CGC General Capabilities 2016
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Transcript of CGC General Capabilities 2016
C. GRANT & COMPANY GENERAL CAPABILITIES OVERVIEW
WE’RE TRUE BELIEVERS
ABOUT US‣ C. Grant & Company is a Chicago-area full-service marketing
firm focused primarily on serving the faith-based education and nonprofit markets.
‣ We are the only firm that is both a Hubspot Silver Certified Partner and have been certified by Google.
‣ In Higher Education, we are a member of NACCAP, the North American Coalition for Christian Admissions Professionals
SERVING INDUSTRY-LEADING PEERS
PARTIAL CLIENT LISTWheaton College
Thomas Nelson Publishers
Zondervan
Willow Creek Association
Raging Waves Waterpark
SpringHill Camps
Leadership Network
Covenant College
Mount Hermon Camps
Faulkner University
Indiana Wesleyan University
Center for Student Missions
ServiceMaster
Wheaton Christian Grammar School
Aramark
Biola University
York College
Tyndale House Publishers
TruGreen
Forest Home
Baker Publishing
Muskoka Woods
City of West Chicago, IL
John Brown University
Muskoka Woods (ONT)
Redeemer Church/NYC
Anderson University (IN)
Kanakuk Kamps
LeaderTreks
Palm Beach Atlantic University
Wheaton Academy
Moody Publishing
Northwestern College (IA)
Wheaton Academy
Huntington University
Bluefield College
REALLY FULL-SERVICE
OUR CAPABILITIES
Recruitment Marketing Strategy
Brand Strategy
Advertising and Promotion
Media Relations/PR
Social Network Marketing
Broadcast Advertising
Direct Mail
Web Marketing
Blogging/Content Development
Identity/Logo Development
Event/College Fair Marketing
Website Design
Web Games
Video Production
Student, Prospect, and Donor Research
Alumni Relations Communications
Communication Audits and Programs
BEST PRACTICES
OUR DISTINCTIVE
We bring best practices in marketing and research from the Business, Non-Profit, and Ministry markets to Christian Higher Education.
As a firm with expertise in marketing as well as research, we know how to develop research with real-world application to communication programs--and we know how to develop marketing strategies that are constituent-driven.
INBOUND MARKETING IN THE MIX
OUR PROCESSDialogue:
Collect Data, Listen to Customers, Ask Questions, Review Previous Performance
Discover:
Analyze Data and Determine the key insight that will drive new results
Design:
Develop Communications and Marketing Strategy and Execution Plan
Deliver:
Execute Strategy on Time and on Budget, Generate Momentum, Analyze Results, Begin New Dialogue
START WITH INSIGHTS
RESEARCH CAPABILITIES Quantitative and Qualitative Research capabilities in:
Customer Satisfaction Surveys
Constituent Research
Donor File Analysis and Surveys
Predictive Modeling
Institutional Branding and Competitive Analysis
PAGE STOPPERS
PRINT ADVERTISING
DIGITAL PRESENCE
EBLASTS, BANNER ADS
CONTENT IS KING
PRINT AND OLINE CONTENT
MAKING THE CASE
BROCHURES/CATALOGS
STILL PART OF THE MIX
DIRECT MAIL
Date Dear Ministry Leader: As one working with professionals who seek to integrate their faith and business life, I though you’d be interested in the attached sampler of our new title, Serving Two Masters? Reflections on God and Profit by C. William Pollard, chairman emeritus of The ServiceMaster Company. This is the follow- up book to Pollard’s best - selling, The Soul of the Firm, which we published with our sister company Zondervan, and a book that has had enormous influence in both the business and Christian communities. This sampler contains four chapters of this just- released book with ideas for further discussion and questions , in a length that works well in a group setting. These chapters will engage participants in stimulating discussion and give them important insights they can carry into their workplaces. They will appreciate the advice and encouragement from a business leader who has been in their place. I’d encourage you to use this sampler as a special four - week session or us e an individual chapter to supplement a discussion you are already facilitating. Additional information and copies of the sampler chapters can be downloaded from the book website: www.servingtwomasters.com . The book is now available at bookstores nationwide or online. Special discounts and ordering information for bulk orders are also detailed in the booklet. I hope this sampler will be helpful to you and those in your circle of influence. Sincerely, Marion Maneker Vice President and Publisher Collins Business
THE WHOLE SHOOTING MATCH
INBOUND MARKETING
TRULY MOVING PICTURES
VIDEO
LEVERAGING CONTENT
WEB DESIGN/GAMES
GETTING THE WORD OUT
MEDIA RELATIONS/PUBLICITY
LOOKING GOOD
BRANDING/IDENTITY
GETTING DIGITAL WITH IT
SOCIAL MEDIA SERVICES
Social Media
Optimization
Advertising
and Search Engine
Optimization
Research/
Online Reputation
ManagementDigital Audit
GETTING DIGITAL WITH IT
SOCIAL MEDIA SERVICES
Digital Audit: Evaluation of web presence in online and consumer-generated media, including websites (publisher, author, and related), blogs (influencers and general), search engines, and online reviews.
Social Media Optimization: Generating publicity through social media, blogging, reviews, and other non-search engine related vehicles.
Research/Online Reputation Management: Analyzing consumer website posts and reviews to gain insight into consumer trends; tracking and responding to online posts, reviews, and articles related to client products or brands.
Advertising and Search Engine Optimization: Increasing web traffic to websites or blogs through improved coding and keyword content and through online advertising placement and Adwords campaigns.
WE CAN KEEP GOING
OTHER
OutdoorRadioBanners
Apps and Games
WE MEAN IT
THANK YOU