Stakeholder Engagement in Emerging/Frontier markets, October 2014, London
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Transcript of Ch09ed
THE CHANGING SOUTH(Chapter 9)
Introduction
• Deeper regional sense than any other part of the U.S.
• Regionality reinforced by people from across the U.S.
• Often perceived superficially and in caricature• Tremendous diversity with many subregions
possessing their own versions of southern culture • Does not include geographically southernmost
areas of southern Florida, Texas• Rapid changes
(page 167)
Fall Line cities
The Southern Heritage
• Early European settler goals commercial, exploitative
• Geographical advantages– Areas suitable for agriculture• Good soils• Long, hot summers• Ample rainfall• Mild winters
– Navigable rivers
Settlement Patterns
• Most areas strongly rural until late 20th century• Ports and small market centers– Collection and transshipment points for cash crops– Little linkage with each other– Distinctly local allegiances– Most people very isolated
• Plantations– Highly structured– Dedicated to cash crop production
Peoples
• Much plantation investment in labor• Low population densities, cheap land leading
to use of slave labor• Most slaves from Africa• Little later immigration from Europe, very
small proportion foreign-born by 1900• Most Southerners still English and Scots-Irish
(but more immigration recently)
Impact of Slavery
• From early years of settlement, slaves integral to organization, social environment
• Contributed key elements of Southern life– Speech patterns– Diet– Music
• Belief in inferiority of blacks as rationale for slavery
• Blacks and whites living in close proximity
Other Minorities• Cajuns (Southern Louisiana)– Name derived from “Acadian,” French settlers in
Acadia (now Nova Scotia and New Brunswick)– Left when British conquered New France (1763)– Remain distinctive:
• French dialect• Catholic religion• Food
• Native Americans– Forcible removal of Indians by 1830s– Descendents of those who escape removal
• Eastern Cherokee (North Carolina)• Choctaw (central Mississippi)
Religious Patterns
• Small, rural churches• Baptist denomination
dominant– Evangelists (mid-18th
century)– Resisted formal
organization– Lack of influence from later
immigration• Note difference in
southern Louisiana, southern Texas
The Civil War
• Prewar distribution of slaves– Almost every county
outside Appalachian highlands
– Greatest concentrations• Original plantation areas• New lands most suited to
cotton production
• Largest % of Civil War battles fought on Southern soil
Economic Impacts of the Civil War
• Railroads disrupted or in disrepair• Equipment confiscated• Shipping terminals in ruins• Confederate currency and bonds worthless• Labor supply formally eliminated
(emancipation)• Large land holdings heavily taxed and/or
subdivided
Post–Civil War Transition
• White reaction to emancipation: Institutionalized segregation• Few opportunities for blacks until World War I• Greater isolation of the South• Persistent poverty:
– Destruction of economic infrastructure and plantation economy– Lack of factors for economic development:
• Local capital (used for war or drawn off by Northerners)• Credit
• Continued dependence on agriculture
Agricultural Labor
• Emancipation of blacks, white labor pool decimated by war deaths
• Few jobs in South’s small towns• Sharecropping
– Involved both blacks and poor whites
– Rent and repayment of loans from share of the crop
– Debt perpetual, sharecropper bound to land until paid
– Reinforced by “Black Codes” restricting black movement
Development of Manufacturing
• Attractions of Piedmont South:– High levels of underemployment– Opportunity to modernize factories– Lower taxes
• Cotton textile industry– Originally based in New England– Shifted south in late 19th century– Carolina Piedmont and northern
Georgia– Drew other industries
• Natural and synthetic fibers• Apparel
– Economic impact• Blacks excluded• Work paid low wages
Cotton planter and pickers1908
Other Industrial Development
• Railroad construction, other public improvements
• Cigarette manufacturing (North Carolina, Virginia)
• Timber resources– Furniture manufacturing
(North Carolina, Virginia)– Pulp and paper
• Atlanta-Birmingham-Chattanooga triangle– Resources and low wages for
iron and steel– Corporate manipulation of
prices to favor Pittsburgh: “Pittsburgh plus” pricing
Segregation
• Reconstruction (to late 1870s)– Antiblack actions localized– Black advances in certain
places• Landownership • Entry to professions • Election to public office
• Jim Crow laws – Institutionalized alternative to
slavery─ Established virtually total legal
separation
1960’s North Carolina
Segregation (continued)
• De jure segregation (segregation by law)– Allowed by courts if separate
facilities were equal (but they were not)
– Despite daily interaction, institutionalized physical separation• Schools• Restaurants• Recreation facilities and parks• Drinking fountains• Restrooms• Housing• Employment
• Disenfranchisement of blacksFish restaurant for Negroes, Memphis, Tennessee, 1937.
Dual Landscapes
• Different human landscapes, one black and one white
• Little overlap in– Mississippi– Louisiana– Eastern Texas
• Common workplaces, retail shopping
• Violent reaction to protest, including lynching
• Brown v. Board of Education of Topeka (1954)
1954 Clarendon County, South Carolina Colored School
Black Outmigration
• Push factors– Jim Crow Laws, violence– Subsistence economic conditions– Severe boll weevil infestation– War in Europe, cutting off market for
cotton
• Pull factors– Jobs in industry (decline in immigration
from Europe)– Opportunity for a better life– Positive information/feedback from
previous migrants
• Impact on the Southern economy– Most migrants 18-35 years old, most
productive workers among blacks– Old (no longer in labor force) and young
(not yet in labor force) left behind
States with Jim Crow Laws
% African American, 2000
(page 174)
Population Pyramids for Mississippi, 2000
(page 179)
Sectionalism
• Solid South– Voting by entire region as
a bloc, often in contradiction to nation as a whole
– Equated war and Reconstruction with North and Republicans
– Voted Democratic• Feeling of regional
distinction • Distain by non-
Southerners
The New South
• Before World War II: belief that region had seceded decades earlier
• Trends breaking down isolation– Influences from outside the
region– Events affecting entire nation– Federal intervention in affairs
of the South– Maturation of South’s
distinctive culture
President Johnson meeting with civil rights leaders
1930s South
• Heavy dependence on agriculture– Animal power (usually mules)– Hand labor– Sharecropping and tenant
farming– Little processing within the
South• Capital deficient• Low-wage industry, oriented
to narrow local markets• Urban structure based on
small towns Arkansas tenant farmer
Post–World War II Agriculture
• Declined as percentage of economy• Diversified– Traditional crops still grown– New crops:• Soybeans• Livestock• Poultry
• Mechanization• End of sharecropping• Increase in farm size
Poultry Rice
Tobacco Cotton
Changes in Economic Structure
(page 180)
Urbanization
• Rural-to-urban migration since World War II
– 1940: 35 cities with populations > 50,000
– 1950: 42 cities with populations > 50,000
– 1996: 110 cities with populations > 50,000
• Atlanta– Largest business, financial,
commercial center– Home to Coca-Cola, CNN, others– Large land area, long commutes– Hosted 1996 Olympic games
Atlanta
Atlanta
Changes in Manufacturing
• Traditional industries– Steel (Alabama)– Tobacco products (North
Carolina, Virginia)– Textiles (northern Georgia,
Carolinas, southern Virginia)• New consumer goods
manufacturers• Banking centers (Charlotte)• Need for more skilled labor,
education
Textiles Birmingham Steel
Charlotte-Bank of America headquarters
Tobacco
Changes in Employment StructurePercent non-agricultural labor forcein manufacturing, 1950
Percent non-agricultural labor force in manufacturing, 2000
(page 182) (page 183)
Federal Government Intervention
• Agricultural Adjustment Acts (1935)– Adjusted wages and
prices in agriculture to mirror industrial levels
– Improved market for manufactured goods
• Brown v. Board of Education (1954)– Abolished separate but
equal doctrine– Gradual adjustments and
compliance
Brown v. Board of Education National Historic Site
Arkansas farmer
Cultural Integration
• Increased urbanization of blacks
• Return migration of blacks from the North
• New immigrant groups:– Latinos– Asians
Changes in regional distribution of black population
(page 185)