Consumer Electronics Show 2012the consumer space becomes a developer paradise

Jeff HoffmanFeb 9, 2012

CES 2012 Overview

Attendance figures are more than 150,000 attendees - a record in the events 44 year history

Exceeds 2011 by over 10,000

3,100 tech companies across global industries (up from ~2,700 in 2011)

More evolution and growth in the industry

See official Press Release for more info

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Observations

Software is a differentiator

Everyone is courting App Developers

User Experience is important

The Organization is changing

Based on four years attending

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What’s up with MS?...and where’s Apple?

Lots of press around Microsoft “leaving the show”- CEA and Microsoft have been very tight so what does this mean?

Apple has never attended, but a large number of iAccessory companies do

Complaints that CES is “too big”

MS appears to be using Apple’s playbook

Don’t create a “predictable” product launch schedule by heavy involvement in trade shows...

Build an integrated UX on the entire product stack (Metro UI on PC, Tablet, Phone, XBOX) 4

CES Facts

Most of the really cool stuff is shown in private suites and not on the show floor

Some products are purchased based only on specs, but seeing and touching are key for consumer devices

The conference takes place at LVCC, but key business meetings occur all over the city

Even if a company isn’t on the show floor, their representatives are in Las Vegas to make deals

CES will continue to grow as companies make significant money on the deals they complete

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Overall ThemesUltrabooks to re-energize laptop sales

Big touch displays encourage social interactivity

Tablets are aiming at businesses

Smart TV overshadows 3D

Getting even more Cloud-y

Phones: Windows 7, Android Ice Cream Sandwich

Hand, Body and Voice Input

Health and Fitness is more high tech and social

Everyone loves cool cars6

THIN IS IN7

BIG IS ALSO IN8

Tablets in BusinessStill chasing the iPad... but

Android provides more configurable security

Lower cost devices flooding the market

Range of screen sizes (5.5, 7, 9, 10)

New Entries:

BlackBerry PlayBook 2.0 - QNX

Samsung Galaxy Note - Android

Lots more...

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TABLETS10

MORE TABLETS11

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My TV is better than yours.

PREVIOUS YEARS

THIS YEAR

My TV is better connected

than yours.

INTERACTIVE “SMART” TV 13

Internet Content on TV

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Ways to aggregate all the internet video content for convenience

No great solution for both Over the Air (OTA) and online content

Integration with Gaming

Developer opportunities and SDKs

4K FOR WHEN HD ISN’T ENOUGH 15

3D is a feature that everyone now offers

3D Ready Tablets, TVs, Blu-ray Players, Laptops

Better content is coming

More Glasses-free 3D TV prototypes16

MORE 3D17

CONTROL YOUR TV EXPERIENCE WITH MOVEMENT18

Phones

AT&T enters 4G LTE

Nokia 700/800/900 Series

Pantech at the low end

HTC

Easy connectivity with NFC and Bluetooth

More social interaction, collaborative gaming19

PHONES20

HEALTH & FITNESS21

Life in the Clouds

Consumers are continuing to be educated on the applications of the cloud

Microsoft

Viewsonic

DLink

Moneual (high end electronics)

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CONSUMER CLOUDS23

Everyone Wants Developers

More consumer devices are app driven

Phones & Tablets

AT&T, Sony Ericsson, Android

Televisions

Samsung, TiVo, Google TV

Networking devices like DLink and NETGEAR24

DEVELOPER OPPORTUNITY25

SDK’S ARE EVERYWHERE26

Automobile TechHeads Up Displays with integrated social networking and navigation

Electric, Hybrid and Concept Cars

Ford

Tesla S Sedan

Mercedes

Audi

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AUTOMOBILE TECH28

JUST COOL CAR STUFF29

FUN STUFF30

I’M WATCH RUNNING ANDROID31

MORE FUN STUFF32

ART & DESIGN33

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ON CES 2012

THANKS!