Celebrities and the MediaJordan Shnier Marissa Firestone

How Tobacco Ads Target Teens Jordan>

It is explained that teen magazines incorporated ads for tobacco, approx. just a couple of pages away from a full page candy ad!

The article gives scientists and other volunteers’ opinion on the ad and smoking, at any age.

Rolling Stone Magazine is a form of printed media that is read by many people who range vastly in age.

Connections to APSBEHAVIOURAL ADJUSTMENTSCultural responses to environmental stresses.

Teens see advertisements that relate the relieving of stress to the use of tobacco.

FACTTobacco use is the

leading preventable cause of premature death, disease and disability.

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IDENTITY CONFUSIONThe period during adolescence when an individual

questions who they are and what they are doing with their life.

Traits are rubbed off on the confused teen from the actor and what appeared to be their habits in movies.

“Whether or not they use it all the time, it’s an influence on kids because it is saying that’s what it takes to be that star.”

FACTTobacco use increases

the risk of cardiovascular disease, cancers, respiratory diseases, adverse effects in pregnancy, gastrointestinal problems and tooth and gum problems.

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CONFORMTo change one’s behaviour or attitudes to follow

the beliefs, rules, or guidelines of other people in a group or specific class.

“Practice saying “no,” Better yet, say “I’d prefer if you didn’t smoke around me . The smoke really bothers me.” Friends will respect your wishes.

FACTMore than 40,000

Canadians, aged 35 or more, are estimated to die annually as a direct result of smoking (30,000 men, 16,000 women).

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DEVIANCEAny act by an individual or group that breaks the

social norm (seen by teens).

It is seen that social norms of teen crowds are that of a popular, cool atmosphere.

FACT26 per cent of all

Ontario households report that at least one person smokes inside the home every day or almost every day.

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RESEARCHDiligent and systematic inquiry or investigation

into a subject in order to discover or revise facts, theories, or applications.

About 80% of tobacco users start before the age of 18. So you could say that starting to smoke is a “kid” activity.

It makes sense that better educated people are, the less likely they are to smoke.

Getting a line on print ads: Pleasure and arousal reactions reveal an implicit advertising mechanism

OBJECTIVETo remake the connection between pleasure

and arousal for commercial ads. To link the difference from the pleasure and

arousal linearity to relevant message characteristics (eye-catching tactics).

METHOD•12 Large print ads were selected in full colour. •48 male and 111 female undergraduates were told to rate their “likability” of the ad.

The second part of the study required 159 subjects between the ages of 18 and 39.

One word was chosen out of the following word pairs: boring/fascinating, ordinary/remarkable, ugly/ beautiful.

CONCLUSIONS

Part I: Pleasure scores between the two different gender groups differed, as expected.

Part II: Deviating advertisements are closely connected message features that are interpreted as extraordinary.

JUSTIFICATIONTwo parts took place in the experiment to

ensure unbiased, random opinions.The ages ranged from late teens to late 30sShows that gender effects how one perceives

a certain print ad, overriding the effects of age.

Kobe Bryant and the NBA double standardsNBA star Kobe BryantHow the media and fans reacted when he

was charged for rapeIf the media doesn’t react as heavily then the

scandals will go mostly unnoticedOther sport stars, primarily Michael Jordan,

have done what is said to be worse than Kobe Yet, because of decreased coverage of the

affair he received less criticism for his actions Nathan, W.(2003, September 25) Kobe and the NBA-star double standard. Carleton University. Retrieved

October 25, 2009 from www.elibrary.com Marissa Firestone

Kobe Bryant and wife at a press conference after he was charged with the rape of a 19 year old

MediaBehaviour Changes

Crime

APS

Kobe Bryant is often seen with his two young children and wife, portraying his “family man” attitude

Basketball boys behaving badly: would college make a difference?

This is taken from the Black Issues in Higher Education journal, and was written by Julianne Malveaux

It relates to the topic because it shows that people and the media don’t care about a sports stars college credentials until they want to scrutinize them

Julianne Malveaux "Basketball boys behaving badly: would college make a difference? - Speaking of Education". Black Issues in Higher Education. FindArticles.com. 05 Jan, 2010. http://findarticles.com/p/articles/mi_m0DXK/is_20_20/ai_111530009/

Bryant, Brown, and James

ObjectiveThe author researched into those three

players career and personality and wanted to prove that college would have made a lasting impact on them

She highlighted the multiple benefits that could have come to the player if they attended any type of post-high school education

MethodResearch, research, research!For this journal one of the only things that

you could to is to look through old books and media to find about the players lives

With sports stars being so hard to contact an ordinary interview would be almost impossible

ConclusionMany low income families in the United

States would have the dilemma of dealing with sending their son to a costly university or allowing their son to sign a multi-million dollar deal

However, this article cannot give you a definite answer of whether these athletes would be different but the author concludes that it would do nothing more than help

JustificationWould help if addedGives the stories of three young superstarsShows how important education isAlso gives insight into the power of moneyCan bring up many debates and varied

opinions

Focus on…Survey dealt with peoples knowledge of

celebrities compared to their of Canadian government

ExampleOver 70% of people knew that Hannah's last

name was MontanaLess than 40% of people knew that the

Conservative party was in power of Canada