5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Traces @ The Montalban TheatreCenter Stage Advertising

Online, Street and Print CampaignDMA: Los Angeles

Project Manager: Jon Bookatzjon.bookatz@campuscircle.net

Overview of Campaign

• Campus Circle promoted the 2011production of Traces at the MontalbanTheatre by doing the following:

• Utilizing Campus Circle’sonline/print/editorial assets

• Street Marketing• Film Screenings• Online Sweepstakes• Dedicated HTML email

Event MarketingCampus Circle hand to hand distributed Traces flyers at two different moviescreenings we hosted in Hollywood. These screenings are a perfect venue to reachour audience and prime demo for Traces.

Print Advertising Placements

• Campus Circle placed print adsin our publication for twoweeks - Los Angeles DMA.These placements included:

• Cover of Campus Circle• Full page / full color ad• Full page / (b/w) ad

• Circulation: 30,000• Readership: 90,000

• Distribution: Retail outlets andschools in Los Angeles

Full page / Full color adJanuary 26 issue of Campus Circle

• Campus Circle printed oneFull page four color ad inour publication for themonth of January.

• Campus Circle isdistributed to 40 schoolsand 800 retail outlets in theLos Angeles DMA.

• 88% of the readership ofthe publication is 18 to 34.

• The value of all the printads was $7,498.75.

Full page (b/w) adFebruary 2 issue of Campus Circle

• Campus Circle printed oneFull page (b/w) ad in ourpublication for the month ofFebruary.

• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.

• 88% of the readershipof the publication is 18 to 34.

• The value of all the print adswas $8,025.00.

Campus Circle - Cover• Campus Circle included Traces on the cover of our publication for one week.

The value of the cover ad was $3,7685.75.

Campus Circle - Dedicated Email

• Campus Circle sent out adedicated HTML email topromote Traces.

• The stats for the email wereas follows:

• Emails sent: 30,666• Clicks: 576

• Value = $1,310.00

Campus Circle - Traces Trailer• The trailer for Traces appears on our website. To date, the trailer page has been viewed

47 times.

Campus Circle - Banner Advertising• Banner advertising for Traces appeared on our website, campuscircle.com. The

banner ads ran throughout 85% of the site. Our monthly traffic averages 515,000 pageviews and 75,000 unique visitors. The Traces banners had a combined 384,168 impressionsand 294 clicks. The value of the banner ads was $7,200.00.

Campus Circle - Newsletter Ads• Banner advertising for Traces appeared in our weekly email newsletter for four

weeks. The Campus Circle weekly email newsletter reaches 31,000+ members per week inthe greater Los Angeles area. The total value of the banner ads over four weeks was$1,400.00.

Campus Circle - Print Editorial• Print Campaign

• An article for Traces appeared inthe January 26 issue of CampusCircle.

• Campus Circle is a weeklyalternative newspaper distributedto 40 schools and over 800 retailoutlets in the greater Los Angelesarea. In its 20th year, CampusCircle covers film, music, eventsand L.A. culture.

• The value of the 1/2 page article is$830.00.

Campus Circle - Online Editorial

• The Traces article thatappeared in ourpublication alsoappears on ourwebsite.

• Since 1/26, the articlehas been viewed 170times.

• Campus Circle websitetraffic averages: 5million hits/month

• 515,000 pageviews/month

• 75,000 uniquevisitors/month

Campus Circle - Calendar Listing

• A listing for Tracesappeared on ourwebsite in our calendarsection.

• To date, the calendarlisting has been viewed116 times.

• Campus Circle websitetraffic averages: 5million hits/month

• 515,000 pageviews/month

• 75,000 uniquevisitors/month

Campus Circle - Social Media• Campus Circle posted the

Traces article thatappeared in our paperand online to our SocialMedia pages to promotethe production.

• The value of the SocialMedia outreach was$1,000.00.

Campus Circle - Event MarketingCampus Circle hand to hand distributed Traces flyers at additional film screeningevents that were appropriate for the production. These events included the films: TheGreen Hornet & The Rite. Here are some pictures from those events.

Campus Circle Sweepstakes

• An online sweepstakeswas hosted oncampuscircle.com forone month.

• Four pairs of tickets weregiven to lucky readers ofCampus Circle.

• The sweepstakes pagealso featured a video ofthe Traces performance.