Cellular Telephones and the Lifestyle Revolution - Postcard
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Transcript of Cellular Telephones and the Lifestyle Revolution - Postcard
Cellular Telephones and the Lifestyle
Revolution
(p. 259)
PostcardBy Darren Draper
QuickTime™ and a decompressor
are needed to see this picture.
Mann, Merlin. (2007). 30 seconds with that phone guy.
Cell PhonesFirst offered to Americans in 1983.Early adopters were male executives.Cell phones cost about $3,000 at the
time.
Image © 2003. BBC News. Source: http://news.bbc.co.uk/
130,000,000
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
Cell Phones Sold World-wide
1980s
130,000,000
1,000,000,000
0100,000,000200,000,000300,000,000400,000,000500,000,000600,000,000700,000,000800,000,000900,000,000
1,000,000,000
Cell Phones Sold World-wide
1980s1990s
The Real Phone Guy
Frank NuovoDirector of Phone
Design - NokiaStepped down on
April 1, 2006He made the cell
phone cool
Image © 2002. iXBT.com. Source: http://www.ixbt.com/
Frank Nuovo“Look at the earpiece. It has
three holes. But what shape are the holes? Three ovals. Look at the microphone It’s a little oval. It cost money to make those holes into oval shapes. A circle would have been cheaper. You don’t notice it - but you see it, you feel it.”
Frank Nuovo, in explaining the details of the early Nokia 101.Image © 2006. Tech News. Source: http://www.technews.it/
Re-invented PhonesSMS (Short Message Service) - 1994Individualized Ring Tones - 1998The ability to buy soft drinks from a
machine (via infrared) - Korea and other countries
Constant changes - Nokia leads the global business because it devotes 9.6% of sales to R & D.
Relative AdvantageSaves time - an estimated 2 hours
per week (more now)Allows for mobilityImportant status symbol -
widespread sale of replicas in the 1980s (more than 40,000 non-working replicas were sold)
CompatibilityConnects its user to a network of
people
“When you lose your mobile, you lose a part of your brain.”
- Student from Japan
Non-technical names - Portraying a positive image
Range of colors, styles and sizes
ComplexityOperates like a regular phone = no
need to learn new skillsSMS skills were quickly learnedToday about 1 billion SMS
messages are sent every day!
TrialabilityA friend’s cell phone can be
borrowed for trial use.Many companies offer the first
month’s service for free.Offering a free phone as a part of
the deal doesn’t hurt.
ObservabilityCell phones are everywhere!
United Kingdom, Italy, Sweden, and the Czech Republic - cell phone penetration is greater than 100%
Cell phone penetration in Asia continues to climb
United States - 73%
US Data: Pew Internet & American Life Project, April 2006 Survey.
ObservabilityCell phones are everywhere!
40% - Jr. High Schools75% - High Schools90% - Colleges
Image © 2006. Pantagraph. Source: http://www.pantagraph.com/Prensky, M. (2004). What can you learn from a cell phone? Almost anything.
ObservabilityCell phones are everywhere - even
in Utah schools
55% - Jr. High Schools85% - High Schools
Image © 2006. Pantagraph. Source: http://www.pantagraph.com/Draper, D. (2007). Mobile access in the classroom.
The EndThe End