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LAKE NONA | NARCOOSSEE | LEE VISTA | ST. CLOUD | CONWAY | HARMONY | KISSIMMEE 2017 MEDIA KIT

Transcript of CFM mediakit2017 v6cfmonthly.com/wp-content/uploads/2017/05/CFM-Media... · But Lake Nona’s...

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LAKE NONA | NARCOOSSEE | LEE VISTA | ST. CLOUD | CONWAY | HARMONY | KISSIMMEE2017 MEDIA KIT

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If you’re like most business owners, you don’t have the budget or bandwidth to be active everywhere you need to be. Or keep your information updated. But you still need customers.

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PRINT• 12 full-color issues of Central Florida Monthly Magazine featuring

original content, local events, real estate listings• Issues direct mailed to 30,000 homes and businesses in East Orlando

with full saturation in Lake Nona, Lee Vista, Conway and Harmony with select distribution in St. Cloud and Kissimmee

• Issues are distributed in select Publix, CVS and Walgreens• Zip Codes: 32806, 32809, 32812, 32827, 32829, 32832, 34771,

34773 and 34741

DIGITAL• Digital issues emailed monthly to 20,0000 local subscribers with

delivery optimized for every device (desktop/tablet/mobile)• CFM website, cfmonthly.com, draws thousands of visitors to our

business directory, events calendar, community pages, and blog

SOCIAL MEDIA• Digital issue, original and curated content shared on multiple channels:

- 7k+ Facebook Fans- 1400+ LinkedIn Followers- We’re also on Google+, Instagram, and Twitter

NETWORKING• Host of the Social, a popular monthly networking event in Lake Nona• In 2016, the Social had over 1200 attendees• Introductions and referrals within CFM client community

32806 (CONWAY)MEDIAN INCOME: $53kMEDIAN AGE: 42.3GENDER: 50.2% men, 49.8% women

32809 (CONWAY)MEDIAN INCOME: $39kMEDIAN AGE: 34.7GENDER: 50.5% men, 49.5% women

32812 (CONWAY)MEDIAN INCOME: $42kMEDIAN AGE: 38GENDER: 51.6% women, 48.4% men

32827 (LAKE NONA)MEDIAN INCOME: $73kMEDIAN AGE: 36.1GENDER: 51% men, 49% women

32832 (LAKE NONA)MEDIAN INCOME: $76kMEDIAN AGE: 33.9GENDER: 51% women, 49% men

32829 (LEE VISTA/OIA)MEDIAN INCOME: $55kMEDIAN AGE: 33, female; 32, maleGENDER: 51% women, 49% men

34741 (KISSIMMEE)MEDIAN INCOME: $31kMEDIAN AGE: 34, female; 32, maleGENDER: 51% women, 49% men

34771 (HARMONY/ST. CLOUD)MEDIAN INCOME: $56kMEDIAN AGE: 41.5GENDER: 51% women, 49% men

34773 (HARMONY/ST. CLOUD)MEDIAN INCOME: $49kMEDIAN AGE: 41.5GENDER: 52% men, 48% women

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As a new business, CFM has been a tremendous asset in marketing and community engagement. Not only have we received a great return on the ads, but the Socials are always sure to be fun and a nice opportunity for local networking. Jennifer M. Waddy, M.D.Endurance Wellness + Weightloss Center

CENTRAL FLORIDA MONTHLY 1514 CENTRAL FLORIDA MONTHLY

Something’s always brewing in Lake Nona.Photo credit: Tavistock Development Company

Lake Nona’s growing: veggies, fruit and herbs abound in its community gardens. Photo credit: Tavistock Development Company

W H E R E W O R K A N D P L AY I N T E R S E C TLIVING IN LAKE NONA

Text by Chad Walsh

I magine two circles. Put work in one and play in the other. Now ask yourself: How often do my circles overlap?

In Lake Nona, the work lives and the play lives of residents do more than blur. If they were drawn into a Venn diagram, the two circles would practically share the same space. This is the sentiment of resident Sarah Turner.

“We work in health and fitness, then we choose it in our off time as well,” she explains. “It cre-ates a happy and healthy community where we really know how to enjoy life outdoors.”

The planned community in Central Florida got its start in 1996 on just four acres of land out by the Orlando International Airport. But the plan all along was to blend a suburban state of mind into an urban landscape. And along the way, the community evolved into one that put health and fitness front and center.

Planned communities are nothing new, but Lake Nona isn’t some Levittown, after all. On

the other hand, a planned community that blends health services, science and technology, with a lifestyle that reinvents how people live their daily lives, definitely is.

A Colorado native, Turner has lived all over the country, but moved to Lake Nona in 2012 where she settled with her three kids.

“My career brought me to the Orlando area from out of state,” she says. “I just happened to find a home I liked in Lake Nona. I moved, not even knowing that this awesome community was being built. Turns out, I hit the jackpot!”

Turner is a good example of a person who rep-resents a community where the residents live to live outdoors. As a health advisor and certi-fied personal trainer for Endurance Wellness and Weight Loss Center, she and her business partner, Dr. Jennifer Waddy, are attempting to “bridge the gap” between medicine and fitness for Lake Nona residents.

If anything represents Lake Nona, it’s a lifestyle of health and fitness, and it is (rightly) celebrat-ed for its commitment to health and education. Being home to Medical City—the 640-acre

medical campus where doctors and educators provide top-notch health care to the commu-nity in its own backyard—doesn’t hurt, either.

Neither does drawing powerful players from the health industry. Recently, the community hosted the Lake Nona Impact Forum, a health panel that included three U.S. attorneys gener-al, CNN’s Dr. Sanjay Gupta and author Deepak Chopra. And while he was there, Chopra led a free guided meditation in the park. Plans are also in place for Chopra to partner with the community to develop a health tracking app for your smartphone, which will help you stay fit while allowing developers to correlate best practices for fitness, exercise and diet in the area.

Medical City, and its commitment to weaving the community into its mission of health and self-care, has also helped make this small (but growing) tight-knit community a diverse one as residents have settled here from all over the globe.

But Lake Nona’s secret weapon is how it has infused an active lifestyle into its overall design.

Lake Nona is very walkable, but it also has a bike-share program as well as 44 miles of trails to walk and jog on. In the fall, 1,000 people show up to participate in the 5k and 10k RUN NONA street race, and in the spring, another 1,000 people turn up to cycle in the Tour de Cure, which raises funds for the American Diabetes Association. And every Saturday morning, there are free yoga-in-the-park classes. In other words, there is something for you to do on any given day. In 2016 alone, Lake Nona put on more than 500 events overall, including movies in the park, live music and outdoor food market featuring local vendors.

Today, Lake Nona occupies 17 square miles (or more than 10,000 acres) and has a population of about 12,000 people who live in rentals, con-dos, warehouse flats, townhouses and single-family homes in the community’s 10 different neighborhoods. And it’s growing. At present, another 2,000 homes are currently projected.

residents live to live

outdoors It’s easy to enjoy the great outdoors in Lake Nona.

22 CENTRAL FLORIDA MONTHLY

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RATES PACKAGES 6x 12x

EIGHTH 3.8” x 2.4” $240 $185

QUARTER 3.8” x 4.9” $563 $358

HALF 7.7” x 4.9” $934 $599

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ARTWORK REQUIREMENTS: All advertisements must be submitted to the size and file specifications on or before the monthly materials deadline noted in the editorial calendar. Any adjustments required to press-ready ads will be an additional cost.

FILES ACCEPTED: All files must be submitted as .pdf, .eps, .tif or .jpg at high resolution (300 dpi or higher). Files must be in CMYK, with fonts outlined and all links embedded. We cannot accept low resolution files or Word documents.

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407.259.2363 • [email protected]

EDITORIAL FOCUSLake NonaIssue Close 3/10 • Materials Due 3/15

EDITORIAL FOCUSMoss Park RidgeMoss Park ReserveMoss Park WayLake Nona areaIssue Close 4/10 • Materials Due 4/14

EDITORIAL FOCUSConwayBelle IsleIssue Close 5/8 • Materials Due 5/10

EDITORIAL FOCUSRandal ParkLake Nona areaIssue Close 6/6 • Materials Due 6/8

EDITORIAL FOCUSHarmonySt. Cloud/KissimmeeIssue Close 7/3 • Materials Due 7/6

EDITORIAL FOCUSStorey ParkLake Nona areaIssue Close 8/4 • Materials Due 8/7

EDITORIAL FOCUSLee VistaAirport AreaIssue Close 9/4 • Materials Due 9/6

EDITORIAL FOCUSEast ParkLake Nona areaIssue Close 10/3 • Materials Due 10/5

EDITORIAL FOCUSNorth PointeKissimmeeIssue Close 11/4 • Materials Due 11/6

EDITORIAL FOCUSEagle CreekLake Nona areaIssue Close 12/2 • Materials Due 12/4

EDITORIAL FOCUSEast Lake CoveEast Lake ReserveSt. CloudIssue Close 1/5 • Materials Due 1/8

EDITORIAL FOCUSNorth Shore Country ClubLake Nona areaIssue Close 2/2 • Materials Due 2/5

“CFM turned the basic business necessity of advertising into a valuable partnership; filling the gap where other publications leave you hanging: giving insight, providing strategic tools and fueling ‘real person’ support to my company’s growth—not just telling me what I want to hear. Resulting in immediate client growth and working smarter, not harder” Elvis Shena, Paint Buddy