CERIC Research: We rely more on personal connections than on-line networks for job leads
description
Transcript of CERIC Research: We rely more on personal connections than on-line networks for job leads
![Page 1: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/1.jpg)
Canadians’ perceptions about job Canadians’ perceptions about job satisfaction and career developmentsatisfaction and career development
CERICCANNEXUS Conference
Ottawa, ON January, 25 2011
Co-sponsored by:
![Page 2: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/2.jpg)
2
Agenda
• Purpose of study and methodology
• Research highlights
• Concluding thoughts
![Page 3: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/3.jpg)
3
Role of public opinion research
• Systematic → Quantifiable → Replicable → Credible
• Why you need it
Know where target audiences stand on issues – and how it is changing
Test internal assumptions
Distinguish public views from media portrayal
Distinguish public views from stakeholder positions
![Page 4: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/4.jpg)
4
• Online survey with representative sample of 1202 adult Canadians (18+).
• Field dates: November 3 – 11, 2010.
• Questions covered a broad range of issues, including factors driving job satisfaction, job search tactics, role of parents and perceived value of professional career counselling.
• Some questions have trend data from a study commissioned by CERIC in 2007.
Research methodology
![Page 5: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/5.jpg)
Happy…
but not feeling the love
![Page 6: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/6.jpg)
Most Canadians are generally happy with their jobs…
Job satisfaction
Verysatisfied
Somewhatsatisfied
Somewhatdissatisfied
Verydissatisfied
31
50
14 5
81
6
![Page 7: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/7.jpg)
… and like the people they work with.
I like the people I work with
7
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
39
49
9 2
![Page 8: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/8.jpg)
8
Canadians are generally content with their career path, with no plans to move on.
Job contentment
Total
Generally content
Hope tomove on
dk/na
62
33
5
By age
18-29 30-49 50+
46 48
32
64
25
70
Hope to move on
Generally content
![Page 9: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/9.jpg)
9
Yet, nearly half of Canadians doubt they are being sufficiently rewarded.
Satisfaction with rewards and remuneration
I don’t feel my efforts are rewarded the way they should be
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
18
3529
17
46
I feel I am being paid a fair amount for the work I do
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
21
40
25
14
39
![Page 10: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/10.jpg)
10
Visible minority workers are less convinced they receive the recognition they should.
When I do a good job, I receive the recognitionfor it that I should receive
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
15 17
3242 41
27
11 13Visible minority
Non-visible minority
![Page 11: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/11.jpg)
Satisfied workplaces are
inclusive workplaces
Satisfied workplaces are
inclusive workplaces
![Page 12: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/12.jpg)
12
Overall, the Canadian work place is seen as inclusive and free from discrimination…
Workplace inclusivity
Veryinclusive
Somewhat inclusive
Not very inclusive
Not at all inclusive
3943
13 5
![Page 13: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/13.jpg)
13
… although visible minority Canadians are less convinced.
Workplace inclusivity
By visible minority status
Veryinclusive
Somewhat inclusive
Not very inclusive
Not at all inclusive
28
41
54
42
15 12 3 5
Visible minority Not a visible minority
![Page 14: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/14.jpg)
14
The more inclusive the workplace, the more satisfied Canadians are with their jobs.
Workplace inclusivity and job satisfaction
Veryinclusive
Somewhatinclusive
Not veryinclusive
Not at allinclusive
48
42
24
59
9
58
3
23
Very satisfied
Somewhat satisfied
![Page 15: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/15.jpg)
15
I know my goals… but the path???
![Page 16: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/16.jpg)
16
Canadians are fairly optimistic about their career goals.
Satisfaction with ability to meet career goals
Verysatisfied
Somewhat satisfied
Somewhat dissatisfied
Very dissatisfied
26
50
17 6
![Page 17: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/17.jpg)
17
But, few have a clear idea as to how to advance in their organization.
Understand what needs to be done to advance
Agreestrongly
Agreesomewhat
Disagreesomewhat
Disagreestrongly
19
49
19
6
![Page 18: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/18.jpg)
18
Satisfaction with performance management is mixed.
Satisfaction with organizational performance management practices
Verysatisfied
Somewhatsatisfied
Somewhatdissatisfied
Verydissatisfied
dk/na
16
48
2112 3
![Page 19: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/19.jpg)
19
Problem managers, and feeling under-appreciated, are top reasons for dissatisfaction.
Top reasons why dissatisfied with organizational performance management practices
dk/na
Other
Insufficient compensation
No clear goals/action
No discussion/feedback
Insufficient appreciation/recognition
Poor management/control 31
26
23
15
10
8
11
![Page 20: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/20.jpg)
20
Visible minority Canadians are less convinced it’s a level-playing field.
Opportunities for advancement
I feel others have better opportunities for advancement
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
10
25
37
23
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
169
37
23
3338
9
26
Visible minority
Non-visible minority
![Page 21: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/21.jpg)
21
The hunt – popular tools and tactics
![Page 22: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/22.jpg)
22
Most Canadians have tapped into the hidden job market at some point in their career.
Importance of the hidden job market
Veryimportant
Somewhat important
Not very important
Not at all important
27
38
25
10
![Page 23: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/23.jpg)
23
Majorities say pro-active tactics are important to securing a new job.
Importance of certain tactics and sources when securing a jobVery/somewhat important
Advertised job sources 81
Employer cold calls (by telephone)
Employer cold calls (in-person)
Unadvertised job sources
Submitting unsolicited resumé
Networking 73
59
58
56
42
![Page 24: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/24.jpg)
24
Canadians turn most often to online services and websites for job opportunities, followed by traditional print media.
Sites and services used when looking for a job – top mentions
Nothing/not looking for work
Monster
Workopolis
Goverment employment websites
Employment agencies/job banks
Word-of-mouth/networking
Printed material/media
On-line services/websites 48
30
19
12
8
4
4
8
![Page 25: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/25.jpg)
25
Few Canadians use social networking sites or social media to advance career goals.
On-line tools used to advance career goals – top mentions
Other
Reading blogs
Instant messaging
Professional networking sites
Social networking sites
Company website 28
12
9
6
6
19
None/not interested/Don’t use social media
46
![Page 26: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/26.jpg)
26
A majority of Canadians see the value of a professional career counselling program…
Value of professional career counselling program
Veryvaluable
Somewhat valuable
Not really valuable
Not valuable at all
3427
50 52
1216 4 5
2007 2010
![Page 27: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/27.jpg)
27
…but fewer are certain they would use one.
Certainty of using professional career counselling program
Verycertain
Somewhatcertain
Not thatcertain
Certainly not at all
2216
38 3932 35
8 9 2007
2010
![Page 28: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/28.jpg)
28
Canadians turn primarily to their immediate circle for career advice.
Sources for information about careers
Most helpful
Government employment centre
Career site on Internet
Mentor
Your parents
Newspapers
Other relatives/friends/neighbours
Co-worker/associate 68
68
62
61
58
58
53
2010
2007
66
68
58
65
69
52
47
![Page 29: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/29.jpg)
29
Role of parents
![Page 30: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/30.jpg)
30
A bare majority of Canadian say their parents were supportive of their career development
Role of parents in career development
Overbearing/wouldn’t let mepursue own job/career wishes
Supportive but didn’tknow how to help
Wonderfully supportive
Not involved/did it myself58
43
37
33
19
5
5
2007
2010
n/a
![Page 31: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/31.jpg)
31
Parents can help their children’s career development by encouraging them to succeed and fail, and exposing them to a range of experiences
Roles parents can play in children’s career developmentTop mentions
Expose to variety of careers
Talk about choosing career
Encourage child to volunteer
Help child develop career-related skills/aptitudes
Expose child to character-building experiences
Encourage child to succeed/fail/learn from experience 56
51
39
32
31
28
![Page 32: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/32.jpg)
Concluding thoughts
![Page 33: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/33.jpg)
33
• In spite of having come through a tough economic year, the majority of Canadians are generally happy with their jobs, and like the people they work with.
• Despite high job satisfaction numbers, almost half of Canadians doubt they are being sufficiently rewarded for their work efforts.
• Satisfied workplaces are inclusive workplaces.
• Visible minority Canadians do not rate them as highly inclusive as their non-visible minority colleagues.
• Despite high job satisfaction, the hidden/unadvertised job market is active.
• Social media tools are surprisingly lower on the list of how we find new opportunities.
• On the career front, younger Canadians appreciate the help and support of their boomer parents.
Concluding thoughts
![Page 34: CERIC Research: We rely more on personal connections than on-line networks for job leads](https://reader035.fdocuments.net/reader035/viewer/2022070301/54502efeaf79597e078b88f9/html5/thumbnails/34.jpg)
Sonya KunkelVice President – Public Affairs
Environics Research Group [email protected]
www.EnvironicsResearch.ca