. It’s understood that relevant loyalty programmes will encourage higher engagement. So Vodafone set out to be the most personalised scheme on the market, giving customers only relevant rewards.
In summary…The first café run entirely by young children was born from the notion that only they live a truly worry free life. The campaign wanted grown-ups to relate to this, to recognise themselves and to see the key USP of AquaClean in a fun and humorous setting.
Travel & Tourism, Leisure,
Recreation & Media
Campaign:Brand: Agency: Account Director:Creative Director:
Take Your SeatSky SportsTPFJak HambletonJak Hambleton
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Endless Earnings
Thomas Cook
Motivforce
Jasmine Miller
David Cox
House of Sky Q: Sky Q and
Netflix Launch
Sky
RPM
Alexis Miranda
Alexis Miranda
Automotive, Appliances &
Utilities
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
British Gas Rewards
British Gas
Mando-Connect
Charlie Hills
Jo Ashdown
Campaign:Brand: Agency: Account Director: Creative Director:
Create with NatureBMW iWassermanBen KnightRod Cousins
PartnerPartner
Judges’ notes…‘Create with Nature’ developed an excellent partnership with National Trust and helped forge their credentials as a player in the green market.
Judges’ notes…A classic, well delivered, engaging and effective campaign. A deserving winner.
In summary…This activity enabled this theme to become a reality by developing a free and immersive screening event on London’s Southbank, suitable for all of the family that also showcased all of Sky Sports’ Premier League games on the opening weekend of the season.
In summary…At the heart of BMW i Create With Nature were immersive creative play workshops run by trained staff who helped participants navigate the experience while delivering the key messages. The workshops combined nature and creativity in ways that that engaged the whole family.
Finance & Professional Services
Campaign:Brand: Agency: Account Director:Creative Director:
Co-op Good DriversCo-opPSONA TwelveEmily WilliamsNeame Ingram
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Turn Your Frown Upside
Down
Pertemps Recruitment &
The Grinch
Brand Culture
Tom Sugg
Michael Mann
Building a Record Breaking
Rugby Community
Royal Bank of Scotland
The Leith Agency
Jennie Landels & Rex Hugill
Troy Farnworth & Phil Evans
Physical Retail, E-commerce,Cafés,
Bars/Pubs & Restaurants
Campaign:Brand: Agency: Account Director:Creative Director:
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
A PizzaExpress Journey into
the Student Market
PizzaExpress
BAM Agency Ltd
Jessica Collier
Tim Bodenham
Milk & More Farmshop Tour
2018
Mike & More
Circle Agency
Claire Grecian
Neil Hooper
Don’t Open MeMarks & Spencer FoodTBK GroupKate StajniakTony O’Brian
Judges’ notes…Razor-sharp insight, cute creative execution and powerful results.
Judges’ notes…Brilliant execution of the Co-op brand in a social environment. Making car insurance positive and giving back to the community. A clear winner.
In summary…This camapign asked followers to nominate the good drivers in their lives, people who had used their cars to do good in their community. For every nomination we offset 5% of their car’s carbon emissions.
In summary…Throughout December customers are either seeking out the best deals or ‘upgrading’ to impress family and friends, this is when M&S experience their highest level of occasional shoppers. This campaign wanted to encourage these customers to come back in January.
Partner
Business-To-Business
Campaign:Brand: Agency:
N/A
Not-For-Profit, Charity & The
Public Sector
Campaign:Brand: Agency: Account Director:Creative Director:
Nook Look, No TouchRoad RespectIndependent EventsJames RussellDanae Abadom
Campaign:Brand: Agency: Account Director:Creative Director:
Fundraising- Visitor DonationsThe National GalleryBoo ConsultancyBala McalinnGeorge Mclean
Campaign:Brand: Agency: Account Director:Creative Director:
Know Your IBMIBMMotivforceJill AlongiDavid Cox
The Playoff PredictorLGBrand & DeliverNick RichardRob Pratt
Partner
Judges’ notes…A hands down winner for the judges. An inspiring use of budget that used a fresh and engaging approach to inspire empathy with the cause and also make it easy to donate.
In summary…The campaign was based on 6 real-life texts/Facebook/WhatsApp messages sent by drivers immediately before being involved in a fatal collision. This sobering content was presented in a clear and graphic way to inspire distinct behavior change.
Experiential Activation at a Non-Retail
Public Space, Event or Festival
Campaign:Brand: Agency:Account Director:Creative Director:
The Beauty Pop-upAll Out BeautyN2OBethany NashOlivia Rayner
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Old Mout Cider Kiwi Camp
Old Mout Cider
Twelve Agency
Luke Hyland
Derek Bain
Non-Alcoholic Beverages
Campaign:Brand: Agency: Account Director:Creative Director:
NESCAFÉ Azera By DesignNESCAFÉ Twelve AgencyAnnabel KulichDerek Bain
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
From Moscow to The
Maldives
IRN-BRU
The Leith Agency
Helen Balls & Stuart
O’Malley
Troy Farnworth & Phil Evans
Refresh Your Ramadan
Rubicon
ZEAL Creative
Rachel McHale
Stewart Hilton
Create with Nature
BMW i
Wasserman
Ben Knight
Rod Cousins
PartnerPartner
Judges’ notes…NESCAFÉ Azera took the bold strategy to behave more like a challenger brand, thus engaging a new audience and delivering fantastic results.
Judges’ notes…The ambition was huge: to create a new own able experience for ‘ generation overshare’, delivering what the festival audience wanted with strong results.
In summary…AOB is a one-stop fashion and beauty activation that helps consumers ‘be their best festival self’. A relaxed space that enhances the festival experience (consumer benefit) with engaging fashion and beauty experiences such as free hair treatments, body gems and photo ops.
In summary…Limited edition packaging created by our target audience, for our target audience. This campaign partnered with the University of the Creative Arts in Epsom to brief their second-year graphic design students to create limited edition designs.
Incentive, Loyalty, Reward or
Motivation Programme
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Popcorn Pass
Telefonica O2
Blue Chip Marketing
Dan Selas
Frank Ralph
British Gas Rewards
British Gas
Mando-Connect
Charlie Hills
Jo Ashdown
On, In or With Pack Activation
Campaign:Brand: Agency: Account Director:Creative Director:
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Incredibles 2
Plenty
Blue Chip Marketing
Jess Harper
Frank Ralph
Cycle Project
Soreen
Brass
Joanne Schofield
Jason Mortimer
Terrify a Friend for FreePeperamiAtomic LondonDan MitchellDave Henderson & Guy Bradbury
Partner Partner
Judges’ notes…Re-energised a tried and trusted 2 for 1 offer with scary add-ons. Great use of the academic expert and utilisation of promotional mechanics.
Judges’ notes…This entry demonstrated a clear insight, drove strong reason for repeat purchase and inspired customer engagement with the brand. Any promotion that gives away over 20,000 pairs of ‘under crackers’ deserves a gold in the judges’ opinion!
In summary…The campaign idea was a call to action rooted in the dynamic of friendship groups, and newly defined role of the brand as Friendly Agitator. It also encapsulated the consumer benefit – a day of fun, fast, fearsome rides
In summary…The campaign idea was a call to action rooted in the dynamic of friendship groups, and newly defined role of the brand as Friendly Agitator. It also encapsulated the consumer benefit – a day of fun, fast, fearsome rides
Campaign:Brand: Agency: Account Director:Creative Director:
Terrify a Friend for FreePeperamiAtomic LondonDan MitchellDave Henderson & Guy Bradbury
Shopper Activation in an
Owned Retail Environment
Campaign:Brand: Agency: Account Director:Creative Director:
Popcorn PassTelefonica O2Blue Chip MarketingDan SelasFrank Ralph
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Christmas Campaign 2018
Vodafone UK
Haygarth
Alex Palmer
Steve Rogers
Experiential Activation in or
near a Retail Environment
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Merlin Tour
NOW TV
N2O
Emma Welch
Jody Measures
Bugatti Chiron UK Tour
LEGO Technic
The Producers Live Limited
Alex Parsons
Dan Green
Campaign:Brand: Agency: Account Director:Creative Director:
The One Star HotelConverseXZYOksana KovalPaul Stanway
Partner Partner
Judges’ notes…Massively raised the bar, completely on brand, with real impact. Incredible detail and attendee experiences. Just very cool.
Judges’ notes…Scale of ambition and the freshness of a well-executed creative idea made the O2 campaign a clear winner.
In summary…Free Friends & Family Cinema Pass: up to 40% off tickets gave customers the chance to purchase discounted cinema tickets at over 200 locations nationwide, covering all major chains, for a period of up to 2 years, depending on the eligible product the customer purchased.
In summary…This campaign took over an iconic Hoxton building and created a hotel experience like no other with guest rooms that provided unique opportunities for digital, product and live experiences. The ultimate playground for the antihero communities who have embraced the brand.
Shopper Activation in a Third
Party Retail Environment
Campaign:Brand: Agency: Account Director:Creative Director:
NESCAFÉ Azera By DesignNESCAFÉ AzeraTwelve Agency Annabel KulichDerek Bain
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
A Quality Street
Christmas 2018
Quality Street
ZEAL Creative
Sophia Huddlestone
Stewart Hilton
Chromebook More
to Love
Gekko
Laura Bergin
Laura Elliot
Brand Partnership, Licensing or
Sponsorship Activation
Campaign:Brand: Agency: Account Director:Creative Direcor:
Play FreePetits FilousGreyBASESarada NagCressida Easton-Lloyd
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Create with Nature
BMW i
Wasserman
Ben Knight
Rod Cousins
Incredibles 2
Plenty
Blue Chip Marketing
Jess Harper
Frank Ralph
Partner Partner
Judges’ notes…A completely fresh take on how to harness the power of design to win with shoppers and retailers.
Judges’ notes…Stand out winner. Simple and effective creative. Amazon is a perfect partner – who else moves so much cardboard?! Brilliant insight executed perfectly, talking to their target audience on an emotional level.
In summary…To combat the overstructured nature of playtime kids are faced with, this campaign set out to turn every single yogurt pot into a catalyst for free play. The message was simple: Peel, Lick, Play Free.
In summary…Limited edition packaging created by our target audience, for our target audience. This campaign partnered with the University of the Creative Arts in Epsom to brief their second-year graphic design students to create limited edition designs.
Repeat Purchase
Campaign:Brand: Agency: Account Director:Creative Director:
Incredibles 2PlentyBlue Chip MarketingJess HarperFrank Ralph
Social Media, Digital or Direct Marketing
Activation
Campaign:Brand: Agency: Account Director:Creative Director:
Kellogg’s & Love Island
Kellogg’s
ZEAL Creative
Robert White
Stewart Hilton
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Kid KaféAquacleanBrassLucy BairdAndrew Brown
Ask Send Me a Sample
for a Coke
Coca-Cola
Send Me a Sample
Naomi Rickards
Richard Hill
Judges’ notes…Outstanding results achieved from a charming and original idea based on great insights. Took a challenging product and made it engaging to a carefully targeted audience.
Judges’ notes…A fantastic entry: demonstrated great utilisation of assets, impressive results, on-pack strand out, achieved all its objectives, and outstanding used of budget.
In summary…Incredibles 2 was the hottest licensed partnership of Summer 2018. This campaign negotiate blockbuster levels of support from Disney Pixar, including category exclusivity across ALL household brands, and exclusive rights to feature Incredibles on packaging AND product.
In summary…The first café run entirely by young children was born from the notion that only they live a truly worry free life. The campaign wanted grown-ups to relate to this, to recognise themselves and to see the key USP of AquaClean in a fun and humorous setting.
Special European Industry Award
Campaign:
Brand: Agency: Account Director:Creative Director:
For Movie Moments That Last and LastEnergizerBrand CultureCaroline RastinMichael Mann
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Prize with Every Can
Pringles
ZEAL Creative
Colleen Rea
Stewart Hilton
New Product Launch
Campaign:Brand: Agency: Account Director:Creative Director:
Lay Off Our EggsReese’sField DayGillian ArthurJonathan Moore
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
LiveMoreYES!
Nestlé Yes! Snacks
The Work Perk
Rachel McHale
Stewart Hilton
Nestlé L’Atelier Launch
Les Recettes de L’Atelier
ZEAL Creative
Rachel McHale
Stewart Hilton
Judges’ notes…A bold and disruptive challenger campaign that took an innovative creative positioning to get great results.
In summary…Easter... Cute chicks? Bunnies? Bonnets? Everything Reese’s isn’t! This campaign had a Reese’s spin on Easter, creating an attitude our audience would be amused by and attracted to.
In summary…Consumers purchasing a promotional pack of Energizer batteries could visit the promotional website (energizermovies.com), enter their unique code from the in-pack leaflet, along with name/email/home address (to enable tracking, avoid malredemption and manage risk), select a Digital HD movie from a choice of 20 Twentieth Century Fox films and then seamlessly download to own via Google Play.
Trial, Acquisition
Campaign:Brand: Agency: Account Director:Creative Director:
Kellogg’s & Love IslandKellogg’sZEAL CreativeRobert WhiteStewart Hilton
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Ask Send Me a
Sample for a Coke
Coca-Cola
Send Me a Sample
Naomi Rickards
Richard Hill
Cycle Project
Soreen
Brass
Joanne Schofield
Jason Mortimer
Engagement, World of Mouth
Campaign:Brand: Agency: Account Director:Creative Director:
No Look, No TouchRoad RespectIndependent EventsJames RussellDanae Abadom
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Terrify a Friend for Free
Peperami
Atomic London
Dan Mitchell
Dave Henderson &
Guy Bradbury
Ben 10 Deluxe Omnitrix
Turner
PrettyGreen
Emma Carson
Nicola Hunter
PartnerPartner
Judges’ notes…The Panel unanimously labelled Kellogg’s as brave for taking a traditional brand and partnering with such an unlikely bed-fellow: Love Island. The results stood out for us as proving they had driven trial and acquired an entirely new audience. We also felt that the campaign felt authentic, despite the brands traditional roots.
Judges’ notes…Compelling, simple, creative campaign that drove an incredible emotional response.
In summary…The campaign was based on 6 real-life texts/Facebook/WhatsApp messages sent by drivers immediately before being involved in a fatal collision. This sobering content was presented in a clear and graphic way to inspire distinct behavior change.
In summary…Kellogg’s joined forces with ITV to create the channel’s FIRST EVER podcast, Love Island: The Morning After, sponsored by Kellogg’s Corn Flakes. Hosted by 2017 Love Island winner, the 15-minute breakfast podcast featured all the juicy gossip from the show and exclusive guests.
Team of the Year
Brand:
Agency:
Team Google
POD Staffing
Brand: Agency:
Team NestléZEAL Creative
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Winter Wishes
Kiddylicious
Ready
Shane Carnell-Xu
Jake Xu
International Campaigns Team
Brand Culture
Small Budget
PartnerPartner
Judges’ notes…A campaign that clearly altered behaviour and made a significant and life changing difference by utilising compelling messaging and mix of communication tools.
In summary…Liz Bryne - Head of UK Shopper Marketing“I can, without hesitation, recommend this team, they are first class in all that they do. The account management is beyond anything I have experienced from any agency or third party, they bring first rate thinking, diligence and a steady hand to all briefs. The quality of ideas and enthusiasm is second to none and they truly understand shoppers and retail.”Cheryl Allen - Marketing Controller Confectionery “A fantastic team, with great characters that always deliver fantastic ideas, excellent creative and true partners in our brand planning process.”
In summary…The campaign was based on 6 real-life texts/Facebook/WhatsApp messages sent by drivers immediately before being involved in a fatal collision. This sobering content was presented in a clear and graphic way to inspire distinct behavior change.
Campaign:Brand: Agency: Account Director:Creative Director:
No Look, No TouchRoad RespectIndependent EventsJames RussellDanae Abadom
Integrated, Multi-Touchpoint
Campaign:Brand: Agency: Account Director:Creative Director:
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Take the Mayhem Out
of Mealtimes
Chicago Town Pizza
Kitchen
ZEAL Creative
Rachel McHale
Stewart Hilton
Popcorn Pass
Telefonica O2
Blue Chip Marketing
Dan Selas
Frank Ralph
Insight, Strategy
Campaign:
Brand:
Agency: Account Director:Creative Director:
Take the Mayhem Out of MealtimesChicago Town Pizza KitchenZEAL CreativeRachel McHaleStewart Hilton
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Refresh Your Ramadan
Rubicon
ZEAL Creative
Rachel McHale
Stewart Hilton
Cycle Project
Soreen
Brass
Joanne Schofield
Jason Mortimer
Terrify a Friend for FreePeperamiAtomic LondonDan MitchellDave Hendeson & Guy Bradbury
PartnerPartner
Judges’ notes…Chicago Town showed an excellent level of insight, understanding their target audience well and then demonstrating this throughout the campaign, including on pack. They also demonstrated fantastic results in a tough category.
Judges’ notes…A clever creative spin on a tried tested promotional reward.
In summary…The campaign idea was a call to action rooted in the dynamic of friendship groups, and newly defined role of the brand as Friendly Agitator. It also encapsulated the consumer benefit – a day of fun, fast, fearsome rides
In summary…Despite the day winding down, stress levels ramp up as domestic chores, after-school clubs and work commitments dovetail. This campaign leveraged the macro occasion (back to school) as a trigger to establish our value in the micro occasion (family teatime).
Digital, Tech & Innovation
Ask Send Me a Sample for a CokeCoca-ColaSend Me a SampleNaomi RickardsRichard Hill
Future Ready
Vodafone
Freeman
Dan Underwood
Simon Boniface
Creative Execution
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
NESCAFÉ Azera By Design
NESCAFÉ Azera
Twelve Agency
Annabel Kulich
Derek Bain
Play Free
Petits Filous
GreyBASE
Sarada Nag
Cressida Easton-Lloyd
Campaign:
Brand: Agency: Account Director:Creative Director:
Judges’ notes…It was clear the agency had fun with this, building brand equity as well as sales. They made the concept and execution look simple, but was clearly very effective. We felt it had the potential to impact on consumers’ cultural and social lives long after the final bite.
Judges’ notes…Upended the traditional rules of sampling with incredible innovation that delivered outstanding results.
In summary…Voice is the fastest growing consumer technology in the world today. Smart speaker adoption has doubled in 2018 in the UK, rising to 9.5m active users (eMarketer). The offer of four free cans of Coke via voice, advertised on peak viewing TV had never been done before.
In summary…The campaign idea was a call to action rooted in the dynamic of friendship groups, and newly defined role of the brand as Friendly Agitator. It also encapsulated the consumer benefit – a day of fun, fast, fearsome rides
Campaign:Brand: Agency: Account Director:Creative Director:
Terrify a Friend for FreePeperamiAtomic LondonDan MitchellDave Hendeson & Guy Bradbury
Campaign:
Brand:
Agency:
Account Director:
Creative Director:
Terrify a Friend for Free
Peperami
Atomic London
Dan Mitchell
Dave Hendeson &
Guy Bradbury
Kerry AfxentiouLick Creative
Ellie BaldwinCoppaFeel!
Neil BarnesEnable Promotional
Marketing
Ben BestfordBAM Agency Ltd
Lillian BettyTI Media
John BohanJigsaw Business Solutions
Leah BradburyHel's Angels
Zoe BrownBD Network
Charlotte BunyanCollider
Natalie ByrneMomentum
Jim CarlessSpace
Courtney CesariBrandmovers
Sophie ChambersCloud Nine Incentives
Dan ChapmanHavas
Dan ClaxtonBD Network
Dave CorlettReady
Mike CrostonMongoose
Jo CurtisJackanory Events
Mark DaviesWhistl
Neil SurvillaKreate
Fiona Sutherlandi2i Marketing Ltd
James SwainCatalyst Marketing Services
ltd
Rachel Swann3radical
Adrian TaylorJack Morton
Andrew ThatcherZEAL Creative
Sal ThomasBlue Chip
Daniel TodaroGekko
Jack TroddBrandmovers
David Tymmi-movo Limited
Kimberley UptonBlue Chip
Frank WainwrightFMBE Magazine
Leonie WalkerMando
Jo Whiteleyif Agency
Chris WhittleExperience12
Richard Lloyd-WilliamsCollider
Chris WilsonIngenuity London
THE IPM AWARDS 2019: JUDGESAndy HinsliffIgnis
Neil HooperCircle Agency
Stephen HopkinsRefinery
Jane HowarthPropagate/Shopaholic
Sophia HuddlestoneZEAL Creative
Penny HumphreyU+I Group Plc
Raymond JaffeTPF
Samantha JamesBlue Chip
Branwell JohnsonPropeller PR
Peter JonesPlayPrint
Suzanne KayGranby
Joanne KimberGranby
Alan LewisPromotional Handling Ltd
Iain LindsaySykes Global Services Ltd
Geraint Lloyd-TaylorLewis Silkin LLP
Alastair LockhartSavvy
John LyonsBrandmovers
Neil MandelVanilla Active
Simon MarjoramBamboo Marketing
David PearsonMongoose Promotions
Philip PenlingtonOpia Limited
Lucy PuttRNLI
Frank RalphBlue Chip Marketing
Tom RedmanEdenred
Marc RigbyMRM Ltd
David RyanThe Brave Few
Callum SaundersZEAL Creative
Fran ScorerQuander
Rob ScottTLC Marketing
Dan SelasBlue Chip
Julie SelbySelby Marketing Services Limited
Melanie SheldonMRM Ltd
Steve SimpsonThe Leith Agency
Matthew SpinkGreyBASE
Andy StantonZEAL Creative
Tom SuggBrand Culture
Bob SuppiahSky
Taj SurSavvy Marketing
THE IPM AWARDS 2019: JUDGESAndy DixonScene2
Abigail DixonLabyrinth Marketing
Oliver DuvalElement London Ltd
Matthew EllisonBut What If... Ltd
Nick EvansRPM
Rosie FarmerThe IMS Agency
Greg FelgateFinn
Carina FilekElevate
Kevin FrostKevin Consulting
Amy GaertnerCherry London
Stuart GalvinCatalyst Marketing Services
Ltd
Brian GeorgeGrocery Gurus Ltd
Steven GrayHaygarth
Ed GrayVCG The PromoRisk People
Ltd
Mark GreggBONAGO Incentive
Marketing
Helen HansonHel's Angels
Natalie HaskellCoppaFeel!
Stewart HiltonZEAL Creative
Melissa MatzenTwelve Agency
Paul McDonaldSykes Global Services Ltd.
Rachel McHaleZEAL Creative Limited
Lawrence McNallyBrass
James MellorBlue Chip Marketing
Gail MiddletonTPF
Lauren MilesMando
Iain MorrisonUniversity of Greenwich
Stuart MyersLRG International
Roger MyersLRG International
Nicola NimmoStack
Lisa NymanZEAL Creative
Sally O'BrienSense
Tony O'BrienTBK
Karen OlsenMMEDIA GROUP
Andrew OrrTRO Group
Laura PalmerPromotional Handling Ltd
Philip PawseyBlackdog Creative Marketing
Chris PearsonElement London Ltd
IPM © 2019
THE IPM AWARDS 2019: CHAIRS
IPM © 2019IPM © 2019
Marcus
Sandwith
Haygarth
Rob Sellers
GreyBASE
Catherine Shuttleworth
Savvy Marketing
Paul Stanway
XYZ
Graham Temple
Vanilla Active
Nicky Thompson
Blue Chip
Rob White
ZEAL Creative
Mike Benns
Toucan
Mike Dando
LegalZoom
Claire Grecian
Circle Agency
Jess Hargreaves
PrettyGreen
Tom Lovegrove
Wasserman
Paul M c G a n n
Brass
Andrew Rae
Black Tomato
Agency
Head of Awards
Richard Pink
IPM
Associate Partners
Category Partners
CharityPartner
Support Partners
The IPM would like to give a special thanks
to all of our Award partners for their
continued support of this event.
Headline Sponsor
w theipm.org.uk @IPMUpdates #IPMAwards /theipm @theipm
The IPM COGS Awards 2019: Open for Entries
The IPM COGS Awards exists to recognise and reward all the incredible work that enables promotional marketing and brand activation campaigns to happen. All the passion, graft and expertise without which most campaigns would fall at the first hurdle. All the hidden heroes, the engine rooms, the hard yards, the reason clients can sleep at night, the backbone of our industry…
Now in our 9th year, The IPM COGS represent a standard in the industry of award winning work.
We are pleased to announce that entries are NOW OPEN and CLOSE ON on FRIDAY 26TH JULY 2019 @ 6PM
For further information about the IPM COGS Awards please visit the IPM website or call the Awards Team on the contact details below.
Call us: 020 3848 0444 Email us on: [email protected]