CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap
-
Upload
david-berkowitz -
Category
Technology
-
view
103 -
download
0
description
Transcript of CES 2013: The Year of the Connected Brand - Consumer Electronics Show Recap
PROPRIETARY & CONFIDENTIAL
Presented by:
CES 2013: The Year of the Connected Brand(‘Berky’s cut’ edition)
David "Berky" BerkowitzVP Emerging Media360i - @[email protected]@dberkowitzwww.about.me/dberkowitz
PROPRIETARY & CONFIDENTIAL2
Your guide to CESIn January 2013, I returned to Las Vegas for my sixth straight Consumer Electronics Show (CES), elbowing my way through the miles of exhibit space packed with 150,000 attendees. I have a particular focus on what matters for marketers, so you won’t see every last 3D TV here.
You can find photo credits (to images that are not my own), annotations, and other references in the notes to most slides.
Many more of my photos are on Flickr with Creative Commons attribution: http://www.flickr.com/photos/davidberkowitz/sets/72157632520076131/
A few of the GIFs are available at Cinemagr.am: http://cinemagr.am/web/user/3396
Thanks for joining the ride. Reach out any time if I can provide more color.
- David Berkowitz, www.about.me/dberkowitz
Covering the Coverage
PROPRIETARY & CONFIDENTIAL4
CES in <140 characters
PROPRIETARY & CONFIDENTIAL5
Year of the startup?
PROPRIETARY & CONFIDENTIAL6
Why this CES mattered
"It was, in short, the BEST.CES.EVER.
"It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light."
- TechCrunch
PROPRIETARY & CONFIDENTIAL7
5 Predicted Trends in Ad Age
PROPRIETARY & CONFIDENTIAL8
Scoring the 5 Trends in Ad Age
The Prediction The Result
PROPRIETARY & CONFIDENTIAL9
Walt Mossberg’s 2013 Forecast
Tablets trump PCs
Hardware & software integrate Apple TV leads
smart TV era
Cheaper smartphones &
plans
Cheaper smartphones &
plans
Costlier, better music players
Higher tech for fitness & health
monitorsInternet-
controlled everything
PROPRIETARY & CONFIDENTIAL10
Scoring Mossberg: What matters for marketers
Tablets trump PCs
Hardware & software integrate Apple TV leads
smart TV era
Cheaper smartphones &
plans
Cheaper smartphones &
plans
Costlier, better music players
Higher tech for fitness & health
monitorsInternet-
controlled everything
PROPRIETARY & CONFIDENTIAL11
Fast Company’s CES Fourbox
PROPRIETARY & CONFIDENTIAL12
Oh bloody hell… Phablets?
PROPRIETARY & CONFIDENTIAL13
Lazerow knows best
The research
PROPRIETARY & CONFIDENTIAL15
Things change fast:netbooks gone, and forgotten
Netbooks
2007-2012
PROPRIETARY & CONFIDENTIAL16
Desktops almost as dead as netbooks
PROPRIETARY & CONFIDENTIAL17
Salesforce monitored trends live
PROPRIETARY & CONFIDENTIAL18
>1.2 million social conversations about CES
PROPRIETARY & CONFIDENTIAL19
Pay TV is shrinking
Note the misleading Y-axis: it’s
shrinking, but not that fast
PROPRIETARY & CONFIDENTIAL20
People like their TVs connected, and sometimes smart
PROPRIETARY & CONFIDENTIAL21
The West Coast loves CES
PROPRIETARY & CONFIDENTIAL22
People chat about screens of all sizes
PROPRIETARY & CONFIDENTIAL23
Big screens are better
PROPRIETARY & CONFIDENTIAL24
Bendy screens capture the buzz
PROPRIETARY & CONFIDENTIAL25
NY, CA men are top tweeters
PROPRIETARY & CONFIDENTIAL26
TV still the hot topic of tweets
PROPRIETARY & CONFIDENTIAL27
More proof: CES is raining men (Hallelujah) – older men
PROPRIETARY & CONFIDENTIAL28
Most talked about products don’t matter
PROPRIETARY & CONFIDENTIAL29
Samsung tops brand mentions
The Marketer Matrix
PROPRIETARY & CONFIDENTIAL31
PROPRIETARY & CONFIDENTIAL32
The CES Marketer Matrix
PROPRIETARY & CONFIDENTIAL33
The CES Marketer Matrix
Hulk
Hawkeye
Iron Man
Capt. America
PROPRIETARY & CONFIDENTIAL34
The CES Marketer Matrix
An inside look at CES
PROPRIETARY & CONFIDENTIAL36
Speaking
PROPRIETARY & CONFIDENTIAL37
More screens need more power
PROPRIETARY & CONFIDENTIAL38
The food…The food…
PROPRIETARY & CONFIDENTIAL39
Great marketing is everywhere
PROPRIETARY & CONFIDENTIAL40
Big TASC ahead
PROPRIETARY & CONFIDENTIAL41
Joining the paparazzi
PROPRIETARY & CONFIDENTIAL42
Reporting live from CES(well, close enough)
PROPRIETARY & CONFIDENTIAL43
PROPRIETARY & CONFIDENTIAL44
Joining the mobile mafia
PROPRIETARY & CONFIDENTIAL45
Startups pitched angels at Launchfest
PROPRIETARY & CONFIDENTIAL46
Lots of late nights (VIP or bust)
PROPRIETARY & CONFIDENTIAL47
“Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.”Coca-Cola CMO Joe Tripodi on what brands think of agencies, at CES 2013 Brand Matters keynote
PROPRIETARY & CONFIDENTIAL48
Strangest product at CES: brainwave-controlled cat ears
PROPRIETARY & CONFIDENTIAL49
Worst company name
PROPRIETARY & CONFIDENTIAL50
A memorable Qualcomm keynote…
PROPRIETARY & CONFIDENTIAL51
Celebs gone wild
PROPRIETARY & CONFIDENTIAL52
3 words seen often at CES 2013 not seen before
PROPRIETARY & CONFIDENTIAL53
People come from all over the world
PROPRIETARY & CONFIDENTIAL54
Brand of the Year
PROPRIETARY & CONFIDENTIAL56
The 5th Horseman
PROPRIETARY & CONFIDENTIAL57
The key to Samsung’s success
“…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.”
- Slate
PROPRIETARY & CONFIDENTIAL58
Samsung’s ad network a work in progress but gaining reach
PROPRIETARY & CONFIDENTIAL59
Samsung AdHub finds its corner
PROPRIETARY & CONFIDENTIAL60
Samsung devices connect with each other
PROPRIETARY & CONFIDENTIAL61
Voice activation uses NLP. Sponsored listings coming?
PROPRIETARY & CONFIDENTIAL62
Cameras add 4G for constant connectivity
PROPRIETARY & CONFIDENTIAL63
Cameras connect directly with social apps
PROPRIETARY & CONFIDENTIAL64
Samsung reimagines store windows
PROPRIETARY & CONFIDENTIAL65
AutoShare becoming de rigeur
PROPRIETARY & CONFIDENTIAL
The big trendsfrom CES 2013
Every screen can be the first screen
PROPRIETARY & CONFIDENTIAL68
Screens come in all sizes
PROPRIETARY & CONFIDENTIAL69
What’s a tablet anyway?
PROPRIETARY & CONFIDENTIAL70
Okay, I get it – it’s a tablet and a laptop
PROPRIETARY & CONFIDENTIAL71
Displair makes screens appear out of thin air
PROPRIETARY & CONFIDENTIAL72
USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.
The connected home
PROPRIETARY & CONFIDENTIAL74
Pre-CES 2013: “Internet of things”
PROPRIETARY & CONFIDENTIAL75
Internet-enabled sensors: new outlet for the passive aggressive
PROPRIETARY & CONFIDENTIAL76
Okay, these alerts can be a bit much
PROPRIETARY & CONFIDENTIAL77
Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.”- David Berkowitz, Advertising Age
PROPRIETARY & CONFIDENTIAL78
Lowe’s Iris is a hub for connected devices
PROPRIETARY & CONFIDENTIAL79
Perhaps HAPIfork will help you eat better
PROPRIETARY & CONFIDENTIAL80
Colbert on HAPIfork
“What is the point of consumer technology that stops you from consuming?”
- Stephen Colbert
PROPRIETARY & CONFIDENTIAL81
The new remote control
PROPRIETARY & CONFIDENTIAL82
Even the light bulb is reinvented
PROPRIETARY & CONFIDENTIAL83
Samsung’s smart fridge runs Evernote
PROPRIETARY & CONFIDENTIAL84
No more dumb appliances!
PROPRIETARY & CONFIDENTIAL85
LG appliances upgrade hardware and software
PROPRIETARY & CONFIDENTIAL86
Nest continuing to turn up the heat
PROPRIETARY & CONFIDENTIAL87
AT&T envisions a Digital Life
PROPRIETARY & CONFIDENTIAL88
Bluetooth stickers add sensors everywhere
PROPRIETARY & CONFIDENTIAL89
NFC devices such as LG Pocket Photo create more connections
Living room reborn
PROPRIETARY & CONFIDENTIAL91
The future of TV? Meh
PROPRIETARY & CONFIDENTIAL92
Yay, more big TV sets
PROPRIETARY & CONFIDENTIAL93
3D still around, but less a focus
PROPRIETARY & CONFIDENTIAL94
And now, umm, transparent 3D?
PROPRIETARY & CONFIDENTIAL95
TV focus shifts to software: Zeebox partners with Gracenote
PROPRIETARY & CONFIDENTIAL96
Gracenote empowers TV sets to target better ads
PROPRIETARY & CONFIDENTIAL97
TVs add facial recognition to personalize recommendations
"Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“
- Rob Enderle, Enderle Group, in Business Insider
◦
PROPRIETARY & CONFIDENTIAL98
Panasonic TVs use facial recognition for personalization
PROPRIETARY & CONFIDENTIAL99
Time Warner Cable comes to Roku (but you still need cable)
PROPRIETARY & CONFIDENTIAL100
TVF makes more TVs smarter
PROPRIETARY & CONFIDENTIAL101
Dongles abound to add connectivity to TVs
PROPRIETARY & CONFIDENTIAL102
Don’t put mobile in the corner
"If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into people's lives."
- David Berkowitz in Ad Age
PROPRIETARY & CONFIDENTIAL103
What CES really looked like
TV
PC
Smart-phone
PROPRIETARY & CONFIDENTIAL104
Technologies connect portable screens to TV screens
PROPRIETARY & CONFIDENTIAL105
Dish ruffles feathers with ad hopping and slingboxing
PROPRIETARY & CONFIDENTIAL106
Gadgets connect screens with each other
PROPRIETARY & CONFIDENTIAL107
Telibrahma’s Point adds AR to TV screens
Bespoke Bytes
PROPRIETARY & CONFIDENTIAL109
Pebble shows off its $10MM crowdfunded watch
PROPRIETARY & CONFIDENTIAL110
Lots of tech to watch with touch screens & voice control
PROPRIETARY & CONFIDENTIAL111
Wearable health monitors keep forging forward
PROPRIETARY & CONFIDENTIAL112
Vuzix seeks to one-up Google Glass
PROPRIETARY & CONFIDENTIAL113
No sign of the Volt buckle
PROPRIETARY & CONFIDENTIAL114
Trying on virtual clothing’s in vogue
PROPRIETARY & CONFIDENTIAL115
Styku uses 4 Kinects to reinvent the fitting room
PROPRIETARY & CONFIDENTIAL116
Xsens demos wearable 3D body motion tracking
New inputs
PROPRIETARY & CONFIDENTIAL118
Asus taps Leap Motion to power gesture-controlled PCs
PROPRIETARY & CONFIDENTIAL119
Mauz adds gesture input for laptops via smartphones
PROPRIETARY & CONFIDENTIAL120
Facial recognition determines ad reactions
PROPRIETARY & CONFIDENTIAL121
Orange + Movea = Gesture controlled set top box
PROPRIETARY & CONFIDENTIAL122
Intel puts your body into the virtual experience
PROPRIETARY & CONFIDENTIAL123
Tobii Gaze: look out for PCs controlled by your eyes
PROPRIETARY & CONFIDENTIAL124
Haier lets you control TVs with your eyes
PROPRIETARY & CONFIDENTIAL125
Sensors scan your brain
PROPRIETARY & CONFIDENTIAL126
Advertising needs new inputs too. Enter Moonrider’s Art Jam
PROPRIETARY & CONFIDENTIAL127
Cube26 lets you shush your TV
PROPRIETARY & CONFIDENTIAL128
Don’t forget Xbox: Kinect shows red card when you curse at refs
In transit
PROPRIETARY & CONFIDENTIAL130
“Why is the car not an app?”Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynote
PROPRIETARY & CONFIDENTIAL131
Toyota, Audi preview self-driving cars (taking on Google)
PROPRIETARY & CONFIDENTIAL132
BMW-backed MyCityWay surfaces local recommendations
PROPRIETARY & CONFIDENTIAL133
Qualcomm Gimbel engine adds context to location apps
PROPRIETARY & CONFIDENTIAL134
Fords as Glympse to share location
PROPRIETARY & CONFIDENTIAL135
Ford turns cars into platforms
PROPRIETARY & CONFIDENTIAL136
Ford turns cars into platforms
PROPRIETARY & CONFIDENTIAL137
ODB enables an API
PROPRIETARY & CONFIDENTIAL138
Samsung also becomes modular with Evolution Kit
Fun & Games
PROPRIETARY & CONFIDENTIAL140
Reality can still be virtual and not just augmented
PROPRIETARY & CONFIDENTIAL141
Nvidia’s previews new Android gaming device
PROPRIETARY & CONFIDENTIAL142
You know, for kids: Fisher-Price embeds screens in toys
PROPRIETARY & CONFIDENTIAL143
Cubelets add sensors to these robotic building blocks
PROPRIETARY & CONFIDENTIAL144
Skylanders collectibles interact with PCs and game consoles
PROPRIETARY & CONFIDENTIAL145
Everyone’s doing demos of Fruit Ninja
PROPRIETARY & CONFIDENTIAL146
Gamestick: big screen gaming in your pocket
PROPRIETARY & CONFIDENTIAL147
Microsoft ‘Holodeck’ tech to expand games beyond TV set
PROPRIETARY & CONFIDENTIAL148
Smart Glass, BlueStacks signs of new era of interoperability
All hail our robot overlords
PROPRIETARY & CONFIDENTIAL150
3D Printing pervasive
PROPRIETARY & CONFIDENTIAL151
LG vacuums dance even better than Bradley Cooper
PROPRIETARY & CONFIDENTIAL152
Cooper can still outdance Shimi
PROPRIETARY & CONFIDENTIAL153
iRobot cleans your gutters
PROPRIETARY & CONFIDENTIAL154
Build your own robots with the next gen of LEGO Mindstorms
PROPRIETARY & CONFIDENTIAL155
Careful: you may step on robots trying to snapchat you
Wrapping up
PROPRIETARY & CONFIDENTIAL157
2 apps that saved me at CESCardmunch: Scan business cards, add to address book
and LinkedIn with 1 tapwww.cardmunch.com
Pocket: Save articles to read later via browser,
mobile, emailwww.getpocket.com
PROPRIETARY & CONFIDENTIAL158
Other companies of interest
◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc
◦ Bluestacks: Run Android apps on Windows or Mac
◦ Cube26: tech products to enable devices to better recognize and interact with users
◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature
◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host
◦ Mindmeld by Expect Labs: Contextual intelligence for video chat
◦ ooVoo: now watch videos together with 10 people
◦ Stremor: TLDR bBrowser extension that summarizes content
◦ Trackdot: Sensors to help you track your luggage
◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkout
PROPRIETARY & CONFIDENTIAL159
Bonus: The Best CES Coverage◦ VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here
◦ Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer
◦ NY Times: Smartphones Become Life's Remote Control -
◦ TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to make it big
◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES
◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads
◦ TechCrunch: Why Samsung is the 5th Horseman of Tech
◦ The Verge: Awards for the Best of CES
◦ Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian Schafer and I seemed to have the same idea (it's hardly the first or last time for that).
◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them already and others are on my wish list.
PROPRIETARY & CONFIDENTIAL160
Thanks! Keep in touch
David Berkowitz
VP Emerging Media, 360i
◦blog.360i.com / @360i
◦MarketersStudio.com / @dberkowitz
◦www.about.me/dberkowitz