CGCloud 2014 Keynote
23
Gamification: What, Why, How and Who Andrzej Marczewski @daverage Gamified.co.uk Loading...
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Transcript of CGCloud 2014 Keynote
What is Gamification?
It is not about turning everything into a video game!
The application of game mechanics to non game tasks to improve motivation, promote engagement or to drive desired behaviours.The standard description
The process of making activities more game-likeProf Kevin Werbach
Gamification n. A stupid term invented by ninnies to describe half-assed attempts to make boring things more interesting.Jesse Schell, Games Designer and Author of The Art of Game Design: A Book of Lenses.
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Examples
Recycle Bank
Zombie Based Learning
Super Better
Free Rice
Loyalty Cards
Fitness Apps / Bands
Genes in Space
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