SMALL BIZ CELEBRATION

Kick off the holiday season with Small Business Saturday.

Small Business Saturday, wedged between Black Friday and Cyber Monday,

is an event that encourages customers to shop for the holidays at small

businesses. The event, which American Express started in 2010, is gaining

momentum. Here’s how your business can bene�t.

Nov. 29, 2014Small Business SaturdaySelling Points

Awareness of Small Business Saturday is growing.

That led to an increase in sales during the 2013 event.

If the trend continues, 2014 will be another banner year for Small Business Saturday.

$5.5 billion spent in 2012

$5.7 billion spent in 2013

0

5

10

15

20

25

30

ShopaholicsShoppers don’t discriminate. They patronized all types of small businesses during the event in 2013.

Clothing, accessory and

shoe stores

Book stores Bakeries Restaurants and bars

Food stores and supermarkets

Gift, novelty and souvenir stores

29% 28% 25% 24% 23%

23%

Customers’ top reasons for shopping on Small Business Saturday include:

1.Small businesses’ community contributions

2.Better customer service

3.A relaxing atmosphere with minimal crowds

4.

Fun

5.Expertise andadvice

Get Out Your MegaphonePromotion of the event, both community-wide and at your own small business, is vital to its success.

of consumers said they were aware of the event in 2013

of consumers said they were aware of the event in 201267%

71%

List your business on NFIB.com/SmallBizSat. NFIB

will promote your business on Facebook and Twitter.

Put your business listing on the map, and get free personalized

marketing materials at AmericanExpress.com/ShopSmall.

Use hashtags on social media: #SmallBizSat

and #ShopSmall.

Band with other business owners to

promote the event.

PRINT SHOP

INTERNET CAFE

Sources: Small Business Saturday Consumer Insights Survey, American Express and NFIB, 2013

NFIB.com/Celebration