Cercetarea de Marketing - SC Ferrero Romania SRL

8/12/2019 Cercetarea de Marketing - SC Ferrero Romania SRL

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2[Type the company name]

2011

CERCETAREA DE

MARKETING

SC FERRERO ROMANIA SRL

Raffaello


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SC. ROMANIA

SRL


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2011

C!RINS

1.!"e#enta"ea f$"me$ Fe""e"o Roman$a SRL

2.%e&c"$e"ea p"o'(&(l($ Raffaello

).Scop(l ce"ceta"$$ 'e ma"*et$n+

,.O-$ect$ele ce"ceta"$$

/.Ipote#ele

.Reclama

.Che&t$ona"

.3$-l$o+"af$e


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SC. ROMANIA SRL

SC Fe""e"o Rom4n$a S.R.L. a"e &e'$(l 5n 3(c("e6t$7 St".

Cop$l(l($ n". 227 Secto" 17 $n"e+$&t"ata la Re+$&t"(l Come"8(l($ c(

n". 9,0:00):2.0,.2007 CI 1211)27 at"$-(t f$&cal RO7

"ep"e#entat; 'e %l. L(c 3. !on$e&o&$"e?.E&te pe"&oana @("$'$ca "omana7

con&t$t($ta &(- fo"ma 'e &oc$etate c( "a&p(n'e"e l$m$tata aan'

2 'e an+a@at$.

%omen$(l 'e act$$tate p"$nc$pal e&te >,)? Come"t(l c(

"$'$cata al #aha"(l($7 c$colate$ &$ p"o'(&elo" #aha"oa&e7 -(n("$ 'ela"+ con&(m.

Cap$tal(l &oc$al &(-&c"$& &$ a"&at al &oc$etat$$ e&te 'e

20.000 RON.

Compan$a Fe""e"o Roman$a S.R.L. ofe"a pe p$ata

"omanea&ca ("matoa"ele a"$ante 'e p"o'(&e

Ferrero Rocher Raffaello

Mon Chri

Nutella

Kinder Surprise
http://www.ferrero.com/products/the-most-famous-products/ferrero-rocher/a-brillant-idea/http://www.ferrero.com/products/the-most-famous-products/raffaello/delicate-and-refined/http://www.ferrero.com/products/the-most-famous-products/mon-cheri/delicate-and-intense/http://www.ferrero.com/products/the-most-famous-products/nutella/an-original-idea/http://www.ferrero.com/products/the-most-famous-products/kinder-surprise/surprise-play-chocolate/http://www.ferrero.com/products/the-most-famous-products/raffaello/delicate-and-refined/http://www.ferrero.com/products/the-most-famous-products/mon-cheri/delicate-and-intense/http://www.ferrero.com/products/the-most-famous-products/nutella/an-original-idea/http://www.ferrero.com/products/the-most-famous-products/kinder-surprise/surprise-play-chocolate/http://www.ferrero.com/products/the-most-famous-products/ferrero-rocher/a-brillant-idea/


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Kinder Chocolate

Kinder Bueno

Kinder Pingu

Tic Tac

Se #$ce ca aloa"ea n( c(noa&te n(ma"(l an$lo". Na&c(t $n

1==7 Raffaello a $ncantat &$ &("p"$n& me"e( 'e at(nc$ o

eBpe"$enta "af$nata &$ $ntot'ea(na memo"a-$la.

A fo&t na&c(t pent"( a 'a $ata (n($ +e&t7 (n($ +e&t ca"e'e$ne 'e&eo"$ poe&te. O poe&te ca"e a&c(n'e p"$$"$7 &oapte7

o l(me a emot$e$ ca"e a&teapta &a f$e 'e&cope"$ta.

Ce an(me face Raffaello (n p"o'(& atat 'e 'eo&e-$t

Calitatea ingredientelor

!ent"( a p"o'(ce p"al$nele Raffaello &e (t$l$#ea#a 'oa"

$n+"e'$ent 'e cea ma$ -(na cal$tate7 fa"a a face "e(n

comp"om$&e. Select$a f("n$#o"$lo"7 e&te foa"te &t"$cta &$ a"e la

-a#a c"$te"$a &$ no"me 'e cal$tate eBt"eme 'e "$+("oa&a.
http://www.ferrero.com/products/the-most-famous-products/kinder-chocolate/made-for-children/http://www.ferrero.com/products/the-most-famous-products/kinder-bueno/light-heartedness/http://www.ferrero.com/products/the-most-famous-products/kinder-pingui/a-cool-moment/http://www.ferrero.com/products/the-most-famous-products/tic-tac/overwhelming-freshness/http://www.ferrero.com/products/the-most-famous-products/kinder-chocolate/made-for-children/http://www.ferrero.com/products/the-most-famous-products/kinder-bueno/light-heartedness/http://www.ferrero.com/products/the-most-famous-products/kinder-pingui/a-cool-moment/http://www.ferrero.com/products/the-most-famous-products/tic-tac/overwhelming-freshness/


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Procesul de fabricatie

CompleB &$ $noat$e7 ace&ta e&te (n(l '$n elementele ca"e

a&$+("a (n$c$tate p"o'(&(l($.

%ato"$ta ace&t($a7 eBpe"$enta Raffaello e&te (na +"a'(al &$

complete ma$ $nta$ +(&t(l 'e n(ca 'e coco&7 ("mat 'e napol$tana

c"ocanta7 apo$ c"ema 'el$cate '$n $nte"$o" &$ '$n cele '$n ("ma a

m$+'ala7 tente $nt"D(n ech$l$-"( al +(&t(l($.

Model de prezentare al produsului

Am-ala@(l e&te "af$nat7 p"al$nele &(nt am-alate $n'$$'(al $a"

fe"ea&t"a t"an&pa"ent pe"m$te (n p"$m contact c( a&pect(l

p"o'(&(l($ ch$a" $na$nte 'e aDl c(mpa"a.

1/ -(c:c(t 1/0+"7 1) RON , -(c:c(t ,0+"7 )7/ RON


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20 -(c:c(t 2/0 +"7 20 RON )0 -(c:c(t )00 +"7 ,/ RON

2, -(c:c(t 2,0 +"7 2/ RON
http://www.cumparaieftin.ro/supermarket_dulciuri-si-snacks_bomboane-si-caramele/bomboabe-raffaello-30-buccut-300-gr/http://www.cumparaieftin.ro/supermarket_dulciuri-si-snacks_bomboane-si-caramele/bomboane-raffaello-24-buccut-240-gr/http://www.cumparaieftin.ro/supermarket_dulciuri-si-snacks_bomboane-si-caramele/bomboabe-raffaello-30-buccut-300-gr/http://www.cumparaieftin.ro/supermarket_dulciuri-si-snacks_bomboane-si-caramele/bomboane-raffaello-24-buccut-240-gr/


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Prospetiea

O atent$e 'eo&e-$ta e&te aco"'ata p"o&pet$m$$ p"o'(&(l($ &$

mon$to"$#a"$$ te"men(l($ 'e ala-$l$tate a ace&t($a pe "aft(l

ma+a#$nelo"7 '$n 'o"$nta 'e a ofe"$ con&(mato"(l($ o eBpe"$enta

$ntact a +(&t(l($ Raffaello.

!estul

n +e&t en$t '$n &(flet ce 'e&ch$'e (n (n$e"& ma$

p"e&(& 'e c($nte


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Ce"ceta"ea &e 'e&fa&oa"a $n me'$(l ("-an

3(c("e&t$7&ecto"(l .

n$tatea 'e &on'a@ J $n'$$'(l

Meto'a 'e c(le+e"e a 'atelo" che&t$ona" (n$c apl$cat p"$nce"ceta"e '$"ecta 'e cat"e ope"ato"$$ 'e $nte"$(.

Meto'a 'e e&ant$ona"e p"$n pa& mecan$c la 10 m$n(te

pent"( pe"&oanele $'ent$f$cate.

%("ata 'e apl$ca"e a che&t$ona"(l($ / #$le

N(ma"(l ope"ato"$lo" 'e $nte"$( 2

N(ma" 'e o"e pe #$


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Chestionar"

1.S(ntet$ con&(mato" 'e -om-oane

a? %a-? N( > me"+$ la &fa"&$t(l che&t$ona"(l($?

2.Con&(mat$ -om-oane '$n +ama Raffaello

a? %a-? N( > me"+$ la $nt"e-a"ea ,?

).%e ce c(mpa"at$ -om-oane Raffaello

KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK


DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD

>me"+$ la $nt"e-a"ea n(ma"(l /?

,.Ce a 'ete"m$na &a n( c(mpa"at$ -om-oane Raffaello



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DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD

/.Ce &o"t$ment 'e -om-oane Raffaello con&(mat$

a?Raffaello ta-leta m$ca ,0+"

-?Raffaello c(t$e metal$ca )00+"

c?Raffaello c(t$e 1/0+"72,0+" c( fe"ea&t"a t"an&pa"enta

.Ap"ec$at$ cal$tatea -om-oanelo" Raffaello '$n p(nct 'e e'e"e al

a? (&t(l($ Foa"te po#$t$ !o#$t$ In'$fe"ent Ne+at$ Foa"te ne+at$

-? !"o&pet$m$$

Foa"te po#$t$ !o#$t$ In'$fe"ent Ne+at$ Foa"tene+at$

c? Am-ala@(l($ Foa"te po#$t$ !o#$t$ In'$fe"ent Ne+at$ Foa"te

ne+at$

.Cat 'e 'e& c(mpa"at$ -om-oane Raffaello

a? O 'ata pe l(na-? %e 'o(a7 maB$m t"e$ o"$ pe l(nac? Saptamanal


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. C(m ap"ec$at$ p"o'(&(l '$n p(nct 'e e'e"e al "apo"t(l($

cal$tate:p"et

Foa"te po#$t$ !o#$t$ In'$fe"ent Ne+at$

Foa"te ne+at$

10.C"e'et$ ca $n l(a"ea 'ec$#$e$ 'e ach$#$t$ona"e a -om-oanelo"

Raffaello at$ fo&t $nfl(entat 'e campan$a p"omot$onala "eal$#ata la ace&t

p"o'(&

a? %a Ca"e KKKKKKKKKKKKKKKKKKKKKKKK

-? N(

c? N( &t$(

11. Ce pa"e"e aet$ 'e&p"e p(-l$c$tatea fac(ta la -om-oanele

Raffaello

a? Foa"te -(na-? 3(na

c? In'$fe"ent'? !"oa&tae? Foa"te p"oa&ta

12. In ce cate+o"$e 'e a"&ta a $nca'"at$

a? $nt"e 1D 2/ an$

-? $nt"e 2/D )/ an$

c? $nt"e )/D,/ an$

'? $nt"e ,/D0 an$

1). SeB

a? -a"-ate&c

c? feme$e&c


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1,. Loc($t$ $n

a? me'$(l ("-an-? me'$(l "("al

Ha m(lt(m$m pent"( t$mp(l aco"'at

3$-l$o+"af$e1.Ma"*et$n+(l aface"$$7 cla&a a IDa7 Halent$na Capota7

E'.A*a'emo& A"t

2.Ma"*et$n+7 !"of.(n$.'". H$cto" Manole

).

Cercetarea de Marketing - SC Ferrero Romania SRL

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