Cew brd dvp
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Christopher Woodward BRAND Development
description
Transcript of Cew brd dvp
Christopher WoodwardBRAND Development
national brands
2000
2001 - 2011
2012 - 2013
Progressive marketing experience acrossmercurial, dynamic industries and companies
2013 -
Promoted multiple national brands
national brandsGoal has always been the same—create value for consumer and company
Value delivered: Based on experience and expertise such as…Starting with…
Communications
Product
Retail
Digital
Strategy
such as…Starting with…
Meyer Corporation | Communications Director | 2001 - 2011
Sales of Circulon gourmet cookware—a $70 million brand—had fallen flat
Challenge Action Result| |Strategy
Through consumer insights, repositioned brand and built new narrative
Meyer Corporation | Communications Director | 2001 - 2011
Challenge Action Result| |Strategy
New positioning resonated with Circulon consumers, resulting in a 14% sales lift
Challenge Action Result| |
Meyer Corporation | Communications Director | 2001 - 2011
Strategy
Meyer Corporation | Communications Director | 2001 - 2011
Increased unaided brand awareness by generating210 million annual advertising impressions across TV, Print and Digital
Communications
http://bit.ly/1fSerQV
Meyer Corporation | Communications Director | 2001 - 2011
Advanced consumer and influencer awareness bycreating 100 million annual PR impressions
Communications
Meyer Corporation | Communications Director | 2001 - 2011
Built digital platforms such as upgrading five sites with a 15% margin lift and producing a #1 Lifestyle iOS app
Digital
http://bit.ly/1i9JFCb
SMS/MMS On Device
Mailer
T-Mobile | Segment Marketing Manager | 2012 - 2013
Generated 5 million impressions, increasing acquisition and reducing churn for the Mobile Internet business
Digital
Meyer Corporation | Communications Director | 2001 - 2011
Retail
Increased consumer sales and engagement by developing interactive monitors at Macy’s
Oversaw all aspects of producing a $1 million trade show booth with a 5,200’ layout
Retail
Meyer Corporation | Communications Director | 2001 - 2011
Overcame operational delays in delivering a $5 million Harry Potter® toy/candy product line
Product
Hasbro Corporation | Senior Brand Manager | 2000
national brandsTrained and mentored five direct reports all of whom achieved the Employee of the Month award
Leadership
Associate Manager
Meyer Corporation | Communications Director | 2001 - 2011
national brandsI have many more examples on how I contributed to company and brand
But let’s talk about what I can do for you.
Christopher Woodward
Kirkland, WA
707.694.0973
Linkedin.com/in/cwoodwardmarketing/
