CEO self evaluation
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CEO Self-
Evaluation
Marty Kaszubowski
President, General Ideas
Building the team starts at the top
"Observe all men; thyself most.“
— Benjamin Franklin
“No man is the worse for knowing the worst of himself.“
— Thomas Fuller
20 Core Functions/Skills that need to be considered
1. Team Building
2. Ability/Willingness to Delegate
3. Articulating a Coherent Vision
4. Build and Maintain Momentum
5. Perceptions
6. Using the Tools
7. Managing the People
8. Building the Organization
9. Working the Numbers
10.Making the Deals
11.The Core Technology
12.Keeping it Safe
13.Technology Assessments
14.Managing the Techies
15.Priming the Pump
16.The Overall Market
17.Marketing Channels
18.Market Assessments
19.Sales
20.Managing the Brand
Management
TechnologyLeadership
Marketing
Tool for CEO “Evaluation”• 20 Skills that a CEO needs to have (or delegate to
someone else!)
•Q&A format that allows a very rapid assessment by selecting a representative statement for each “Skill”. Let’s look at some Examples.
• Pick the statement that best describes the CEOSkill = Ability/Willingness to Delegate
The CEO is overly controlling and burns out his underlings quickly
The CEO delegates non-core functions, but could use some help letting go of the critical path
The CEO is willing and able to delegate important functions to people he trusts
Other “Skills”
Skill = Ability/Willingness to Articulate a Coherent Vision
The vision changes according to whomever The CEO spoke to last …The overall vision is known to the team, but some clarity and repetition would help keep things better aligned.
The CEO is the reason everyone knows where they're headed and why.
Skill = Marketing Channels
The CEO has no understanding of how to reach the customers …The CEO has a good idea of how to modify existing sales channels, but has not previously built the sales channels that are necessary
The CEO knows which customers are likely to purchase through which channels and how to build the bridges between them and the company
Management
Skills
Technology
Skills
Leadership
Skills
Marketing
Skills
Questions?