Certified Hospitality Department Trainer (Industry of Tourism)
Certified Community: A powerful force for local tourism
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Certified Community A powerful force for local tourism Contact Bill Bailey 1-800-837-2637 [email protected]
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Transcript of Certified Community: A powerful force for local tourism
Certified CommunityA powerful force for local tourism
Contact Bill Bailey 1-800-837-2637 [email protected]
This might make you cringe
Have you ever felt sick to your stomach when you overheard a front desk clerk tell a customer,
“There’s nothing to do around here.”?
Contact Bill Bailey 1-800-837-2637 [email protected]
It’s a challenge most CVB’s have
• You spend a lot of time and money promoting everything there is to do in your community.
• But frontline staff members don’t always use the information you’ve given them.
Contact Bill Bailey 1-800-837-2637 [email protected]
A devastating effect
• The only things as important as bringing visitors to your area is getting them to come back again and tell others about their great experience.
• But when your community is not promoted positively, visitors are less likely to come back.
Contact Bill Bailey 1-800-837-2637 [email protected]
A simple solution: Certified Community• It’s online training and all of the
lessons are on your website or in your brochure.
• Participants get “certified” by learning about the things your community has to offer.
• It’s convenient and free to anyone in the community who wants to participate.
Contact Bill Bailey 1-800-837-2637 [email protected]
What’s the goal?Empower frontline staff with useful information.
“Enhance the visitor’s in-state travel experience.”
–2012-2017 Michigan Tourism Strategic Plan
Bring visitors back to your community.
Contact Bill Bailey 1-800-837-2637 [email protected]
This is how it works
• RjM builds an online quiz platform, exclusive to your community.
• You customize quizzes to give participants the most relevant and up to date knowledge of your area.
• RjM provides sample tools to introduce the program to business owners and employees.
Contact Bill Bailey 1-800-837-2637 [email protected]
This is how it works
• Participants register and take an “open book” test using information found on your CVB website or brochure.
• Front line staff use their “Certification” when interacting with out of town visitors.
YourCVB
Contact Bill Bailey 1-800-837-2637 [email protected]
It all started in our home town
• Certified Community was first designed for Experience Jackson, the Jackson County Visitors Bureau.
• And it was a success!
Jackson Certified
Contact Bill Bailey 1-800-837-2637 [email protected]
Others soon caught on
• Traverse City liked what they saw and followed suit.
TC Certified
Contact Bill Bailey 1-800-837-2637 [email protected]
And the success continues
• In the first month TC had over 260 people participating.
• Over half of them have already become “Certified.”
-“Customer service is a huge priority with this
area and this program helps to increase the
staff member's knowledge about the area
and to better serve the guests.”
- Melanie Olsen
TC Certified Administrator
Owner, Lake ‘N Pines LodgeContact Bill Bailey 1-800-837-2637 [email protected]
What’s in it for you?
• Increase traffic and engagement on your website.
• Collect contact information from people who want to know more about what’s going on in your area.
• Build awareness of local attractions.
• Promote positive referrals for local businesses.
Contact Bill Bailey 1-800-837-2637 [email protected]
This includes:
• Online quiz platform
• Training manual
• Promotional material
• Ongoing support/maintenance
$5,000 One-time setup charge
+
$50/month licensing fee
Contact Bill Bailey 1-800-837-2637 [email protected]
Getting started is simple
• In 2-3 weeks you can have a Certified Community platform designed exclusively for your area.
• Contact Bill Bailey:
1-800-837-2637
• Turn front line employees into brand advocates for your community
Contact Bill Bailey 1-800-837-2637 [email protected]
