ch05
-
Upload
aguntuk-shawon -
Category
Documents
-
view
212 -
download
0
description
Transcript of ch05
-
Business Research Methods
William G. Zikmund
Chapter 5: Ethical Issues in Business Research
-
Ethical IssuesPhilosophical questionsSocietal normsCodes of behavior
-
Rights and Obligations of the Respondent The obligation to be truthful Privacy Deception The right to be informed
-
Rights and Obligations of the ResearcherThe purpose of research is researchObjectivityMisrepresenting researchProtect the right to confidentiality of both subjects and clientsDissemination of faulty conclusionsAdvocacy research
-
Rights and Obligations of the Client Sponsor (User)Ethics between buyer and sellerAn open relationship with research suppliersAn open relationship with interested partiesPrivacyCommitment to researchPseudo-pilot studies
-
Advocacy ResearchResearch to support a specific legal claim
-
Pseudo-Pilot StudiesThe researcher is told that the study is the first of many in a more comprehensive study