CfLI Strategic Marketing Summary
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+ CfLI Marketing Team 2010-11 Overview Emma Goldstein Marketing Team Intern: Strategic Vision May 4, 2011
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Summary and analysis of 2010-11 marketing team\'s efforts and progress at the University of Wisconsin Center for Leadership and Involvement.
Transcript of CfLI Strategic Marketing Summary
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CfLI Marketing Team 2010-11 OverviewEmma GoldsteinMarketing Team Intern: Strategic VisionMay 4, 2011
+Outline
1. Objective
2. Situational Analysis
3. Strategic Marketing Analysis & Recommendations
4. Evaluation
5. Key Takeaways
+Objective
Summarize and evaluate marketing team progress
Situational Analysis
Strengths: Idea generation, creativity and determination
Weaknesses: Implementation and communication
+Strategic Marketing Analysis
1. Social Media Engagement
2. Promotions
3. Branding
+Social Media Engagement
Facebook: 1/18/2011—5/2/2011
+Social Media Engagement
Facebook: 1/18/2011—5/2/2011
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+Social Media Engagement
+Promotions
“Got Involvement?” campaign
Get Involved video
In-class visits
+Branding
Pens, notepads, apparel
Media Kit
Business cards
Updated banners
+Evaluation
Google Analytics
Surveys
+Key Takeaways
1. Structure
2. Evaluation
3. Continuation
