Certificate Course in Retail Management (Certified by RAI)- with FDI Modules

Certificate Course in Retail Management

(RAI)- with FDI modules

An extensive certificate course to explain you the basics of retail, category management, retail store operations,

performance metrics and designing marketing and promotional strategies

http://www.edukart.com/retail-management

Read more at: EduKart Certificate Course in Retail Management

About RAI

• Retailers Association of India (RAI) is the unified voice of Indian retailers.

• RAI works with all the stakeholders for creating the right environment for the growth of the modern retail industry in India.

• RAI works towards educating and training the retailers to adopt modern retail practices in India.

A few members of RAI…





What does the course

cover?

• The comprehensive certificate course in retail

management develops practical understanding of the

retail sector covering crucial areas like Retail Buying,

Category Management, Retail Store Operations and

Customer Marketing.

• The certificate course gives real world understanding of

the complete retail sector and prepares the participant

to get ready for the a rewarding career in the retail

sector. The course also equips the participants with the

tools and terminologies that will be required to survive

and grow in this ever growing sector.

• The successful participants are ready to be employed in

profiles such as category managers, retail buyers,

supply chain and logistics managers, brand managers,

sales managers, category managers, store managers,

department managers and project managers.





Course Dynamics

• 28 sessions of 2 hours each• Telephonic presentations of 6 hours• Go through the sessions at your own pace in a

duration of 6 months• Continuous Assessments to evaluate your progress• Get Certified at the end of the course• Get unlimited telephonic support





Introduction to Retail• What is Retailing• Functions of Retailing• History of Retail Industry• Retailing as a Career• Important Concepts and Definitions in Retail

Category Management Process• Explain the meaning of category• List each step in the category management process• Identify the objectives of steps in the category

management process• Describe how each step in the category management

process is addressed

Sessions Overview




Read more at: EduKart Certificate Course in Retail ManagementCategory Management – Benefits, Enablers & Challenges• List the benefits of category management• Explain the factors that enable category management• Describe the role of a category captain• Discuss the challenges in category management• Explain the role of information technology in category

management

Merchandising Overview• Basics of merchandising• benefits of merchandising• Types of merchandise• Merchandise hierarchy• Essential inputs for successful merchandising

Sessions Overview





Retail Sourcing Overview• Define the concept of sourcing• Explain the significance of sourcing in retail• Describe how sourcing differs from purchasing and

procurement• Explain the supplier relationship management• List the processes involved in supplier relationship

management

Merchandise Procurement• Procurement decisions retailers take• Key tasks and activities involved in the procurement process• Critical factors for effective strategic sourcing

Sessions Overview





Merchandise Forecasting and Budgeting• Describe merchandise forecasting• Explain how merchandise forecasting is done• List the methods employed for merchandise forecasting• Describe merchandise budgeting• Explain how merchandise budgeting is done• List the essential components of a merchandise budget

Sourcing: Measures, IT & Trends• Explain the process of supplier performance measurement• Explain the process of procurement function measurement• Explain the use of IT in retail• Identify some current sourcing trends

Sessions Overview





Store Design Objectives• Describe visual merchandising• Explain the purpose of store design• Infer the relation of store design & visual merchandising

while addressing retail strategy• Identify the store design concepts as addressed by Indian

retailers

Store LayoutExplain the significance of a store layout

• List the factors affecting store layout planning• Describe the different types of store layouts• State the advantages and disadvantages of each layout• Explain the impact of signage, graphics and features areas on

store design

Sessions Overview





Space Management• Importance of space management• Two decisions involving space management• Space allocation across merchandise categories

Fixtures, Presentation and Atmospherics• Different types of fixtures• Different presentation techniques used to

display merchandise• Atmospherics – influence on sales

Sessions Overview





Global Sourcing and Green Sourcing• Define global sourcing• Explain green sourcing• Recognize the key drivers for green sourcing• List the advantages and disadvantages of global

and green sourcing• Identify the processes involved in global sourcing• Indentify some challenges faced in global and

green sourcing

Sessions Overview





Communication and Customer Handling• Communication challenges faced by retail salespersons• Components of pre-sales communication• Sales people interaction with customers to make a sale• Post-sale activities• Handling customer complaints• Role of customer service desk in retail operations• How to improve customer responsiveness

Sessions Overview





Pricing, Promotions & Markdowns - part 1• Setting and managing the Retail pricing points• Management of retail promotions

Pricing, Promotions & Markdowns - part 2• Meaning of retail markdown• Management of retail markdowns

Sessions Overview





Stock and Inventory Management• Stock management and its significance• Meaning of perpetual stock and annual inventory• Meaning of negative stock• Causes of negative stock• Importance of quality management• Describe how returns and defective goods are managed• Meaning of gap management• Explain the meaning of deleted lineSessions

Overview





Sessions Overview

Supply Chain Management• Learn the key steps in supply chain management• Understand the importance of SCM• Understand types of SCM techniques

Retail Store Operations• Understand the key processes in a retail store• Learn how to manage relationships with various

stakeholders in a store• Understand the critical daily functions in managing a store

Enterprise Resource Planning• Understand the meaning and importance of ERP• Integration of ERP in a Retail Store





Measuring Retail Performance - part 1• Identify the various parameters for checking retail

performance• Concepts of average stock value and average sale value• Method of growth calculation• Calculation of sales per square feet• Calculation of per person productivity per day

Measuring Retail Performance - part 2• Conversion• Average bill value• Average basket size• Line fill and case fill• Stock turn

Sessions Overview





Customer Relationship Management• Explain the meaning of customer relationship

management (CRM)• Benefits of CRM• Customer loyalty• Key steps in the CRM process• Identify the privacy concerns• Explain how privacy concerns are addressed

Sessions Overview





Introduction to Retail Selling• Explain the concept of personal selling• Define the Golden Rule of personal selling• Understand why relationship building is important in selling• Identify characteristics of a successful salesperson• Describe the steps of a typical sales process• Understand why people buy things• Apply the FAB and Trial Close approaches to make a sale

The Sales Process• List steps of the sales process• Identify various prospecting methods• Understand the importance of planning the sales call• Determine the best approach for a sales presentation

Sessions Overview





Customer Loyalty Schemes• Discuss the importance of Customer Loyalty• Understand the concept of Customer Lifetime Value• Discuss case studies from Indian Retail stores on establishing

and managing customer loyalty

Retail Strategy and FDI• Develop competitive advantage for the store• Identifying locations for the store• Developing vendor relationships• Charting out the growth strategies• Understanding the implication of FDI policy in India

Retail Essentials • Summarize the key concepts of Retail• Recap the important terms and definitions of the Retail

Sector

Sessions Overview





Sessions Overview

Understanding FDI in Indian Context• Understanding FDI• Policies before FDI• Indian Retail Market Overview• Importance of Retail for Indian Economy• Why India is an attractive destination for FDI• Advantages of FDI in Retail• The Big Decision!• Potential Entrants





Sessions Overview

FDI: Execution and Impact• Stories from other countries• Examples from China• Expert’s Opinion• Stages of FDI Investment• Benefits of FDI Infusion• Flow of Goods from producers to consumers• Impact of Farmers• Impact of Traders• Challenges for the organised retail sector





Industry Relevant course contentdeveloped with

the help of industry

professionals from…

* - courses have been reviewed by employees of companies whose logos are displayed. The companies are not liable or responsible for the accuracy for the material





Target Sector for

employment

Organized Retail - multibrand/hypermarket e-tailing/ multichannel retailing/FMCG

addressing the aspirational needs of the young Indian population

more than 1.7 crore jobs to be created till 2022




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Certificate Course in Retail Management (Certified by RAI)- with FDI Modules

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