Central York High School Mr. Jonathan Hakim. Objectives Review and identify the three P’s of...
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![Page 1: Central York High School Mr. Jonathan Hakim. Objectives Review and identify the three P’s of marketing previously learned (product, price, place)](https://reader036.fdocuments.net/reader036/viewer/2022070408/56649e545503460f94b4ac5a/html5/thumbnails/1.jpg)
Central York High SchoolMr. Jonathan Hakim
![Page 2: Central York High School Mr. Jonathan Hakim. Objectives Review and identify the three P’s of marketing previously learned (product, price, place)](https://reader036.fdocuments.net/reader036/viewer/2022070408/56649e545503460f94b4ac5a/html5/thumbnails/2.jpg)
Objectives Review and identify the three P’s of marketing previously
learned (product, price, place) Understand the impact of having a successful promotional plan Identify different forms of promotion Demonstrate learned knowledge of subject by completing a
partner activity and orally explaining answers.
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Bell Ringer!
Quickly! Get with a partner – two people in a group
With your partner, write down all the of all the different ways a business can advertise a product or service.
TV commercialsMake sure to number each example, group with the most listed gets a prize.
4 minutes!Clock
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Marketing Mix (The Four P’s)Describes how a business “blends” the four marketing elements
The four P’s:ProductPricePlace
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If you know: Nike-“Just do it” Red Bull-“Red Bull gives you wiiings” Skittles-“Taste the rainbow” Snickers-“Hungry, why wait?” Southwest Airlines“You are now free to move about the Country” Energizer“Keeps going and going and going” McDonalds“I’m lovin’ it”
Then you have been exposed to promotion
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The Four P’sProduct – what a business offers customers to
satisfy needsPlace – the locations and methods used to make
products/services available to customersPrice – the amount customers pay for a
product/servicePromotion – ways to encourage customers to
purchase products/services and increase customer satisfaction
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What are some ways a business can promote their product or service? TV advertisements Newspaper/Magazine ads Radio ads Direct mail (junk) Flyers Internet ads Free giveaways Taste tests Sales promotion Sponsorship
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PromotionDid you know?
Approximately half of a item’s retail price is needed/used for marketing costs!
Promotion varies depending on the product/service
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Promotion activityQuickly! Pair up with someone, not the same person as
before.You will be given a picture of a product/service You are the owner of the business that makes that
particular product/serviceWith your partner, discuss the various forms of
promotion that would be successful for the picture you are given.
Write answers down