CELEBRATION IDEAS FOR RETAILER

EMPOWERING PEOPLE IN RETAIL

APPRECIATETHANK

CELEBRATEHONOUR

YOUR EMPLOYEES ON 12TH DECEMBER

IMPACT OVER THE YEARS

2014

160+ Brands, 1

million Employees

316+ Brands, 70 Malls, 4

Million Employees in

India and Turkey

Celebrate

700+ Brands, 60 Malls, 6

Million Employees

across 3 countries

(India, Turkey & UAE)

500,000 People

Celebrated

200+ Brands, 2 Million

Employees In India and Turkey

Celebrate

350+ Brands, 80+ Malls, 5

Million Employees

across 3 countries

(India, Turkey, UAE)

2018

2017

2016

2015

20,000 People

Celebrated

2011

2012

2013

800+ Brands, 72 Malls, 6

Million Employees

across 3 countries

(India, Turkey & UAE)

Joined celebrations in 2013 Joined celebrations in 2016

TURKEY UAE

RED Celebrated Globally

INDIA

Joined celebrations in 2011

Government Support Over The Years

Celebrity Support Over The Years

RED Impact Study

ON EMPLOYEES

• Feel recognised and valued for their efforts• Affinity towards the business through recognition from top

management• Increased bonding amongst store employees

ON BUSINESS OUTCOME

• Increase in the productivity of retail employees• Improved team work & relationship building• Positive energy helps employees perform better

CELEBRATION IDEAS

FOR YOUR EMPLOYEES

A Day Long Special• Staff gets some time off where they become the

‘customer’ rather than ‘seller’

• Pamper session – At the end of their shift, get a free

pamper session (manicure, pedicure, facial, massage &

so on)

• On their special day they can bring along a family

member or friend

Visit their homesSurprise your employees at home, with a basket full of

goodies and personally thank them for their hard work

Decorate the storeRED themed. Some ideas –

1. Balloons

2. Picture collage on a wall, spelling the

word ‘thank you’

3. Light box saying ‘thankyou’

4. Red carpet welcome

Launch welfare schemes for the betterment of employees

Organize Sports EventOrganise a sports event or take your employees

out on the turf

Celebrate the day with familyFamily members of employees are invited for

games/interactive sessions

RED Memorabilia

THANK

YOUPROUD

RETAIL

ER

Create a host of RED merchandise to be gifted to all the

employees

Interactive activities Hold interactive and fun games/activities for

your employees

Offer special discountsOffer special discounts for your employees on this

special day

Take your employees out for a meal

Employee workshop

Party day for employees

A series of workshops can be organized for Retail

Employees in malls to benefit & add value to their lives.

Some workshops that can be done :

• Financial Literacy

• Self-defense workshop for the women

• Basic health care & hygiene

• Motivational talks

Celebrate the event by cutting a Thank You cake,

serving food as well as beverages and hosting activities

Thankyou message for employees

Using posters & communication banners.

Some touch points

• Employee back-office area

• Company intranet portal

• Employee desktop backgrounds

• Employee canteen

• Attendance registration area.

Through;Personalized messages, Videos, Thanking them at various touch points

Involve suppliers and vendorsRetail Employees

Day opens a doorway

between retailers and

suppliers

In the food courts Customise your cupsPaste a sticker of the TRRAIN RED logo with the #ThankYouBolaKya?

Campaign. So when your employees serve the customers, they’re instantly

reminded to thank their server and awareness about RED is spread

Appreciation videoAt the end of a shopping experience, customer will be asked to thank the

staff who helped them – will be video recorded or only audio. By the end of

the day a compilation would be created and shown to the staff

CELEBRATION IDEAS

TO EXECUTE WITH YOUR CUSTOMERS

#THANKYOUBOLAKYA?Join the cause.

Signage#THANKYOUBOLAKYA?

Did you thank your retailer?

Celebrate and thank them this Retail

Employees’ Day, 12th

December

Locations –

• Outside your store

• Inside your store

• Inside the trial rooms

Post-it Wall Thankyou Tree

Install a post-it wall in the mall encouraging customers to

leave Thank You messages for the employees. This can be

further amplified by forming a message for the employees

from the post-its

Place a Tree at the exit gate / Atrium space with a bowl

of Thank you notes written inside. The notes will have

pre-written thankyous and also space for name of the

employee

A volunteer will ask the customers to put up the thank

you note on the tree for the staff

Selfie Corner

Digital Board

Install a selfie corner for both customers and

employees to engage with

Install a digital board in malls which keeps a count of how

many ‘thankyous’ are said or a countdown till Retail

Employee Day

Thankyou card with a chocolate / flowerThankyou cards with a chocolate/flower provided to customers

at entrance

These cards will be given by customers to employees

Fundraising campaign Initiate a fundraising campaign for the

betterment of your employees

Reference - Project Sapna

Watch here : https://www.youtube.com/watch?v=PIEiWhHinUw

• Cover photos to Retail Employees Day – Facebook &

Twitter

• Website Banner thanking your employees. – Link to

Retail Employees Day website

Campaigns on Social media

• Pre RED – a week prior;

• collect a few stories of how your employees came to become retailers,

what is/were their story/struggles? – Post them throughout the week

• Hold engaging contests for customer and employees

• YouTube series – 3 videos;

Set of 2 employees will answer FAQs from customers & aspiring

retailers

Retrieval of FAQs – ‘what would you like to know about our staff ’ –

asked & questions collected from various social media platforms

CELEBRATION IDEAS

TO ACTIVATE ON SOCIAL AND DIGITAL MEDIA

• During RED – Live stream the exciting activities you

have planned for your employees, get on the spot

feedback from your employees, create posts

wishing/thanking your employees – On different

social media platforms

• Post RED – post videos of your employees talking

about the things they liked during this day, did they

feel appreciated & so on

• All the above under 2 hashtags #RetailEmployeesDay

& #ThankYouBolaKya?

Local Radio & Media can be invited to cover the entire event. All the celebrations, customer & employee engagement activities can be a huge PR opportunity

RADIO

RE TWEETS

BRAND AMBASSADOR WISHING RED

NEWSPAPER

CELEBRATION IDEAS

PR ACTIVITIES

ARE YOU

READY TO

CELEBRATE?#ThankYouBolaKya?