CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

160
PROPRIETARY & CONFIDENTIAL Presented by: CES 2013: The Year of the Connected Brand (‘Berky’s cut’ edition) David "Berky" Berkowitz VP Emerging Media 360i - @360i [email protected] @dberkowitz www.about.me/dberkowitz

description

What were the trends from the Consumer Electronics Show that mattered most for marketers in 2013? This looks at the new living room, connected devices, smart TVs, the connected home, wearable technology, 3D printing, gesture tracking, voice inputs, and much more. Plus, check out the new CES Marketer Matrix.

Transcript of CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

Page 1: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL

Presented by:

CES 2013: The Year of the Connected Brand(‘Berky’s cut’ edition)

David "Berky" BerkowitzVP Emerging Media360i - @[email protected]@dberkowitzwww.about.me/dberkowitz

Page 2: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL2

Your guide to CESIn January 2013, I returned to Las Vegas for my sixth straight Consumer Electronics Show (CES), elbowing my way through the miles of exhibit space packed with 150,000 attendees. I have a particular focus on what matters for marketers, so you won’t see every last 3D TV here.

You can find photo credits (to images that are not my own), annotations, and other references in the notes to most slides.

Many more of my photos are on Flickr with Creative Commons attribution: http://www.flickr.com/photos/davidberkowitz/sets/72157632520076131/

A few of the GIFs are available at Cinemagr.am: http://cinemagr.am/web/user/3396

Thanks for joining the ride. Reach out any time if I can provide more color.

- David Berkowitz, www.about.me/dberkowitz

Page 3: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

Covering the Coverage

Page 4: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL4

CES in <140 characters

Page 5: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL5

Year of the startup?

Page 6: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL6

Why this CES mattered

"It was, in short, the BEST.CES.EVER.

"It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light."

- TechCrunch

Page 7: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL7

5 Predicted Trends in Ad Age

Page 8: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL8

Scoring the 5 Trends in Ad Age

The Prediction The Result

Page 9: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL9

Walt Mossberg’s 2013 Forecast

Tablets trump PCs

Hardware & software integrate Apple TV leads

smart TV era

Cheaper smartphones &

plans

Cheaper smartphones &

plans

Costlier, better music players

Higher tech for fitness & health

monitorsInternet-

controlled everything

Page 10: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL10

Scoring Mossberg: What matters for marketers

Tablets trump PCs

Hardware & software integrate Apple TV leads

smart TV era

Cheaper smartphones &

plans

Cheaper smartphones &

plans

Costlier, better music players

Higher tech for fitness & health

monitorsInternet-

controlled everything

Page 11: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL11

Fast Company’s CES Fourbox

Page 12: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL12

Oh bloody hell… Phablets?

Page 13: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL13

Lazerow knows best

Page 14: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

The research

Page 15: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL15

Things change fast:netbooks gone, and forgotten

Netbooks

2007-2012

Page 16: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL16

Desktops almost as dead as netbooks

Page 17: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL17

Salesforce monitored trends live

Page 18: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL18

>1.2 million social conversations about CES

Page 19: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL19

Pay TV is shrinking

Note the misleading Y-axis: it’s

shrinking, but not that fast

Page 20: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL20

People like their TVs connected, and sometimes smart

Page 21: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL21

The West Coast loves CES

Page 22: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL22

People chat about screens of all sizes

Page 23: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL23

Big screens are better

Page 24: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL24

Bendy screens capture the buzz

Page 25: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL25

NY, CA men are top tweeters

Page 26: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL26

TV still the hot topic of tweets

Page 27: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL27

More proof: CES is raining men (Hallelujah) – older men

Page 28: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL28

Most talked about products don’t matter

Page 29: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL29

Samsung tops brand mentions

Page 30: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

The Marketer Matrix

Page 31: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL31

Page 32: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL32

The CES Marketer Matrix

Page 33: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL33

The CES Marketer Matrix

Hulk

Hawkeye

Iron Man

Capt. America

Page 34: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL34

The CES Marketer Matrix

Page 35: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

An inside look at CES

Page 36: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL36

Speaking

Page 37: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL37

More screens need more power

Page 38: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL38

The food…The food…

Page 39: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL39

Great marketing is everywhere

Page 40: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL40

Big TASC ahead

Page 41: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL41

Joining the paparazzi

Page 42: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL42

Reporting live from CES(well, close enough)

Page 43: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL43

Page 44: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL44

Joining the mobile mafia

Page 45: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL45

Startups pitched angels at Launchfest

Page 46: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL46

Lots of late nights (VIP or bust)

Page 47: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL47

“Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.”Coca-Cola CMO Joe Tripodi on what brands think of agencies, at CES 2013 Brand Matters keynote

Page 48: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL48

Strangest product at CES: brainwave-controlled cat ears

Page 49: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL49

Worst company name

Page 50: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL50

A memorable Qualcomm keynote…

Page 51: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL51

Celebs gone wild

Page 52: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL52

3 words seen often at CES 2013 not seen before

Page 53: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL53

People come from all over the world

Page 54: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL54

Page 55: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

Brand of the Year

Page 56: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL56

The 5th Horseman

Page 57: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL57

The key to Samsung’s success

“…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.”

- Slate

Page 58: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL58

Samsung’s ad network a work in progress but gaining reach

Page 59: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL59

Samsung AdHub finds its corner

Page 60: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL60

Samsung devices connect with each other

Page 61: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL61

Voice activation uses NLP. Sponsored listings coming?

Page 62: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL62

Cameras add 4G for constant connectivity

Page 63: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL63

Cameras connect directly with social apps

Page 64: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL64

Samsung reimagines store windows

Page 65: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL65

AutoShare becoming de rigeur

Page 66: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL

The big trendsfrom CES 2013

Page 67: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

Every screen can be the first screen

Page 68: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL68

Screens come in all sizes

Page 69: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL69

What’s a tablet anyway?

Page 70: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL70

Okay, I get it – it’s a tablet and a laptop

Page 71: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL71

Displair makes screens appear out of thin air

Page 72: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL72

USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.

Page 73: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

The connected home

Page 74: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL74

Pre-CES 2013: “Internet of things”

Page 75: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL75

Internet-enabled sensors: new outlet for the passive aggressive

Page 76: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL76

Okay, these alerts can be a bit much

Page 77: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL77

Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.”- David Berkowitz, Advertising Age

Page 78: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL78

Lowe’s Iris is a hub for connected devices

Page 79: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL79

Perhaps HAPIfork will help you eat better

Page 80: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL80

Colbert on HAPIfork

“What is the point of consumer technology that stops you from consuming?”

- Stephen Colbert

Page 81: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL81

The new remote control

Page 82: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL82

Even the light bulb is reinvented

Page 83: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL83

Samsung’s smart fridge runs Evernote

Page 84: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL84

No more dumb appliances!

Page 85: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL85

LG appliances upgrade hardware and software

Page 86: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL86

Nest continuing to turn up the heat

Page 87: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL87

AT&T envisions a Digital Life

Page 88: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL88

Bluetooth stickers add sensors everywhere

Page 89: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL89

NFC devices such as LG Pocket Photo create more connections

Page 90: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

Living room reborn

Page 91: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL91

The future of TV? Meh

Page 92: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL92

Yay, more big TV sets

Page 93: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL93

3D still around, but less a focus

Page 94: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL94

And now, umm, transparent 3D?

Page 95: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL95

TV focus shifts to software: Zeebox partners with Gracenote

Page 96: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL96

Gracenote empowers TV sets to target better ads

Page 97: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL97

TVs add facial recognition to personalize recommendations

"Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“

- Rob Enderle, Enderle Group, in Business Insider

Page 98: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL98

Panasonic TVs use facial recognition for personalization

Page 99: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL99

Time Warner Cable comes to Roku (but you still need cable)

Page 100: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL100

TVF makes more TVs smarter

Page 101: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL101

Dongles abound to add connectivity to TVs

Page 102: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL102

Don’t put mobile in the corner

"If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into people's lives."

- David Berkowitz in Ad Age

Page 103: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL103

What CES really looked like

TV

PC

Smart-phone

Page 104: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL104

Technologies connect portable screens to TV screens

Page 105: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL105

Dish ruffles feathers with ad hopping and slingboxing

Page 106: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL106

Gadgets connect screens with each other

Page 107: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL107

Telibrahma’s Point adds AR to TV screens

Page 108: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

Bespoke Bytes

Page 109: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL109

Pebble shows off its $10MM crowdfunded watch

Page 110: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL110

Lots of tech to watch with touch screens & voice control

Page 111: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL111

Wearable health monitors keep forging forward

Page 112: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL112

Vuzix seeks to one-up Google Glass

Page 113: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL113

No sign of the Volt buckle

Page 114: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL114

Trying on virtual clothing’s in vogue

Page 115: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL115

Styku uses 4 Kinects to reinvent the fitting room

Page 116: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL116

Xsens demos wearable 3D body motion tracking

Page 117: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

New inputs

Page 118: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL118

Asus taps Leap Motion to power gesture-controlled PCs

Page 119: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL119

Mauz adds gesture input for laptops via smartphones

Page 120: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL120

Facial recognition determines ad reactions

Page 121: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL121

Orange + Movea = Gesture controlled set top box

Page 122: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL122

Intel puts your body into the virtual experience

Page 123: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL123

Tobii Gaze: look out for PCs controlled by your eyes

Page 124: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL124

Haier lets you control TVs with your eyes

Page 125: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL125

Sensors scan your brain

Page 126: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL126

Advertising needs new inputs too. Enter Moonrider’s Art Jam

Page 127: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL127

Cube26 lets you shush your TV

Page 128: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL128

Don’t forget Xbox: Kinect shows red card when you curse at refs

Page 129: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

In transit

Page 130: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL130

“Why is the car not an app?”Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynote

Page 131: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL131

Toyota, Audi preview self-driving cars (taking on Google)

Page 132: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL132

BMW-backed MyCityWay surfaces local recommendations

Page 133: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL133

Qualcomm Gimbel engine adds context to location apps

Page 134: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL134

Fords as Glympse to share location

Page 135: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL135

Ford turns cars into platforms

Page 136: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL136

Ford turns cars into platforms

Page 137: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL137

ODB enables an API

Page 138: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL138

Samsung also becomes modular with Evolution Kit

Page 139: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

Fun & Games

Page 140: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL140

Reality can still be virtual and not just augmented

Page 141: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL141

Nvidia’s previews new Android gaming device

Page 142: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL142

You know, for kids: Fisher-Price embeds screens in toys

Page 143: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL143

Cubelets add sensors to these robotic building blocks

Page 144: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL144

Skylanders collectibles interact with PCs and game consoles

Page 145: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL145

Everyone’s doing demos of Fruit Ninja

Page 146: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL146

Gamestick: big screen gaming in your pocket

Page 147: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL147

Microsoft ‘Holodeck’ tech to expand games beyond TV set

Page 148: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL148

Smart Glass, BlueStacks signs of new era of interoperability

Page 149: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

All hail our robot overlords

Page 150: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL150

3D Printing pervasive

Page 151: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL151

LG vacuums dance even better than Bradley Cooper

Page 152: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL152

Cooper can still outdance Shimi

Page 153: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL153

iRobot cleans your gutters

Page 154: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL154

Build your own robots with the next gen of LEGO Mindstorms

Page 155: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL155

Careful: you may step on robots trying to snapchat you

Page 156: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

Wrapping up

Page 157: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL157

2 apps that saved me at CESCardmunch: Scan business cards, add to address book

and LinkedIn with 1 tapwww.cardmunch.com

Pocket: Save articles to read later via browser,

mobile, emailwww.getpocket.com

Page 158: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL158

Other companies of interest

◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc

◦ Bluestacks: Run Android apps on Windows or Mac

◦ Cube26: tech products to enable devices to better recognize and interact with users

◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature

◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host

◦ Mindmeld by Expect Labs: Contextual intelligence for video chat

◦ ooVoo: now watch videos together with 10 people

◦ Stremor: TLDR bBrowser extension that summarizes content

◦ Trackdot: Sensors to help you track your luggage

◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkout

Page 159: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL159

Bonus: The Best CES Coverage◦ VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here

◦ Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer

◦ NY Times: Smartphones Become Life's Remote Control - 

◦ TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to make it big

◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES

◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads

◦ TechCrunch: Why Samsung is the 5th Horseman of Tech

◦ The Verge: Awards for the Best of CES

◦ Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian Schafer and I seemed to have the same idea (it's hardly the first or last time for that).

◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them already and others are on my wish list.

Page 160: CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap

PROPRIETARY & CONFIDENTIAL160

Thanks! Keep in touch

David Berkowitz

VP Emerging Media, 360i

[email protected]

◦blog.360i.com / @360i

◦MarketersStudio.com / @dberkowitz

◦www.about.me/dberkowitz