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EXTENDED PROJECT

PORTFOLIOAcademic Year 2017/2018

CONTENTS

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Chanielle PithersYear 1 – Write the title of your

pathway Unit 8 – Extended Project

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CONTENTS.........................................................................................................................................2

LIST OF FIGURES.............................................................................................................................4

LIST OF TABLES...............................................................................................................................4

DEFINITION OF TERMS...................................................................................................................4

Unit 8 - Project Proposal.......................................................................................................................5

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Project Action Plan and Timetable.......................................................................................................8

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CHAPTER 1...........................................................................................................................................10

Introduction........................................................................................................................................10

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The Background of my Project........................................................................................................10

Who am I?...................................................................................................................................11

What did I learn on my course?..................................................................................................11

What is my project about?.............................................................................................................12

Why my project is important?........................................................................................................12

My Research Plan............................................................................................................................13

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CHAPTER 2...........................................................................................................................................15

Literature/Resources Review.............................................................................................................15

........................................................................................15

Introduction....................................................................................................................................15

Media sources, literature search and evaluation...........................................................................16

Requirements for my creative media production project..............................................................16

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study.....................17

CHAPTER 3...........................................................................................................................................17

Research Design and Strategies..........................................................................................................17

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Introduction....................................................................................................................................17

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Research Questions........................................................................................................................18

Research Design Evolution..............................................................................................................19

CHAPTER 4...........................................................................................................................................22

Writing and presenting my research findings....................................................................................22

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Findings/Data analysis....................................................................................................................22

Conclusion - How did the research help me with my project? (Interpret Research).....................22

CHAPTER 5...........................................................................................................................................24

My Project...........................................................................................................................................24

.................................................................................24

Introduction....................................................................................................................................24

Pre-Production................................................................................................................................24

Production.......................................................................................................................................24

Post-production..............................................................................................................................24

CHAPTER 6...........................................................................................................................................25

MY EP – FINAL PRODUCT....................................................................................................................25

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CHAPTER 7...........................................................................................................................................26

Project Evaluation...............................................................................................................................26

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APPENDICES........................................................................................................................................27

Extended project in creative media production Learning Outcomes and Assessment.................27

1. Understand the requirements of a creative media production project...................................27

2. Be able to use research methods to inform ideas for creative media production...................27

3. Be able to use skills, knowledge and understanding in the completion of a creative media project.........................................................................................................................................27

4. Be able to evaluate a creative media project...........................................................................27

REFERENCES........................................................................................................................................28

Bibliography.........................................................................................................................................28

LIST OF FIGURES

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Figure 1 - Alvin Lustig (Arts), 1994)......................................................................................................15Figure 2 - 3 Tragedies, Garcia Lorca, (Heller, 1993).............................................................................15Figure 3 - "Twenty-Third Commencement “Beverly Hills High School by Alvin Lustig.........................16Figure 4 - Wisdom of the Heart, Henry Miller, Cover by Alvin Lustig...................................................16Figure 5 - Miraphora Mina and Eduardo Lima (Inc, Monday 16th May 2016).....................................17Figure 6 - A Compendium of Collective Nouns (MinaLima Store , n.d.)...............................................17Figure 7 - Props from the Harry Potter films, designed by MinaLima..................................................17Figure 8 - House of MinaLima on Greek Street (CRAIG, 21 June 2017)................................................18Figure 9 - The Daily Prophet (Anon., n.d.)............................................................................................18Figure 10- What is Research................................................................................................................21Figure 11- How to ask good questions.................................................................................................22

LIST OF TABLES

Table 1 - Project Proposal......................................................................................................................6Table 2 - Project Action Plan and Timetable..........................................................................................9Table 3- My research Plan...................................................................................................................13

DEFINITION OF TERMS

EP- Extended ProjectUAL – University of the Arts London

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Unit 8 - Project Proposal

Candidate NameCandidate NumberPathway

Project Title

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Section 1: Rationale (approx. 100 words)

This section provides you with an opportunity to reflect on, review and summarise your progress and achievements through the first 7 units of the qualification. You should outline the knowledge, skills and understanding you have acquired. What you know now, and what it means to you, compared with what you knew and could do before you started the course, and how this has influenced your choice of pathway and your project proposal.

What is your overall area of concern, interest, and information essential for comprehension of your intended project? (avoid tedious length and technical details)

The easiest way to start is to identify and define the central problem of your idea (observable attribute of phenomenon), answer question: What is your project about?

What is important about your project which will capture interest of the audience? (the reader of your proposal must understand the topic of your project and has general sense of the purpose of the project)

Section 2: Project Concept (approx. 200 words)

This section provides an opportunity for you to clearly explain the concept and aims of your project. You should make reference to the research and ideas that will support your project’s development. What you anticipate producing, the levels and types of resources that you will need, and an indication of the form in which you will complete and present your final realisation within the allocated timescale.

This section provides an opportunity for you to clearly explain the concept and aims of your project, the research and ideas that will support its development, what you anticipate producing, the levels and types of resources that you will need and an indication of the form in which you will complete and present your final realization within the allocated timescale.

Clearly formulate: What is the concept (media format / design) and aim of your project? Identify major elements of your project: What (who) are your influences? What will you research? Who is your target audience? Explain your role in the project. Explain technical requirements of your project.

Section 3: Evaluation (approx. 50 words)

This section provides an opportunity for you to explain how you will reflect on and evaluate your work, as both an ongoing activity and at the conclusion of the project. You should describe how you intend to record your decision-making and how you will document changes to your ideas as the project progresses.

The evaluation section should reference your stated aims and be reflective and analytical rather than a description of actions completed.

When working in collaboration with others, you should comment on how this may impact either positively or adversely and outline the steps you can take to minimise disruption to your own progress.

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Proposed Research Sources and Bibliography (Harvard Format)

This section provides an opportunity to record the initial research sources, both primary and secondary, that you intend to use.Your sources of research should be as wide as possible and could include libraries, galleries, books, theatre, cinema visits, films, videos, magazines, films, TV and Radio programmes, computer games, websites, blogs, social media, radio programmes, archive material, and other media and multi-media sources etc. Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

Table 1 - Project Proposal

Project Action Plan and Timetable

This section provides you with an opportunity to outline your planning and organisation over a period of weeks and the activities you will need to carry out to complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time

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and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.Back of the Learner’s Progress Tracker Book, is an academic calendar. Please refer for dates.Project Action Plan and Timetable

Week Date WeekBeginning

Activity / What you are intending to do - including independent study

Resources / What you will need to do it - including access to workshops

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Table 2 - Project Action Plan and Timetable

CHAPTER 1

Introduction

Introduction to the Chapter - This opening section’s main function is simply to get the reader into the chapter somewhat gradually rather than jumping directly into the first substantive division. It can be as brief as one paragraph; it can be as long as three or more pages. If you prefer a briefer introduction, then begin with a paragraph something like this:

This project portfolio is a report of my final major project (EP) for my first-year UAL Extended

Diploma in Creative Media, Games Development pathway. The project is a short film about an

unemployed young girl who struggles to find the money to pay the rent to a landlord who threatens

her with eviction from the room she rents. This first chapter of the project portfolio presents the

background of my project starting with writing about myself, what I learned on my course and who

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or what inspired me for my project. This is followed by explaining what my project is about and why

it is important. The chapter concludes with my research plan.

The Background of my Project

This section is intended to provide a context for your project. It answers this question: “What special factors were at work that might have influenced the conceptualisation and execution of your project?”

Here you can take some of your previous writings and blog posts to address some of following questions. You can use any medium (Videos, photos, audio, sketches, etc.)

What is it that makes me do my project? My personal experiences that influence my choices (idea for the project, my role in the

project, how it relates to my future career) What is the basic premise of my project? What do I seek to achieve and how it relates to my target audience?

Who am I?

Use already produced work. (Picktochart- Who Am I? Add link and also cropped images of your work.)

What did I learn on my course?

Demonstrate your achievements through proposing and realising a project, which integrates the skills, knowledge and understanding acquired throughout the course. Write about your one-year experience on the course and what you have learned during the course. Also, compare where you were when you enrolled on the course and where you are now.

Use timeline you created where you depicted skills and knowledge you acquired during your course. (Picktochart- my first year on the course. Add link and also images of your work.)

My journey on the course – Year One Evaluation

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My journey this year in Digital Design Media has been a very eye opening to new skills and new software. Before this year the only two software that I have used before were Photoshop and Premiere Pro, and only knew a couple skills to use on both.

But before starting this year, I thought that I would only ever like using Photoshop to make posters and design. But while doing the logo for the client at the start of this year using Illustrator for most of the project and grow more use to the software better than I did Photoshop.

Other software that I learned about and used so far this year are, InDesign, After Effects and Audacity. I started to use InDesign for my interactive eBook that I had to make for the second term. At first it was hard to just and figure out how to find some of the tools on the programme but after I enjoy using the programme.

After Effects I use to make my term three project, which was 2D Animation. I used it to move around the object in the animations, such as the characters.

Some of the Knowledge skills I have got form this year are platforms on social media, Harvard References and Target Audience. I looked in to the social media platforms for my third project of the year to see what platform would do best for my animation. I looked at things such as Audience and reach, Pros and cons, Features, technical issues and Publish times. But also, for YouTube I looked in to there tags and end cards for when uploading a video.

For Harvard References, we were giving a Portfolio for our last project which was the 2D animation. The Portfolio was differenced to how I use to Harvard References my work, I use to link the work I found and the name of the person who wrote it and the year it was uploaded. For the Portfolio we had to use a Biography and a Table of Figures for pictures and screen shot we took.

Some aresa that I am interest to exploring are Interactive element, such as Ebooks, wedsites and socail media. I want to explpring this aresa more as I find it fascinating how it works and also want to find out more ways how interactive element work and how they can changed how we use things.

I also want to explor logos and covers for books and moive, I want to as I like how you can do so little to a book cover to give a story across without giving it away but also I want to learn more skills about making posters and cover, as well learning more skills on phtopshop, InDesign and Illustrator.

https://create.piktochart.com/output/28266815-my-year-1-infographic

What is my project about?

When defining your interest and or topic and or theme, define it regarding some observable event. For example:

Today more and more teenagers are completing their education without real prospect to

find a job which will pay bills and offer a decent start in life. Facing the challenge of not

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being employed and having to pay the bills, Maria a 23-year-old veterinary nurse has

decided to look for alternative ways of earning money. The film I have created for my EP is a

story about Maria’s struggle to earn money to pay the rent and not be evicted from her

home by the landlord who gave her 24 hours’ notice to find the money. Faced with the

deadline and not heaving job or someone to borrow the money, Maria in desperation turns

to crime. She decided to rob the local shop.

My role in this project is writer/producer and film director.

Why my project is important?

Describe this in general sense as a statement of why you wanted to do the project. For example, as a desire to improve something or a desire to understand something, to entertain, inform, educate, to develop skills and knowledge in given media industry context, etc.

Write a short version of this chapter straight into your Research Plan.

My Research Plan

Table 3- My Research Plan

EP - RESEARCH PLAN No of Words

Interest/Topic/Theme 150

• This should include researching existing similar media products.• Anything and everything that is already written and done about your

interest/topic in the form of written work, video, audio, interactive elements such as websites, blogs, Facebook, Twitter, Instagram posts, etc.

• Make sure that your research does not include internet based sources only. You should include at least two books, the range of magazines and other non-online sources.

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Why is it important? - Importance 100

This is a short version of the chapter above.

My research question(s) 100

What am I trying to find out?

Research Design 100

Here you have to introduce the design of the research. What you have going to research and how data was collected (research methods).You have similar chapter later in this report. Here you should write a short version of what you write in the report.

Subject you are going to research Target audience Skills and techniques to be used Production research

Refer to your research methodologies and methods in Unit 12.

Literature (Proposed Sources – Harvard Format)

Please, copy this part straight into your Project Proposal.

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CHAPTER 2

Literature/Resources Review

Introduction The introduction should be relatively brief, simply providing an overview of the chapter. For example:

A large body of resources (films, web pages, literature, magazine articles, etc.) on the short film, roles of writer, producer and film director, the topic of unemployment and youth crime, professional skills and practices provide a basis for my EP and final short film.

This chapter will present a review of different literature and resources I have consulted for this project and how it influenced my further research, study and development of the final idea for the project. The chapter will start with my Practitioners Report looking at two prominent film directors. It also looks at the magazines and web sources relating to unemployment and youth crime. The chapter concludes with ideas and key conclusion of all resources used in this chapter.

Case Study

Alvin Lustig: Alvin Lustig was born on February 8, 1915 to Harry Lustig and Jeanette Schamus in Denver, Colorado. Alvin Lustig's contributions to the design of books and book jackets, magazines, interiors, and textiles as well as his

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Figure 1 - Alvin Lustig (Arts), 1994)

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teachings would have made him a credible candidate for the AIGA Lifetime Achievement award when he was alive. (Heller, 1993)

By the time he died at the age of forty in 1955, he had already introduced principles of Modern art to graphic design that have had a long-term influence on contemporary practice. (Heller, 1993)

He further rejected the typical cover design that summarized a book through one generalized image. "His method was to read a text and get the feel of the author's creative drive, then to restate it in his own graphic terms," wrote James Laughlin in "The Book Jackets of Alvin Lustig" (Laughin, 5, October 1956)

Lustig's first jacket book cover for Laughlin, a 1941 edition of Henry Miller's Wisdom of the Heart, eclipsed the jacket designs of previous New Directions books, which Laughlin described as "conservative" and "booky. Lustig designed for New Directions from 1945 to 1952.

Lustig had switched over from typecase compositions to drawing his distinctive symbolic "marks," which owed more to the work of artists like Paul Klee, Joan Miró and Mark Rothko than to any accepted commercial style.

As a student of Frank Lloyed Wright among others, Alvin had a very good and successful career in Graphic Design and also Art Direction. Lustig would attempt to get a good sense of the writer’s direction form reading the book and then making it in to his own graphic style for said book.

Before his move to New York Alvin Lustig designed books in LA for New Directions, after he moved to New York he became Director of Visual Research for Look Magazine. He rose to success very early in his career for garnering work for all different types of clients and also working on different types of projects. Lustig also designed many other items, such as invitations for the several Beverly Hills High School Commencements. (Eye magazine, 1990-2018)

New Directions publisher James Laughlin hired Lustig in the early 1940s and gave him the chance to experiment with covers for the New Directions non-mainstream list, which featured authors such as Henry Miller, Gertrude Stein, D.H. Lawrence and James Joyce. (Eye magazine, 1990-2018)

Lustig’s ideas developed from an interest in montage as practised by the European Moderns of the 1920s and 1930s.When he started using this technique, he show it to

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Figure 2 - 3 Tragedies, Garcia Lorca, (Heller, 1993)

Figure 3 - "Twenty-Third Commencement “Beverly Hills High School by Alvin Lustig

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American book publishing in the late 1940s, covers and jackets tended to be painterly, cartoony or typographic.

His work on simplified shapes and use of flat colours, these are still used by many graphic designers to this day. He also believed that painting was dead and that design would emerge as a primary art form.

The current preference in American book jackets (Dust covers) designers for fragmented images, minimal typography and also rebus-like compositions must be traced directly to Lustig’s stark black and white cover for Lorca, a grid of five symbolic photographs tied together through poetic disharmony. (Eye magazine, 1990-2018).

Miraphora Mina and Eduardo Lima

Miraphora Mina started working on Harry Potter and The Philosopher’s Stone back in 2001 as a Graphic Designer, after she graduated from The National Film School. Eduardo Lima also started working on the Harry Potter film set as a Graphic Designer but he started on the Second film. Before starting to work on the film sets, he had just moved to London from the Brazilian town of Caxambu. He graduated in 1997 in Visual Communications from Pontifical Universidad e Catolica. They meet from a mutual friend who told Eduardo about Miraphora and that she was doing graphics for a movie (Ferrarini, 4 December 2012) about a young wizard.

They were both working freelance for about 10 years, Miraphora said, ‘We had been working freelance for almost 10 years as individual crew members that were hired out each time. Though exciting, it is also difficult to maintain coherence when you are freelance as everything tends to dissolve at the end of each film project.’ (Ferrarini, 4December 2012)

They both worked on all eight of the Harry Potter films, designing everything from the films such as the Marauder’s Map, Fred and George Weasley’s joke shop and also things such as the Daily Prophet.

Today they are both the owners of the London studio called MinaLima. MinaLima was first opened back in 2010 in London. The studio has four floors, a set of narrow stairs and also is covered from floor to ceiling in their designs that they have made in the Harry Potter films.

The top two floors of the studio are for the design of Harry Potter limited edition of prints and original props form the

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Figure 4 - Wisdom of the Heart, Henry Miller, Cover by Alvin Lustig

(Heller, 1993)

Figure 5 - Miraphora Mina and Eduardo Lima (Inc, Monday 16thMay 2016)

Figure 6 - A Compendium of Collective Nouns (MinaLima Store , n.d.)

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films. Also have a cascading display of Hogwarts acceptance letters that were hand made for the first Harry Potter film.

The first floor has their own art form their Collective Nouns print to their published book illustrations.

They both work with each other but are knew form finish the other’s sketches. Eduardo said ‘We are basically two bodies and one brain,’ says Eduardo, with a wicked giggle.

‘Err, gross,’ says Miraphora.

‘Really thought,’ he continues, ‘we can’t ever say one of us designed this thing and the other did that. We might say, “Oh can you finish this for me?” or just start drawing on the other’s work. We produce every design together. We’ve worked in this way for 16 years, and we’d like another 16 years of it!’ (J.K. Rowling and Warner Bros. Entertainment Inc., n.d.)

They have also worked on the set of Fantastic Beasts and Where to find them and are now working on the Fantastic Beasts: The Crimes of Grindelwald.

They work also includes designing signage, floor design, packaging, posters, media, props, notepads and passport. Also they have designed books for Hogwarts in the moves and wizarding magazines, they are for the background of the screens if they not get seen they still make them.

For some of the design that they had to make, they would only give them a headline or book title and nothing else so like the Daily Prophet (Which is a newspaper in the wizarding world.) they would fill it up with things that they would make up or added names of their family in. so the newspaper would look more real but to also give it a bit more detail.

They also design all of the graphic elements for the Wizarding World of Harry Potter, Diagon Ally at Universal Orlando Resort which took two years and also designed award winning publications for the brand.

They have also created graphic props for films such as Sweeney Todd (2007), The Golden Compass (2007) and The Imitation Game (2014) and designed the bestselling books Peter Pan, The Jungle Book and Beauty and The Beast.

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Figure 7 - Props from the Harry Potter films, designed by MinaLima.

( J.K. Rowling and Warner Bros. Entertainment Inc., n.d.)

Figure 8 - House of MinaLima on Greek Street (CRAIG, 21 June 2017)

Figure 9 - The Daily Prophet (Anon., n.d.)

CONTENTS

They have also worked with Lush Cosmetics in the UK to make their new gift collection, the 29, Knot Wrap and Happy Birthday were the three packaging that they design back in 2015.

This chapter is important as it will:

Include Creative Mindmap/ Free association Include Pinterest Boards Deconstruction of media products

Tell the reader what you have learnt from previous work/literature/resources and how you position yourself in relation to previous work in chosen discipline/theme/topic/interest, within which your project is located.

Provide evidence that you are well informed.

Examine and explore existing media products, practices and ideas in the spirit of creativity and imagination (What makes different media product distinct from one another?). Identify different media projects and other research sources related to your media project. Record and analyse findings. (You can use any media format to record your findings). Answer questions (What? Why? /How? /Look for specific problems and issues (theoretical and practical)/how media product communicates with the audiences/background of the artist and the project).

Media sources, literature search and evaluation

Examine and explore existing media products, practices and ideas in spirit of creativity and imagination (What makes one media product different from another?)

Answer these questions What? Why? How? Look for specific problems and issues (theoretical and practice) how

media product communicates with the audiences/background of the artist and the project

Requirements for my creative media production project

In this chapter, you should present your findings of the media industry and jobs related to your media project.

Demonstrate the requirements of media industry – organizational structures, roles and processes

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Detailed job analysis – core skills and abilities needed for my project Detail the technology, equipment relevant to the project and chosen media Detailed Analysis of Target Audiences Legal requirements Detail skills required when Working with Clients Detail the Design/Style/Form/Genre/Aesthetics of your project Detail the Skills/Techniques needed for your project

(Picktochart- The Industry . Add link and also images of your work.)

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study

What are similar media products and how my work related to them? (position yourself in relation to similar media products)

How similar media products influence my project? How they shaped my project? (Thought and action)?

What did I learn from similar media products? (compare similar media products, how it influenced my perspective and ideas for the project – talk about both script and techniques)

Identify requirements for your media project

CHAPTER 3

Research Design and Strategies

Introduction

This chapter is ‘How-to’ section of your EP. In this chapter you have to introduce the design of the research, how data was collected.

Experiments, exercises, workshops, interviews, focus groups, observations, visual and audio surveys, character profiles, location surveys etc.

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Content research, production research, people, locations, events, other materials (propos, costumes, scenery etc.)

The introduction should be relatively brief, simply providing an overview of the chapter. For example:

This chapter explains research design for my EP. It starts with research questions and follows by the description of the research design and research methods used in my project.

Figure 10- What is Research

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Research Questions

Start with stating the intent of your EP. What are the key aims and objectives of your project? Outline the key characteristics of your project. Write about your questions? You have to base your research design on questions and interests. Ask yourself: “What do I want to find out?” Write to the reader clear research questions, what you wanted to find out?

Figure 11- How to ask good questions

Research Design Evolution

In this chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your data (research activities). Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions. You can write following chapters about findings and analysis using same themes (see below) for the sub-titles.

You can use following research themes as separate sub-titles:

• Subject you are going to research (this will be primary research you conducted; the secondary research about subject will be in literature review)

o This is anything done by you, and it could be such:o Online questionnaire – you could ask your Facebook friends to comment on your

project idea and give you some additional ideas how you can make it better.o Get the feedback from your lecturers and comment on it. o You can contact companies, council, artist depending on what is your project about to

get their opinion on your project idea.

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o You can use your phone or tablet to research, take photos of possible locations and places that you can use in your project.

• Target audience

Ask yourself questions: Who? What? Where?

o Who is your target audience? Who are you aiming your product at?o What type of audience is it? Investigate the target demographic and record the type of

media or entertainment they consume. o Where can you find this out? You can use, ‘YouGov Profiles’ site to find out about your

target audience demographic. (secondary)o You can set up interviews or record a ‘Vox Pops’ (primary) to find information about

your audience.

• Skills and techniques

Transcription of media Product

o Come up with the plan of what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

o For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary)

o Experiment with range of skills yourself (primary)

• Production research

o Explain what and how: o People needed for the production/availability (how: emails, Facebook, Skype

conversation, etc.) o Research production roles that you will need to carry out and how to do it successfully

(how: the internet, media books, etc.) o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for permission,

etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Visual ideas (storyboard optional) (How: take images, create sketches, get inspired by

other people ideas, etc.) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (techniques, hardware, workflow) ( how: research what you need / how:

try it yourself) o Post -production (Edit, colour correction, VFX, etc. ( how: read, watch how other

people/professionals do it, try it yourself)

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List all research activities; what activities you conducted to answer your questions and collect the data? Write about data you collected, your choice of data presentation and how you structured your data analysis.

The research activities should be identified such as:

Observations (observational drawings; using photography, video and audio to collect data)

Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements

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CHAPTER 4

Writing and presenting my research findings

In this chapter, you will summarise the collected data and the statistical treatment, and/or mechanics, of analysis. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1).

Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised data. Select method of presenting data carefully.

In a quantitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data). Next, descriptive statistics (e.g., frequencies/percentages for categorical variables, means, standard deviations, and ranges for continuously measured variables) are presented.

In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc.

Findings/Data analysis

What strategies did you use to analyse your data? What did you find out?

Conclusion - How did the research help me with my project? (Interpret Research)

What did you learn from your research and how it informed your project?

Present explain and contextualize findings

Background and context of the worko What is it that makes me do my project?o My personal experiences that influence my choices (idea for the project, my role

in the project, how it relates to my future possible career)o What is the basic premise of my project?o What do I seek to achieve and how it relates to my target audiences?

Use Findings to contextualize my Project (Present and Discuss Findings)

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o What are similar media products and how my work relates to them (position yourself in relation to similar media products)

o How do similar media products include my project?o How they shaped my project? (thought and action)o What did I learn from similar media products? (compare similar media products,

how did they influence your perspective and ideas for the project – talk about both script and techniques)

Organise and express your idea (Pre-Production Portfolio)o Originate a range of ideas – list all ideas you had and explain how you chose the

final idea o Analyse each idea for viability - use focus groups and lecturer to supporto Fill out the project proposal formo Map and analyse your Ideas (Mind mapping, SWOT analysis - strengths,

weaknesses, opportunities and threats).

CHAPTER 5

My Project

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Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production

Produce Pre-Production Portfolio which will formally define your project. This should include the design document, presentation and production pitch recording

Identify your role - directing (managing the team) crew, actors, camera, yourself Collaborating and working as a team Dealing with production problems (delays, equipment breakdowns, changes in schedule,

etc) Use of visual, audio and interactive media skills to complete your media project Analyse your target audience. Investigate the target demographic and record the type of

media or entertainment they consume

Production Project management techniques, (notes of team meetings; production and post-

production schedules; call sheets, etc.) Team and individual performance monitoring (weekly check against schedule) Development – Demonstrate development (photos from the shoot, screenshots from

computers). Keep daily production and post-production diary and reflect on your production process.

Post-production Describe post post-production of your project. Assess your production and post-production process. Describe, and critically analyses any

production problems and the solution you experienced. Prepare of material for edit and further manipulation Use and clearing of copying material (music and licensing) Preparing credits Editing (manipulating) Fine tuning special effects, mixing, colour correction, rendering, compressing, etc

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CHAPTER 6

MY EP – FINAL PRODUCT

Here present your final EP media production.

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CHAPTER 7

Project Evaluation

Critically evaluating your final media project against the agreed requirements and parameters. Answer following questions:

Introduce the project in your words List five strengths and five weaknesses in your final design Was there a theme for the design ideas? Can you describe it? Can you reference any

influences here? - art movements, designers, media companies/campaigns, etc. What experiments and exploration did you do (what happens if). How did it affect your

development? Find a similar type of design publication - place it next to your own - what

comparisons/difference can you identify? What were the key areas of development in this project? - use your daily reflections to

help you with this Review your proposal - what changed, what developments did you make, did you manage

to complete everything you set out to achieve? What did the client think of your concept? How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project? Does it sufficiently answer your

brief? Reflect on your pitch to the board; how did you feel about it before? Did it go better or

worse than you expected? What was the feedback from the client/lecturer? What do you think you could improve next time?

Did it go better or worse than you expected? What was the feedback from your lecturer? What do you think you could improve next time?

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APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

1. Understand the requirements of a creative media production project.1.1 Analyse the requirements of a creative media production project.

2. Be able to use research methods to inform ideas for creative media production.

2.1 Review a range of research sources to support a creative media production project. 2.2 Interpret research to develop ideas and effectively communicate to an audience

3. Be able to use skills, knowledge and understanding in the completion of a creative media project.

3.1 Apply practical skills, knowledge and understanding to complete a creative media project within an agreed timeframe.

4. Be able to evaluate a creative media project.4.1 Critically evaluate a creative media project against the agreed requirements and

parameters.

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REFERENCES

Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

BibliographyJ.K. Rowling and Warner Bros. Entertainment Inc., n.d. Pottermore. [Online] Available at: https://www.pottermore.com/news/fantastic-beasts-interview-series-minalima[Accessed 15 March 2018].

Anon., n.d. minalima store. [Online] Available at: http://store.minalima.com/shop/gift-ideas/wizarding-world-bestsellers/the-daily-prophet-he-who-must-not-be-named-returns/[Accessed 15 March 2018].

Arts), S. H. (. T. A. I. o. G., 1994. The Professional Association for Design. [Online] Available at: https://www.aiga.org/medalist-alvinlustig[Accessed 15 March 2018].

CRAIG, Z., 21 June 2017. Londonist. [Online] Available at: https://londonist.com/2016/06/free-harry-potter-exhibition-london[Accessed 15 March 2018].

Design Is History , n.d. Design Is History. [Online] Available at: http://www.designishistory.com/1940/alvin-lustig/[Accessed 15 March 2018].

Eye magazine, 1990-2018. Eye magazine. [Online] Available at: http://www.eyemagazine.com/feature/article/born-modern[Accessed 15 March 2018].

Ferrarini, P., 4 December 2012. Cool Hunting. [Online] Available at: http://www.coolhunting.com/design/interview-printorium[Accessed 15 March 2018].

Heller, S., 1993. Alvin Lustig. [Online] Available at: http://www.alvinlustig.com/aa_intro.php[Accessed 14 March 2019].

Inc, W. B. E., Monday 16th May 2016. Pottermore. [Online] Available at: https://www.pottermore.com/news/house-of-minalima-exhibition-announcement[Accessed 15 March 2018].

J.K. Rowling and Warner Bros. Entertainment Inc., n.d. Pottermore. [Online] Available at: https://www.pottermore.com/news/fantastic-beasts-interview-series-minalima[Accessed 15 March 2018].

Laughin, J., 5, October 1956. The Book Jackets of Alvin Lustig. [Online] Available at: http://www.alvinlustig.com/aa_intro.php[Accessed 14 March 2018].

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MinaLima Store , n.d. MinaLima Store. [Online] Available at: http://store.minalima.com/shop/a-compendium-of-collective-nouns-signed-copy/[Accessed 15 March 2018].

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