Central Intelligence
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Transcript of Central Intelligence
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Central Intelligence (Warner Bros)
Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for CENTRAL INTELLIGENCE. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and nationally. 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4. Sweepstakes – Pages hosted on campuscircle.com 5. Ad in the digital edition of Campus Circle 6. Retail Partnership with Numero Uno 7. Screening Pages for L.A. and OC
The campaign has 5,082 page views to date with 1,878 clicks (1,002 are bitly related clicks).
Ad – Central Intelligence
Numero Uno In-store Displays #1
Numero Uno In-store Displays #2
Numero Uno In-store Displays #3
Coupons
Dedicated Email #1
Delivered (LA) – 20K Opened – 3,135 Clicks – 876
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 324K impressions, 108 clicks.
Mobile Banners
Social Media #1
Social Media #2
Screening Page
Los Angeles Page Views– 658
Screening Page OC Page Views– 574
Sweepstakes Los Angeles
Page Views– 715 Entries – 340
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status