CELEBRATING the good in the game - ArbiterSports...The year-long celebration will feature local game...
Transcript of CELEBRATING the good in the game - ArbiterSports...The year-long celebration will feature local game...
CELEBRATING the good in the game
THE FIRST COLLEGE FOOTBALL GAME
▪ College Football 150th Anniversary is a Texas non-profit corporation
▪ 13-person CFB150 Board of Directors & advisory committees comprised of members from college football stakeholder groups
▪ Cash contributions from College Football Playoff and NCAA
▪ Office space provided by the National Football Foundation
ABOUT THE ANNIVERSARY
A BROAD BASED NATIONAL CELEBRATION INCLUSIVE OF 800+ COLLEGE FOOTBALL PROGRAMS.
Focus of the ANNIVERSARY campaign
▪ Rich history and tradition
▪ Passion and cultural significance
▪ Educational opportunity
▪ Leadership development
▪ Community impact
College football stakeholder groups
Partnerships to promote the Anniversary & amplify the positive stories in college football.
Anniversary activations
Uniform Logo Program
Over 200,000 uniform patches & helmet decals have been provided to schools & officials. Coaches will receive joint CFB150/AFCA patch.
Celebration Playbook
Toolkit provided with customizable video, promotional & digital templates for use during 2019.
Media effort
Broadcast networks asked to promote the Anniversary through use of the logo on-air and in creating unique Anniversary content during the 2019 season.
Media effort
CFB150.org | @CFB150 | #CFB150
Earned media
30-second Anthem video
2019-20 Key activation datesThe year-long celebration will feature local game activations with a national focus on the following dates:
August/September: Selected early season games will feature 150th Anniversary content
Anniversary Week October 31 – November 9, 2019
Schools encouraged to showcase their own history by including the 150th Anniversary in the game presentation
November 4NFL celebrates CFB150 during MNF: Dallas Cowboys at New York Giants
November 6 (Anniversary Day)First Game Commemorations - Princeton/Rutgers
Miami (OH) at Ohio
November 9Princeton vs. Dartmouth at Yankee Stadium
Postseason: Conference championships, bowl games, NCAA/NAIA/NJCAA Championships & 2020 College Football Playoff
Additional promotions
IMGCL is the official product licensing agent of CFB150.
Commemorative 150th items such as flip coins, footballs & apparel will be available at retail.
The NCAA approved incorporation of the 150th
logo on-field during 2019. The mark would appear in place of the 50-yard line marker.
To order, contact your Pioneer Sales Rep or Jackie Mroz via phone (800) 877-1500 or email [email protected]
Request of athletic departments
WEAR THE LOGOUSE THE
PLAYBOOKINCLUDE CFB150
IN-GAMEUSE #CFB150 ON
SOCIAL
150 YEARS OF COLLEGE FOOTBALL
2019 marks a significant milestone in the history of collegefootball. On November 6, 1869, the first contest betweenPrinceton and Rutgers was played and the affinity for thisgreat game began.
The Football Bowl Association (FBA) will embrace theopportunity to support this historic event with a year-longcelebration commemorating 150 years of great memories,games and pageantry.
THE FOOTBALL BOWL ASSOCIATION
For more than 100 years, bowl games have provided anunmatched experience for student-athletes anduniversities to celebrate the end of a successful season.
Players, coaches, support staff, spirit squads, bandmembers, fans, and alumni have visited destinationsnationwide, creating memories that will last a lifetime.
Bowls are important economic impact producers fortheir communities. Each year, the spotlight placed onthe 31 communities translates into more than $1.5billion in economic impact.
Bowl Lineup Academy Sports + Outdoors Texas Bowl
Air Force Reserve Celebration Bowl
Allstate Sugar Bowl
AutoNation Cure Bowl
AutoZone Liberty Bowl
Bad Boy Mowers Gasparilla Bowl
Belk Bowl
Birmingham Bowl
Camping World Bowl
Capital One Orange Bowl
Cheez-It Bowl
Cheribundi Tart Cherry Boca Raton Bowl
Chick-fil-A Peach Bowl
College Football Playoff National Championship
Dollar General Bowl
DXL Frisco Bowl
Famous Idaho Potato Bowl
Franklin American Mortgage Music City Bowl
Goodyear Cotton Bowl Classic
Hawai’i Bowl
Hyundai Sun Bowl
Lockheed Martin Armed Forces Bowl
Makers Wanted Bahamas Bowl
Military Bowl presented by Northrop Grumman
Mitsubishi Motors Las Vegas Bowl
New Era Pinstripe Bowl
New Mexico Bowl
NOVA Home Loans Arizona Bowl
Outback Bowl
PlayStation Fiesta Bowl
Quick Lane Bowl
R+L Carriers New Orleans Bowl
Raycom Media Camellia Bowl
RedBox Bowl
Rose Bowl presented by Northwestern Mutual
San Diego County Credit Union Holiday Bowl
SERVPRO First Responder Bowl
TaxSlayer Gator Bowl
Valero Alamo Bowl
VRBO Citrus Bowl
Walk-On’s Independence Bowl
CELEBRATING THE GOOD OF THE GAME
Through education, leadership and community,various stakeholders will amplify the positive impactof college football.
The FBA will share the stories and show its supportthrough three key areas: year-round activations,game day activations and commemorative events.
YEAR-LONG ACTIVATIONS
• Co-branded composite logo with the CFB 150 mark
• Vault book, published by Whitman – a first of its kind
• All-time bowl team, games and top moments
• FBA Hall of Fame inaugural class
• Speakers bureau
• Monthly newsletter
• Social media campaign
GAME DAY ACTIVATIONS
• Uniform patches and helmet decals
• CFB 150 field stencil
• Student-athlete participation certificate
• Digital assets (videoboard and ribbon board)
• Game program editorial features
• In-venue displays and visuals
• Social media activations
COMMEMORATIVE EVENTS
• August 23: 150th Anniversary luncheon at the College Football Hall of Fame
• October 31-November 9: Anniversary week
• November 4: NFL celebrates CFB 150 during Monday Night Football, Dallas Cowboys at New York Giants
• November 6: 150th Anniversary Day
Miami (OH) at Ohio
FBA Football Challenge Social Blitz
• November 9: Dartmouth vs. Princeton at Yankee Stadium
• Culminating event at the 2020 College Football Playoff National Championship
Why Postseason Bowls Matter
• In 2018-19 Bowls returned $648M to 10 conferences
• 1.634 M fans attended games in person
• 210,310,773 watched bowls on National Television
• Approximately 8,000 student-athletes, 20,000 Band members, 1600 Spirit Squad members, attend bowls each year
• Half the teams that participate in bowls finish the season with a win.
• 92% positive reaction on NCAA Satisfaction Surveys
Broadcast networks will promote the anniversary through theuse of the logo on-air and in creating unique contentthroughout the 2019 season.
ESPN has embarked on a year-long, multi-platform storytellingexperience which includes television, radio and digitalinitiatives.
Additionally, they will introduce college football’s all-time, teams, coaches, games and players as voted on by a select 150-member panel from across college football, made up of former coaches and players as well as media members, administrators, and additional key figures in and around the sport.
MEDIA EFFORT
CONTACT INFORMATION
Name: Wright Waters, Executive Director
Organization: Football Bowl Association
Email: [email protected]
cfb150.org
footballbowlassociation.com
#CFB150 FBA