CENTURY 21 Key Realty marketing plan

Copyright © 2009 Century 21 Real Estate LLC. All rights reserved.

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CENTURY 21®: The Gold Standard

We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.

What does “The Gold Standard” mean to you?

Gold is symbolic of three positive and distinct values

•Great financial value = Getting the best price for your home

•High performance achievement = Best trained associates

•Insightful wisdom = Your neighborhood specialist


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Marketing Plan

Our marketing plan emphasizes Internet exposure and lead follow-up. Not only does your home need to be available to be seen by as many potential buyers as possible, you need to know that ALL inquiries on your property will be answered promptly and accurately.


Question:

If you decided today that you were going to buy a house, what is the first thing you would do?


64% of buyers either went online or talked

with a real estate agent FIRST


- 87% of all home buyers used the Internet as an information source in their home search

-Where buyer found the home they purchased•Real estate agent – 34%•Internet – 32%•Yard sign – 15%•Newspaper ad – 3%•Home book/magazine – 1%•Open house – less than 1%

NAR Study of Home Buyer and Sellers - 2008


Ok, so we know that the vast majority of buyers are looking on the Internet. Now what?


Let’s look at a couple of listings…

Creating exposure on the Internet

Listed by CENTURY 21 Key Realty

358 search results


Compared to…


On average, more than double the exposure


Still not convinced?


Listed by CENTURY 21 Key Realty

888 search results


Compared to…


CENTURY 21 Key Realty listing has four times the

exposure!


Ok, what websites will my property be listed on?


Marketing on the top real estate websites


REALTOR.com

Showcase listing on the #1 online destination for home buyers

• Showcase listing includes up to 25 photos, compared to four for basic listings

•Link to video tour

•School and community information

•Custom property description


Trulia.com

Featured listing on the #5 online destination for real estate information

•Featured listings show up at the top of search results

•Emailed reports on listing views



Your home listed on these websites through our partnerships and syndication feeds


Maximize Your Listing’s Visibility


We use a video tour, available 24/7 on the Internet



Seller Service Pledge – My Personal Commitment

• 21 points of differentiation– Commitment to

service– Agreement

between you, the seller and our CENTURY 21® office.


Quality Service

• We strive to provide outstanding service to our clients

• Our clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group

• Consistent monitoring of service in order to assure highest level of quality.


Put us to work for you!

CENTURY 21: The Gold Standard.

CENTURY 21 Key Realty marketing plan

Real Estate

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