CERBACanada Eurasia RussiaBusiness Association

Prepared in Toronto, 2011

Eco- and Sustainable Tourism

Slide 2

Slide 3

CANADA-RUSSIA NORTHERN TRADE AND THE ROLE OF ECOTOURISM

ROUNDTABLE REPORT

Slide 4

• lack of security and infrastructure• inadequate logistics • permits

Mathew Swan, CEO, Adventure Canada, Cruise North

John Gunter, President, Frontiers North

Graham Dickson, CEO, Arctic Kingdom

Slide 5

Nathalie Gagnon, Senior Analyst, Aboriginal Affairs Secretariat, Parks Canada

Need to define Authentic Aboriginal Cultural Tourism products

Aboriginal Ecotourism Activities Cooking traditional Aboriginal food

(100%) Handicrafts (89%) Songs/storytelling (89%) Aboriginal language education (83%) Traditional accommodations (78%) Wildlife viewing tours (72%) Traditional canoe route tours (72%)

Dr. Sonya Graci, Asstant Professor, Ryerson University, Director, Accommodating Green

Slide 6

Dr. Vyacheslav Seliverstov, Institute of Economics and Industrial Engineering, Siberian Branch of the Russian Academy of Sciences

Ways of support:• To build necessary infrastructures

(transportation, logistics and etc.)

• To establish and support national parks

• A “touristic block” should be necessarily included into the social and environmental protection policies shaped at the federal and regional levels

• To shape necessary financial resources in regions, including those received through implementation of a new model for localization of economic and social effects obtained by the use of natural resources, and

• To support small and medium business providing touristic services.

The development of tourism in Siberia requires governmental support

Slide 7

Tourism is a ‘locomotive’ of modern day development. We have some transportation and logistical power; we also try to organize tourist groups to avoid accidents and dangerous events. Ecotourism has a multiplier effect that creates jobs and allows for locals to maintain a traditional lifestyle.

•From an economic development perspective tourism is business.

•Once the economy turns around our traditional markets will come back and we also need to focus on emerging markets such as India and China. While business development is still our tourism focus there are a wide range of issues that we could possibly work on which will assist us in making evidence-based investment decisions.

Mr. Sergey Tevonyan, First Deputy Chairman, Government of Altai Republic

Mr. Barry Parker, Industry Advisor, Indian and Northern Affairs Canada (INAC)

RECOMMENDATIONS

Slide 8

• Define and develop the services offered to tourists

• Develop new routes and tours• Maintain and develop the

authenticity of eco-tourism

• Partner with regional and international carriers (airlines, maritime) and tour operators

• Put in place clear guidelines and regulations

• Exchange best practices with local communities and international partners

• Establish clear strategy and marketing mechanism

• Need for government and private sector investment to support :

small and medium enterprises and infrastructure projects

Cost

ConvenienceCom

munic

atio

n

Custom

er

Needs

Slide 9

Thank you!