Learning Activities 8 – 9: Pitts & Stotlar, p. 231, Learning Activities 1 and 2

Paul MatteyATH 530

Marketing in Athletic Administration

Nova Southeastern\ University

October 3, 2009

pp.231

1. Athletic Department Retail Store:Products sold: Athletic clothing, shoes, equipment, eyeglass wear, and watches.

Gladiator Nutrition / Personal FitnessProducts sold: Vitamin supplements, protein powders, athletic equipment, Personal Training sessions

Tropical Teez:Silk Screening Printing of T-shirts / Team UniformsCustomized printed towels

Space Coast Stadium was built in 1993 and is located at 5800 Stadium Parkway in Viera, Florida. The stadium serves as the spring training facility for the Washington Nationals as well as the regular season facility for the Brevard County Manatees, the Florida State League affiliate of the Milwaukee Brewers.

2. Athletic Department Retail Store:

Uses Price titles as follows: 1-Commisson, uses this to pay its sales representatives2-Licensing fee- pays colleges / universities for the use of

selling merchandise with the respective logo on the product3-Shipping and handling costs of products

Salary: Pays employees a salary

Gladiator Nutrition:1-Rental – rents a retail outlet for it’s place of business2-Salary – pays employees a salary3-Commission – pays it’s employee’s / personal trainers

based on the number of clients attained

Space Coast Stadium

1- Salary: pays its employees a salary or hourly rate for services rendered

Grounds crew, concession stand workers, umpires, players, coaches, PA announcers, custodial staff

2- Sponsorships – the stadium sells these sponsorship opportunities in the forms of signage, print, and PA announcements as well as special functions during games