CERTIFICATE of EXCELLENCE PROMOTIONAL KIT€¦ · The Certificate of Excellence mark and the...

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CERTIFICATE of EXCELLENCE PROMOTIONAL KIT JUNE 2017

Transcript of CERTIFICATE of EXCELLENCE PROMOTIONAL KIT€¦ · The Certificate of Excellence mark and the...

Page 1: CERTIFICATE of EXCELLENCE PROMOTIONAL KIT€¦ · The Certificate of Excellence mark and the Certificate of Excellence logo are registered and/or common law trademarks owned by TripAdvisor.

CERTIFICATE of EXCELLENCE PROMOTIONAL KIT

JUNE 2017

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49markets

28languages

TRAVELERS WORLDWIDE LOOK TO TRIPADVISOR

With more than 500 million reviews and opinions of hotels, restaurants and attractions worldwide, TripAdvisor is the world’s largest travel site from reviews to bookings1 — giving your business unparalleled exposure to a global audience.

1. Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2016.

2. Source: TripAdvisor log files, average monthly unique visitors, Q1 2017.

390 MILLIONunique monthly users

290 NEW CONTRIBUTIONS

posted every minute

405 MILLION DOWNLOADSof TripAdvisor Apps2

WORLDWIDE EXPOSURE

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YOU’VE BEEN RECOGNIZED FOR GREAT SERVICE

Your Certificate of Excellence alerts travelers – both around the corner and across the globe – that you’re committed to delivering a superior customer experience. It’s a statement that resonates strongly with consumers, and one that instantly sets you apart.

GLOBAL RECOGNITION

“I always know I’ll get great service when I see the Certificate of Excellence.”

TEACHERMARJ, GEORGIA, USA - TRIPADVISOR MEMBER

“I discovered this taverna by chance — just was passing by from the beachand saw the Certificate of Excellence granted by TripAdvisor on their wall.

I decided to go there for dinner and was not disappointed.”

SPORTLOTO, MOSCOW, RUSSIA - TRIPADVISOR MEMBER

“Wonderful. It was just noon when we bumped into this place, rather uninteresting from the outside, but then we saw the

Certificate of Excellence and started feeling hungrier.”

REVIEWER71, BARCELONA, SPAIN - TRIPADVISOR MEMBER

“Both tours were great. It is very good price/quality. Because this touroperator has a Certificate of Excellence, my expectations were high.”

STOFFKE, ANTWERP, BELGIUM - TRIPADVISOR MEMBER

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TRAVELERS PREFER STANDOUT PROPERTIES

The Certificate of Excellence signifies that you’ve consistently achieved great reviews from travelers worldwide. It’s the kind of acclaim that motivates travelers to choose one business over another — so be sure to promote your Certificate everywhere you can.

85%of travelers are more likely to book a hotel

that wins a “best of” award from TripAdvisor1

75%of travelers are more likely to visit attractions

that win awards from TripAdvisor

STAND OUT FROM THE COMPETITION

1. ”Custom Survey Research Engagement,” PhocusWright on behalf of TripAdvisor, April 2015

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Look for big and bold ways to spread the word about your Certificate of Excellence. Share it on social media and your website, announce it in ads or on billboards, hang signs or banners – the possibilities are endless. (For guidelines on using the TripAdvisor logo in your promotions, see page 7.)

PROMOTE YOUR ACHIEVEMENT

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Find unique and memorable ways to spotlight your Certificate of Excellence and capture the attention of potential customers. Throw a party or host an event, get creative with property or vehicle signage — or better yet, promote it in a unique way that showcases your business. Remember: The more creative your promotions, the more heads you’ll turn.

GET CREATIVE

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USAGE GUIDELINESJUNE 2017

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CLEAR SPACE AND SIZING

A minimum amount of clear space equal to 1/5 the height of the Certificate of Excellence logo is required. Certificate of Excellence logos should read legibly when reduced in size.

For best results, a minimum 120 pixel width for standard logos is recommended.

FILE TYPES

Certificate of Excellence logos are provided for your use across all media, please use as provided.

• For print purposes use vector (EPS) files

• For online purposes use raster (JPG/PNG) files

• When logo is present on the page, you do not need to reference TripAdvisor Certificate of Excellence in the text

Vector EPS graphics are scalable, print-quality files that work in any Adobe or other industry standard print or web layout software. All other file types are available by request.

APPEARANCE AND SPECIFICATIONS

LOGOTYPE FOR WHITE BACKGROUND

LOGOTYPE FOR BLACK BACKGROUND COLOR PALETTE

LOGOTYPE FOR GREEN BACKGROUND

PRIMARY GREENHEX = #00AF87 CMYK = 78, 0, 62, 0 PANTONE 339 C RGB = 0, 176, 135 PANTONE 339 U

ACCENT REDHEX = #EF6945 CMYK = 0, 72, 70, 0 PANTONE 7416 CRGB = 239, 106, 69 PANTONE 2026 U

ACCENT YELLOWHEX = #F8C40F CMYK = 0, 24, 98, 0 PANTONE 129 CRGB = 252, 196, 15 PANTONE 7404 U

PRIMARY BLACKHEX = #000A12 CMYK = 80, 0, 0, 100 PANTONE BLACK 6 C RGB = 0, 10, 18 PANTONE BLACK 6 U

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LOGO

• Do not modify the Certificate of Excellence logo in any way.

• Do not separate or move elements from the Certificate of Excellence logo and use them individually.

• Do not just show part of the Certificate of Excellence logo or allow it to bleed off the page – it must always appear in its entirety with the proper amount of breathing/clear space.

• Do not resize the logo any smaller than the specifications on page 9.

REFERENCING TRIPADVISOR

• Spell TripAdvisor correctly: capital T, capital A, no space in the middle

• The wordmark “TripAdvisor” must be marked with a registered trademark symbol (®) on the first reference, including in social media posts

• Do not mark our Twitter handle (@TripAdvisor) with a registered trademark symbol (®)

THINGS TO AVOID

LOGOS CAN BE USED ON TOP OF PHOTOS BUT PLACE THE LOGO OVER SIMPLE BACKGROUNDS.

DO NOT CHANGE THE COLOUR, SHADE OR OPACITY OF ANY PART OF THE CERTIFICATE OF EXCELLENCE LOGO.

DO NOT ADD, CHANGE OR REWRITE ANY TEXT IN THE CERTIFICATE OFEXCELLENCE LOGO.

DO NOT DISTORT OF ALTER THE SHAPE OF THE LOGO OR MODIFY INTO A GRAPHIC.

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THANK YOU & CONGRATULATIONS

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SHARE YOUR PROMOTIONS!

Certificate of Excellence recipients will be announced to the public in June 2017. Capitalize on valuable seasonal travel-planning opportunities by getting a head start on your promotional plans.

And remember: We love to see how businesses like yours are promoting their achievement. Share your promotions with TripAdvisor via email at [email protected], and tag images on social media with #OnTripAdvisor

If you have questions concerning use and reproduction of a Certificate of Excellence logo or Certificate of Excellence mark, contact us at [email protected].

CLAIMS RELATING TO CERTIFICATE OF EXCELLENCEThese guidelines are provided by TripAdvisor in order to provide you with guidance concerning appropriate uses of the Certificate of Excellence mark and Certificate of Excellence logo. Any claims, statements or allegations you make should be reviewed by your company’s legal counsel for compliance with applicable laws and regulations.

RIGHTS OF USEThe Certificate of Excellence mark and the Certificate of Excellence logo are registered and/or common law trademarks owned by TripAdvisor. As a winner of a Certificate of Excellence award, you are hereby granted a limited, nontransferable, non-sublicensable, personal, royalty-free, non-exclusive licence to use and display the Certificate of Excellence mark and Certificate of Excellence logo. All advertisements and promotions using the Certificate of Excellence mark or Certificate of Excellence logo must be submitted to TripAdvisor for approval prior to use. You’ll find contact information at the end of this document. The Certificate of Excellence logo must be used in a consistent manner and must always be used in full and in the same colour, font and shape as provided by TripAdvisor. You may not directly or indirectly change, edit, add to, copy or extract content from or produce derivatives of the Certificate of Excellence logo or any content within the Certificate of Excellence logo. The Certificate of Excellence logo must be used in an accurate manner that would not mislead consumers in any way.

DURATION OF USEYou may use the 2017 Certificate of Excellence logo in perpetuity. However, consistent with the terms of these guidelines, you may only use the Certificate of Excellence logo in the form provided, which prominently displays the “2017” designation.

CROSS-SELLINGThe Certificate of Excellence mark and Certificate of Excellence logo may only appear on or in connection with the winning hotel, restaurant, attraction or destination. If any advertising features multiple businesses, it must be made clear that the award has only been given to the specific winning place or product.

WEB SEARCHThe word “TripAdvisor” is not for use in paid search advertising but winners may use “Certificate of Excellence”.