Centre Parcs, March 2011 - Guerilla and Web Marketing, March 2011

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The New and Improved Guerilla E-Marketing seminar looking at the reasons why a business should be looking at Twitter, Facebook and Linkedin together with Viral and Video Marketing, Blogging and Apps

Transcript of Centre Parcs, March 2011 - Guerilla and Web Marketing, March 2011

  • 1. Guerrilla e-marketing Join the r-evolutionwww.businesslink.gov.uk/southwest/eventspresentations 1

2. Agenda The Web Reality Check Networking - Online Going Viral Video Marketing Blogging Twitter Apps On the Horizon Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 2 3. World Wide Web Reality Checkwww.businesslink.gov.uk/southwest/eventspresentations 3 4. World Wide Web Reality Check Vast Market Opportunitywww.businesslink.gov.uk/southwest/eventspresentations 4 5. World Wide Web Reality Check6.5 bn Global Population1.5 bn Global Internet Population46m UK Internet Populationwww.businesslink.gov.uk/southwest/eventspresentations 5 6. World Wide Web Reality CheckLots of money spent onlinewww.businesslink.gov.uk/southwest/eventspresentations 6 7. World Wide Web Reality Check2010 UK121bn Business to Consumer240bn Business to Businesswww.businesslink.gov.uk/southwest/eventspresentations 7 8. World Wide Web Reality Check140120 12110080 8860 64.3 Bn40 46.6 29.820 20.4 02005 200620072008 2009 2010Source IMRGwww.businesslink.gov.uk/southwest/eventspresentations 8 9. World Wide Web Reality Check New ways of working means People spend more and moretime onlinewww.businesslink.gov.uk/southwest/eventspresentations 9 10. World Wide Web Reality CheckPCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4Gwww.businesslink.gov.uk/southwest/eventspresentations 10 11. Agenda The Web Reality Check Networking - Online Going Viral Video Marketing Blogging Twitter Apps On the Horizon Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 11 12. Online Networkswww.businesslink.gov.uk/southwest/eventspresentations 12 13. Online Networkswww.businesslink.gov.uk/southwest/eventspresentations 13 14. Online Networks Why Stay in touch with existing clients Reach out to new audiences and markets Better understanding of related markets Relative low cost of entry Possible high returnwww.businesslink.gov.uk/southwest/eventspresentations 14 15. www.businesslink.gov.uk/southwest/eventspresentations 15 16. Social NetworksSocial Media isthe No. 1 online activitywww.businesslink.gov.uk/southwest/eventspresentations 16 17. Social Networks2/3rds of the Global Internet population visit Social Networkswww.businesslink.gov.uk/southwest/eventspresentations 17 18. Social Networks 10% of allinternet time isspent on Social Networkswww.businesslink.gov.uk/southwest/eventspresentations 18 19. Social Networkswww.facebook.comwww.businesslink.gov.uk/southwest/eventspresentations 19 20. Facebook If Facebook was a country it would be1/ China2/ India3/ Facebook4/ USAwww.businesslink.gov.uk/southwest/eventspresentations 20 21. FacebookAdds 1/2musers every daywww.businesslink.gov.uk/southwest/eventspresentations 21 22. Facebook 5bn minutesspent onFacebook EVERY daywww.businesslink.gov.uk/southwest/eventspresentations 22 23. Facebook1bn web links news stories blog postsshared each weekwww.businesslink.gov.uk/southwest/eventspresentations 23 24. FacebookFacebook now has a greatershare of the internet thanwww.businesslink.gov.uk/southwest/eventspresentations 24 25. Facebook3 Types of presence Profile personal Page for businesses Groups - for anyoneEach has unique benefits and negatives. Research toensure you choose whats best for you.www.businesslink.gov.uk/southwest/eventspresentations 25 26. Facebook Advertising Targeted Either Cost per Click or Cost per 1,000 impressions Measurable Controllable Daily Budget Scheduling Test, Measure, Feedbackwww.businesslink.gov.uk/southwest/eventspresentations 26 27. Business Networkswww.businesslink.gov.uk/southwest/eventspresentations 27 28. Linkedin Networking for Professionalswww.businesslink.gov.uk/southwest/eventspresentations 28 29. Linkedin Networking for Professionals90 millionregistered professionalusers in more than 200 countrieswww.businesslink.gov.uk/southwest/eventspresentations 29 30. Linkedin Networking for ProfessionalsMore than 50%located outsideof the USAwww.businesslink.gov.uk/southwest/eventspresentations 30 31. Linkedin Networking for Professionals More than 1mcompanies havea LinkedinCompany Pagewww.businesslink.gov.uk/southwest/eventspresentations 31 32. Linkedin Networking for Professionals Adds 1m new members every 12 dayswww.businesslink.gov.uk/southwest/eventspresentations 32 33. Linkedin Networking for Professionals More than 2bnpeople searchesin 2010www.businesslink.gov.uk/southwest/eventspresentations 33 34. Linkedin Profile Personal Profile Company Profilewww.businesslink.gov.uk/southwest/eventspresentations 34 35. Linkedin Advertise Targeted Either Cost per Click or Cost per 1,000 impressions Measurable Controllable Daily Budget Scheduling Test, Measure, Feedbackwww.businesslink.gov.uk/southwest/eventspresentations35 36. Agenda The Web Reality Check Networking - Online Going Viral Video Marketing Blogging Twitter Apps On the Horizon Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 36 37. www.businesslink.gov.uk/southwest/eventspresentations 37 38. Viral Marketing How & Why Get other people to do your marketing for you Its free Give them something in return if possiblewww.businesslink.gov.uk/southwest/eventspresentations 38 39. Viral Marketing How & Why 2020 x 20 400400 x 208000 8000 x 20 160,000 160,000 x 20 3.2mwww.businesslink.gov.uk/southwest/eventspresentations 39 40. Viral Marketing How & Why The Thresher Viruswww.businesslink.gov.uk/southwest/eventspresentations 40 41. Viral Marketing How & Why Discount Voucher intended forSuppliers and their Friends Circulated via chat-rooms, blogsand email 800,000 timeswww.businesslink.gov.uk/southwest/eventspresentations 41 42. Viral Marketing How & Why Created queues outside stores National TV news coverage National Radio coverage National Print news coverage Generated a rumoured 15m T/Owww.businesslink.gov.uk/southwest/eventspresentations 42 43. Viral Marketing -How Refer a friend Competitions Videowww.businesslink.gov.uk/southwest/eventspresentations 43 44. Agenda The Web Reality Check Networking - Online Going Viral Video Marketing Blogging Twitter Apps On the Horizon Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 44 45. Video Marketingwww.businesslink.gov.uk/southwest/eventspresentations 45 46. Video Marketing 2ndmost searched site on the internetwww.businesslink.gov.uk/southwest/eventspresentations 46 47. Video Marketing2bnvideos watched every daywww.businesslink.gov.uk/southwest/eventspresentations 47 48. Video Marketing 24 hoursof new contentuploaded everyminutewww.businesslink.gov.uk/southwest/eventspresentations 48 49. Video Marketing Average person spends 15 minuteson YouTube every daywww.businesslink.gov.uk/southwest/eventspresentations 49 50. Video Marketing 70% of YouTubeactivity takes place outside of the USAwww.businesslink.gov.uk/southwest/eventspresentations 50 51. Video Marketing YouTube clips nowincorporated inGoogle Searchresultswww.businesslink.gov.uk/southwest/eventspresentations 51 52. Video Marketing Your Video Outsource to Video Production Company DIYwww.businesslink.gov.uk/southwest/eventspresentations 52 53. Video Marketing Your Videowww.businesslink.gov.uk/southwest/eventspresentations 53 54. Video Marketing Your Videowww.businesslink.gov.uk/southwest/eventspresentations 54 55. Video Marketing Your Video Look for an angle Look for the competition Get a feel for YouTube Think how else it could be usedwww.businesslink.gov.uk/southwest/eventspresentations 55 56. Agenda The Web Reality Check Networking - Online Going Viral Video Marketing Blogging Twitter Apps On the Horizon Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 56 57. www.businesslink.gov.uk/southwest/eventspresentations 57 58. Blogging Why An easy way to update latest news An informal way of communicatingHelps with the search engine position of your websiteOpens your business to a wider audienceHelps keep your clients updatedwww.businesslink.gov.uk/southwest/eventspresentations58 59. Blogging When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to saywww.businesslink.gov.uk/southwest/eventspresentations 59 60. Blogging Where www.blogger.com www.wordpress.comwww.businesslink.gov.uk/southwest/eventspresentations60 61. Agenda The Web Reality Check Networking - Online Going Viral Video Marketing Blogging Twitter Apps On the Horizon Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 61 62. TWITTERwww.businesslink.gov.uk/southwest/eventspresentations 62 63. Twitterwww.businesslink.gov.uk/southwest/eventspresentations 63 64. Twitter Who185m Businesses and Individuals International companiesInformational Services CiscoNasa IBM Respected News ServicesMarketing Donut DellBBCStartup Donut CNN Daily Telegraph Bath Chronicle CelebritiesDemi MooreOprah Small Businesses Stephen Fry William Grant FoxGrant Jonathan Ross Warren Cass Business Scene Britney Spears Lindsay Smith Team Pixie Fiona Davies Flame Interiors Anthony Lloyd Fallowfields Hotel Neil Ryder If Only Bryony Thomas Clear Thought Consultingwww.businesslink.gov.uk/southwest/eventspresentations64 65. Twitter Why Easy to use Easy way to keep in touch A way to reach potentially large market Short sharp communication toolwww.businesslink.gov.uk/southwest/eventspresentations 65 66. Agenda The Web Reality Check Networking - Online Going Viral Video Marketing Blogging Twitter Apps On the Horizon Old Hatwww.businesslink.gov.uk/southwest/eventspresentations 66 67. Appswww.businesslink.gov.uk/southwest/eventspresentations 67 68. Apps Great for brand awareness Great for going viral Brand visibility every time someone uses their Mobile Can cost as little as 5,000 to develop Even a bad app is downloaded 100,000 timeswww.businesslink.gov.uk/southwest/eventspresenta