Radiation Effects Committee Summary Report Dan Fleetwood, Chair REC 30 July 2011.
Chair Report 2011
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Transcript of Chair Report 2011
Annual General Meeting
Chair’s Report
Marketing Partners
Vision
Newfoundland and Labrador will be a leading global cruise destination.
Cruise NL mission is to increase provincial cruise activity and its economic impact.
Mission
Mandate
Cruise NL will lead strategic cruise initiatives in cooperation with government and industry
partners through marketing, port development, and advocacy.
Where in the World
“While the Caribbean, Alaska and Europe remain the dominant markets, many CLIA member lines have announced plans to increase their presence in other parts of the world, including Asia, Canada/New England, the Indian Ocean and Africa, the Amazon and Brazil, the Middle East and the Arctic Regions, including Newfoundland and Greenland.”
Source: Cruise Line International Association (CLIA)
Goals
• Cruise Newfoundland and Labrador has identified key items to be considered throughout the strategic planning process:
• Budget• Strategic Alignment of Goals, Objectives and
Deliverables with Funding Partners• Human Resources• Industry Trends• Research • Advocacy
Newfoundland & Labrador 2011
• Cruise generates $11 million in economic impact to NL annually
• 16% of NL port calls derive from Canada/New England itineraries.
• Transatlantic (30%), Arctic (25%), Adventure/Expedition including Circumnavigation (29%) accounted for 84% of the Cruise business to NL
Goal 1
To be a destination of choice for Adventure/Expedition,
Transatlantic/North, Canada-New England and Homeporting cruises.
Accomplishments• Branding
– Destination Awareness– Destination Planner– Cruise USP– Banners– Website
• Event Attendance– Seatrade Miami 2010, 2011 – Seatrade Europe 2011– Taste of Atlantic Canada 2010– Canada New England Symposium 2010, 2011
Accomplishments
• Miami Sales Calls 2010, 2011• Shore Excursions and City Programs: Tourism
Best Practices Mission, 2011• International Exploration Cruise Forum, 2011• Database of all Cruise Lines, Fleet, Itineraries,
visits to NL since 1998
Accomplishments
• Cruise the Edge website launch• Monthly newsletter• Press Releases• Social Media Strategy
– Facebook – Twitter– Flickr– Slideshare– Mail Chimp
New Banners
Goal 2
To attract, maintain and increase sustainable cruise activity that fits the
scale, nature, and character of the destination.
Accomplishments
• CINA Partnership Official, Miami 2011
• Strong relationship with other Atlantic Canadian and Quebec ports through ACCA
• FAM Tours– NCL -Arctic Kingdom Polar Expedition– ResidenSea -CLIA – Adventure Canada - Royal Caribbean Cruise Line– Aquilia Tours– Saga – World Wide Quest
Goal 3
To increase cruise economic impact through strategic marketing and
subsequent cruise tourism growth.
Accomplishments
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1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
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Scheduled Actual
Accomplishments
2012 ProjectionsPort Calls 95Ports of Call 51Cruise Operators 16Cruise Ships 27TOTAL Pax & Crew 76,032
2012 Projections15 ship calls booked in Corner BrookSeveral large ships booked for St. John’s
Accomplishments
2011 Inaugural Calls• Queen Elizabeth (Cunard)• Regatta (Oceania Cruises)• Seabourn Sojourn (Yachts of Seabourn)2012 Inaugural Calls• Norwegian Gem (Norwegian Cruise Line)• World Wide Quest• Arctic Kingdom Polar Expedition• Quest for Adventure (Saga)• Emerald Princess (Princess Cruise Line)• Brilliance of the Seas (RCCL)
Goal 4
To provide leadership and guidance for urban and rural cruise port
development, infrastructure, and the delivery of quality service within
provincial ports.
Accomplishments
• Development and implementation of a new port program “Exceeding Expectations”
• Development of Destination Planner
• Homeporting Strategy
• Port Readiness Workshop
Accomplishments
• Working with Nunatsiavut Government on North Coast development
• Attended New England Best Practices Program
• Statistics by port and region now available for 1998 - Present
Goal 5
To advocate on issues that impact cruise tourism throughout the province
of NL.
Accomplishments
• CBSA• Transport Canada• Parks Canada• ACOA• ACTP• Canadian Hydrographic• Provincial DMOs• ACCA
• North West Cruise Association
• Other industry Stakeholders
Working with…
Goal 6
To strengthen and broaden participation in the association.
Accomplishments
• Launch of “News from the Edge” monthly newsletter
• New collateral materials sent to provincial ports, associations and cruise operators
• National and International exposure from new brand launch
• Increase in 2011 small port membership
Accomplishments
• Addition of St. Anthony as a marketing partner
• International Exploration Cruise Forum
• Secured New Cruise Operators for 2012– Arctic Kingdom Polar Expedition– World Wide Quest
International Exploration Cruise Forum
2011
New Exploration Cruise Forum: Corporate Sponsors
• Marine Institute• Collingwood Spirits and Wines• Newfoundland Chocolate Company• Jumping Bean Coffee• Molson Coors• College of North Atlantic• IBRD• Cruise North America
Exploration Cruise Forum Highlights• The gathering of some 120 plus industry stakeholders who
shared best practices to ensure the continued growth of the Cruise Industry in the province
• Community Champions’ Engagement
• Local, provincial, national and international exposure through print, television, radio and social media
• Increased participation by the Public and Private Sector
• Sharing of knowledge with students of the College of the North Atlantic – Hospitality Tourism Management Program
• Familiarization Tour highlighting legendary St. John’s to several cruise line executives
Exploration Cruise Forum Highlights Cont.
• Increased local economic benefits through hotel bed nights, vehicle rentals, meals, suppliers and showcasing local products including handcrafted art pieces, coffee, chocolate, etc
• Major Partners of the Event including Corporate Sponsors forged relationships with Cruise Lines to commence new distribution and export of local products
• Formal introduction of two new Cruise Lines to the Province for 2012: Worldwide Quest and Arctic Kingdom Polar Expeditions
• Parks Canada to work with Adventure Canada and Cruise Newfoundland and Labrador on a Provincial Cruise Video 2012
Exploration Cruise Forum Highlights Cont.
• Newfoundland Chocolate Company, Jumping Bean Coffee, Collingwood Spirits and Wines, Iceberg Vodka, Molson-Coors Canada and Marine Institute working with Cruise Line Executives to export and forge new relationships with the Cruise Industry
• Increased event attendance
• Ability to host top Executives in Newfoundland and Labrador
• Public/Private Cooperation & Engagement of all Stakeholders
Advocacy
• Federal Government– Canadian Border Services Agency– Canadian Hydrographic Services– Emission Control Area
• Government of Newfoundland and Labrador– Ministerial level Meetings
Ways to become Involved
• Become a member!
• Provide Cruise NL with information on the opportunities that you can offer cruise lines
• Attend Cruise NL events
phone 709 738-7530
www.CruiseTheEdge.com