Ch4 International Entrepreneurial Opportunities

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    International EntrepreneurialOpportunities

    Chapter :4

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    Opening Profile

    A. Malachi Mixon, III.

    Creativity, risk taking and innovation inentrepreneurship are essential not only to theinception of new products and ventures, but also to a

    firms successful transition into global markets. Invacare traces its existence in 1895

    The firm was involved in manufacturing business ofvehicles especially designed for the physicallychallenged.

    The case of Mal Mixons notable revitalization of tinyInvacare Corporations exemplifies the connection ofglobalization.

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    The nature of InternationalEntrepreneurship

    What is an InternationalEntrepreneurship? An entrepreneur doing business across

    his or her national boundary. It may consist of exporting, licensing,

    opening a sales office in another country,or something as simple as placing a

    classified advertisement in anothercountrys newspaper.

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    The importance of Internationalbusiness to the firm

    International business has becomeincreasingly important to firms of all sizesparticularly when every firm is competing in

    a hypercompetitive global economy. The successful entrepreneur is someone

    who fully understands how internationalbusiness differs from purely domestic

    business and to respond accordingly. Page 86

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    International Versus DomesticEntrepreneurship

    International decisions are more complex due to such uncontrollable factorsas economics, politics, culture and technology. Economics

    In a domestic business, a single country, single and local currency. Internationalbusiness is more multitasking i.e currency valuation, government rules, banking,marketing, distribution system etc.

    Stage of Economic development

    It will be difficult for entrepreneur when a country will be in the process ofdevelopment.

    Balance of payment The trades status between countries is known as balance of payment.

    Type of System There are many difficulties in doing business in developing and transition

    economies.

    Problem reflect gaps business plans, product promotion, marketing, accountingsystems etc. Barter trading or Third party arrangements.

    Page 87-88

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    International versus domesticEntrepreneurship

    Political- Legal Environment

    The political and legal environments inthe international market creates vastly

    different problems, opening somemarket opportunities for entrepreneursand eliminating others.

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    International versus domesticEntrepreneurship

    Cultural Environment

    The impact of culture on entrepreneursand strategies is very important

    Important aspect of the culturalenvironment in some countries concernsare bribes and corruption.

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    International versus domesticEntrepreneurship

    Technological Issues

    Technology varies significantly acrosscountries.

    Example U.S cars designers can assumewider roads and less expensive gasolinethan European designers.

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    Strategic Issues

    Four strategic issues are of importance toan entrepreneur going international:

    The allocation of responsibility between the local

    and foreign operations. The nature of planning, reporting and control

    system to be used throughout the internationaloperations.

    The appropriate organizational structure forconducting international operations.

    The degree of standardization possible.

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    Strategic Issues

    Problems of allocation of responsibility betweenheadquarters and subsidiaries concern the degree ofdecentralization. This responsibility occurs in 3 stages: Stage 1:

    Making his first movements in the international business , anentrepreneur typically follows a highly centralized decision-making.

    Stage 2: When the business is successful, entrepreneur decentralizes the whole

    operations.

    Stage 3: The process of decentralization becomes intolerable once further

    success is attained. How ?

    Business operations in the different countries end up in conflict witheach other. The balance is maintained when headquarters (base) have reasonable

    control over major strategic marketing and in-country have theresponsibility of tactical implementing strategy. Page 90

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    Strategic Issues

    What is required to for effectiveplanning, reporting and control ininternational operations.

    Environmental Analysis.

    Strategic Planning.

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    Strategic Issues

    The appropriate organizationalstructure.

    Organization level.

    Human resources and skilled labour.

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    Strategic Issues

    Operational planning

    What products should be marketed, atwhat price, through what channels.

    Controlling the market programme

    How does the company measures andmonitor the plans performance.

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    Entrepreneurial Entry intoInternational Business

    The modes of entering and engagingin international business can bedivided into three categories:

    Exporting.

    Non-equity arrangements.

    Direct Foreign Investment.

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    Entrepreneurial Entry intoInternational Business

    Exporting Selling goods made in one country to another

    country.

    There are two general classifications of exports:

    Indirect Exporting Selling goods to another country through a person in

    the entrepreneurs home country.

    Direct Exporting Selling good to another country by taking care of the

    transaction. Page 92-93

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    Entrepreneurial Entry intoInternational Business

    Non-Equity Arrangements

    Doing international business through an arrangementthat does not involve any investment.

    There are three types of non-equity arrangements:

    Licensing Allowing someone else to use something of the companys.

    Turn-key projects Developing and operationalizing something in a foreign

    country.

    Management contracts

    A method for doing a specific international task. Page 93-94

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    Entrepreneurial Entry intoInternational Business

    Direct Foreign Investment the percentage of ownership obtained in the foreign

    venture by the entrepreneur is related to the amountof money invested, the nature of the industry, andthe rules of the host government.

    There are three methods for making directinvestment. Minority interests

    Having less than 50% ownership position. Japanese companies have been frequent users of the

    minority.

    Joint ventures Two companies forming a third company. Concept of synergy?

    Two parties having things in common.

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    Entrepreneurial Entry intoInternational Business

    Majority interest Having more than 50% ownership position. Mergers

    If entrepreneur has the capital, technology, marketing skills ---- successful entry in the market, which may increase 100%sales and profit occurs.

    Horizontal mergers

    Combination of atleast two firms doing similar business at thesame market level.

    Vertical mergers

    Combination of atleast two firms at different market levels.

    Product extension mergers

    Combination of two firms with noncompeting products.

    Market extension mergers

    Combination of atleast two firms with similar products indifferent geographic markets.

    Diversified activity mergers

    Combination of atleast two totally unrelated firms.

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    Barriers to International Trade

    General Agreement on Tariffs andTrade (GATT).

    GATT is a multilateral agreement withthe objective of liberalizing trade byeliminating or reducing tariffs, subsidiesand import quotas.

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    Reading

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    Reading on the following topicsover the weekend

    Increasing protectionist attitudes.

    Trade blocs and free trade areas.

    Entrepreneurship strategy and tradebarriers.

    Entrepreneurial partnering.

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