CFA EMIRATES SOCIETY

University Outreach Strategy

May 2018

KEY OBJECTIVES

2

Become a long-term

partner in young

investment

professionals’ career

development

Build strong

relationships with

universities,

faculty and

students

Advocate the

CFA core

values:

knowledge,

professionalism

and integrity

Improve awareness

of the CFA Program,

Institute and Society

Emirates

1 2

43

Faculty

KEY STAKEHOLDERS

3

Universities

• Student Associations

in UAE business

schools

• Participants in CFA

Research Challenge

and other CFA

students initiatives

• Students who are

CFA Level 1

candidates

• Wider student

community

Students

• UAE business schools

─ CFA Institute University Affiliate Program

─ CFA Institute Investment Foundations Academic Partners

─ Other Relationship Universities who participated in CFA Research Challenge and other initiatives

─ New universities to establish relationships with

• Faculty in UAE

business schools

• Participants in CFA

case writing

STRATEGY

• Solidify the relationship with the strong base of partners (universities, faculty

and students) who participated / currently participating in certain initiatives

• Broaden the dialogue with these partners and engage them more actively

across the full CFA Society Emirates range of initiatives

• Establish relationships with new partners through inviting them to participate in

the various Society initiatives and demonstrating the value proposition

• Adopt a win-win strategy where the partners benefit from the Society initiatives

and the Society accesses the universities programs and infrastructure

4

KEY INITIATIVES

5

WorkshopsChallengesPartnerships & Co-

Partnerships

Research Challenge

Ethics Challenge

Case Writing /

Competitions

University Affiliation

Program

Investment

Foundations Program*

Career Fairs and

Schools Open Days

Ethics**

Career Preparation /

Mentorship / Soft Skills

General Financial

Literary

Entrepreneurship

Centers

Valuation / Financial

Modelling

Other Ad-hoc

Competitions

*INVESTMENT FOUNDATIONS ACADEMIC PARTNERUAE is in top 10

1. Acceptance into the CFA Institute Investment Foundations Academic Program allows academic institutions to demonstrate both internally and among their peers that they are committed to promoting investment industry knowledge and education.

2. Affiliated institutions can promote their participation in the Investment Foundations Academic Program on their website and in brochures, advertisements, and any other print or electronic materials promoting the participating course(s) as follows:

“[Course name] has been accepted into the CFA Institute Investment Foundations Academic Program. This status is granted to institutions with one or more courses that incorporate at least 70% of the Investment Foundations Program curriculum’s Learning Outcome Statements and the CFA ethics, which provide students with a clear understanding of the financial services industry, ethics, and roles and responsibilities. This program also positions students well to sit for the Investment Foundations Program exam.”

Some suggested course names are as follows:

➢ Fundamentals of Investments

➢ Investments for non-investment professionals

➢ Foundations in investing

➢ Fundamentals in financial markets

➢ Foundations in finance market operations

➢ Beginning Investments

➢ Finance for non-business majors

➢ Principles of finance

6

*INVESTMENT FOUNDATIONS ACADEMIC PARTNER

➢7 Modules, 20 Chapters, 163

LOS

➢No math!

➢Two-hour, 120 multiple-choice

question examination taken at

one of the global network of

centers managed by Pearson

VUE.

7

Module Topic Weight LOS

Module 1 Industry overview

5% 7

Chapter 1

The Investment Industry: A Top-Down

View

Module 2 Ethics and regulation

10% 14Chapter 2 Ethics and Investment Professionalism

Chapter 3 Regulation

Module 3 Inputs and tools

20% 50

Chapter 4 Microeconomics

Chapter 5 Macroeconomics

Chapter 6 Economics of International Trade

Chapter 7 Financial Statements

Chapter 8 Quantitative Concepts

Module 4 Investment instruments

20% 29

Chapter 9 Debt Securities

Chapter 10 Equity Securities

Chapter 11 Derivatives

Chapter 12 Alternative Investments

Module 5 Industry structure

20% 27Chapter 13 Structure of the Investment Industry

Chapter 14 Investment Vehicles

Chapter 15 The Functioning of Financial Markets

Module 6 Serving client needs

5% 12Chapter 16 Investors and Their Needs

Chapter 17 Investment Management

Module 7 Industry controls

20% 24Chapter 18 Risk Management

Chapter 19 Performance Evaluation

Chapter 20 Investment Industry Documentation

Total 100% 163

*INVESTMENT FOUNDATIONS ACADEMIC PARTNER

SAMPLE QUESTIONS:

8

a) Liquidity

b) Competitive markets

c) Risk transfer

a) Clients

b) Employers

c) Co-workers

a) Ensure the new rules are

favorable to those likely to be

affected

b) Educate consumers and service

providers on the new rules

c) Improve the final rules by

undertaking a cost-benefit

analysis

According to fundamental ethical

and professional principles

applicable to the investment

industry, which group should have

its interests ranked first?

The feature of a well-functioning

investment industry that gives

investors the ability to quickly buy

and sell a significant amount of an

investment without having a

material impact on the price

is described as:

Regulators often seek public

consultation prior to the

implementation of new regulations

in order to:

*INVESTMENT FOUNDATIONS ACADEMIC PARTNER

SAMPLE ANSWERS:

9

a) Liquidity

b) Competitive markets

c) Risk transfer

a) Clients

b) Employers

c) Co-workers

a) Ensure the new rules are

favorable to those likely to be

affected

b) Educate consumers and service

providers on the new rules

c) Improve the final rules by

undertaking a cost-benefit

analysis

According to fundamental ethical

and professional principles

applicable to the investment

industry, which group should have

its interests ranked first?

The feature of a well-functioning

investment industry that gives

investors the ability to quickly buy

and sell a significant amount of an

investment without having a

material impact on the price

is described as:

Regulators often seek public

consultation prior to the

implementation of new regulations

in order to:

**ETHICS WORKSHOP• 1 hour interactive workshop for students and faculty delivered by CFA Institute

approved Ethics Trainer

• Goal: to inform people that many unethical actions stem not from conscious

decisions to act unethically, but from situational factors that can cause ethical

considerations to “fade” in to the background.

• CFA Institute approved Ethics Trainers:

• Dr. Michael McMillan, Ph.D., CPA, CFA, Director, Ethics Education, CFA Institute

• Ted Stephenson, CFA, CPA, CMA, CFP, MBA, Executive Director, CFA Society Emirates

• Steve Wallace, MCSI, CAIA, Director, Institutional Partnerships – EMEA, CFA Institute

10University of Sharjah 5 March 2018

LEADERSHIP COMMITTEE

• Ted Stephenson, CFA, Executive

Director, CFA Society Emirates

• Mohit Malhotra, CFA, Director,

Kaplan Genesis (not in pic)

• Youssef Salem, CFA, Vice

President, Moelis & Company

• Viktorija Aksionova, CFA, Abu

Dhabi Investment Authority

• Muhammad Bawa, CFA, AVP,

Investbridge Capital Limited

11

ORGANIZATION STRUCTURE

12

Workstream FocusTeam Leads Geographic Focus

Ted Stephenson

Mohit MalhotraCommittee Co-Chairs

Youssef Salem

Viktorija Aksionova

Muhammad Bawa

Dubai

Abu Dhabi

Sharjah

Challenges

Partnership

Workshops

TIMELINE

13

Jun-

18

Sep-

18

Dec-

18

Jun-

19Mar-

19

Research

Challenge

Ethics

Challenge

Other

Initiatives

Preparation Kickoff Ongoing Closing

Preparation Kickoff Ongoing Closing

Preparation Kickoff Ongoing (recurring events all year long)

Preparation

for 2019/20

KEY PERFORMANCE INDICATORS

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KPI Target

Number of partners (universities,

faculty, student associations, students

etc.)

At least 10 universities, 20 faculty and

100 students participate in the various

initiatives

Number of initiatives (challenges,

workshops, events etc.)

At least 2 full challenges and 10

workshops in 2018/19

Level of active engagement of partners At least 50% of partners engaged in

more than 1 initiative

Level of participation and involvement

in the initiatives

At least 50% of partners follow through

to the conclusion of the initiative (e.g.

reach the presentations stage in

research challenge)

Feedback from the partners and other

participants in the initiatives

Average post-initiative survey score of

at least 7 out of 10