CELEBRATING 2016 INTERNATIONAL YEAR OF...
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VOLUME XVI v ISSUE 18 CELEBRATING 2016 INTERNATIONAL YEAR OF PULSES OCTOBER 28, 2016 Contents • FNCE .................................................1 & 4 • Pulse Exports/Imports ...............2 & 5 • Pulse Market News............................. 3 • NPGA Marketing Director ............... 4 Continued Pg. 4>> Photo: USA Dry Pea & Lentil Council’s Sarah White encourages FNCE attendees to take the pulse pledge. T he Food & Nutrition Conference and Expo, otherwise known as FNCE (pronounced “Fencie”) is the annual conference and expo of the Academy of Nutrition and Dietetics. The claim to fame for FNCE is it is the world’s largest annual meeting of food and nutrition professionals. With educational sessions, lectures, briefings and culinary demonstrations, FNCE brings members, professionals and the media together. The 2016 FNCE expo held October 15-16 attracted nearly 10,000 food and nutrition professionals to Boston, Massachusetts. The USA Dry Pea & Lentil Council and the American Pulse Association teamed up with the marketing team of Canadian Lentils to sponsor an epic Pulse Hub booth at the conference. The 20 by 30 foot booth featured a variety of pulse- packed food samples prepared by Chef Christine Farkas (considered a pulse expert), a pulse pledge station, pulse-branded canvas tote bags, branded kitchen utensil kit giveaways, pulse crop handouts and information, and a book signing by influencer and celebrity nutritionist Cynthia Sass. Over 1,000 food and nutrition experts took the pulse pledge at the booth, and over 1,500 had their cards scanned for more information. Jessie Hunter, Director of Domes- tic Marketing, met with more than 30 high-profile food and nutri- tion influencers who contribute to national media outlets. They discussed opportunities for future collaboration, established new connections as well as strength- ened existing relationships. As a result, a number of influencers have plans to mention Pulses in their post-event coverage, includ- ing Liz Weiss of Meal Makeover Moms, Keri Gans, Dawn Jackson- Blatner, and more. The pulse presence at the expo was prominent, and thousands of food professionals visited the booth. The event itself offered several educational sessions throughout focusing heavily on the goodness of pulses, including a research-themed presentation by Chris Marinangeli of Pulse Can- ada, an educational session hosted by Oldways with Cynthia Sass and John Sievenpiper, and a “Future of Food” breakfast session (spon- sored by the APA) with celebrity RDN panelists Sharon Palmer and Joan Panepinto. Nearly all booth visitors were fa- miliar with the term “pulses” and their health benefits, a significant contrast to what we saw and heard last year, when attendees knew the individual pulse ingredients
Transcript of CELEBRATING 2016 INTERNATIONAL YEAR OF...
VOLUME XVI v ISSUE 18
CELEBRATING 2016 INTERNATIONAL YEAR OF PULSES OCTOBER 28, 2016
Contents• FNCE .................................................1 & 4• Pulse Exports/Imports ...............2 & 5• Pulse Market News .............................3 • NPGA Marketing Director ...............4
Continued Pg. 4>>
Photo: USA Dry Pea & Lentil Council’s Sarah White encourages FNCE attendees to take the pulse pledge.
The Food & Nutrition Conference and Expo, otherwise known as
FNCE (pronounced “Fencie”) is the annual conference and expo of the Academy of Nutrition and Dietetics. The claim to fame for FNCE is it is the world’s largest annual meeting of food and nutrition professionals. With educational sessions, lectures, briefings and culinary demonstrations, FNCE brings members, professionals and the media together. The 2016 FNCE expo held October 15-16 attracted nearly 10,000 food and nutrition professionals to Boston, Massachusetts.
The USA Dry Pea & Lentil Council and the American Pulse Association teamed up with the marketing team of Canadian Lentils to sponsor an epic Pulse Hub booth at the conference. The 20 by 30 foot booth featured a variety of pulse-packed food samples prepared by
Chef Christine Farkas (considered a pulse expert), a pulse pledge station, pulse-branded canvas tote bags, branded kitchen utensil kit giveaways, pulse crop handouts and information, and a book signing by influencer and celebrity nutritionist Cynthia Sass. Over 1,000 food and nutrition experts took the pulse pledge at the booth, and over 1,500 had their cards scanned for more information.
Jessie Hunter, Director of Domes-tic Marketing, met with more than 30 high-profile food and nutri-tion influencers who contribute to national media outlets. They discussed opportunities for future collaboration, established new connections as well as strength-ened existing relationships. As a result, a number of influencers have plans to mention Pulses in their post-event coverage, includ-ing Liz Weiss of Meal Makeover
Moms, Keri Gans, Dawn Jackson-Blatner, and more.
The pulse presence at the expo was prominent, and thousands of food professionals visited the booth. The event itself offered several educational sessions throughout focusing heavily on the goodness of pulses, including a research-themed presentation by Chris Marinangeli of Pulse Can-ada, an educational session hosted by Oldways with Cynthia Sass and John Sievenpiper, and a “Future of Food” breakfast session (spon-sored by the APA) with celebrity RDN panelists Sharon Palmer and Joan Panepinto.
Nearly all booth visitors were fa-miliar with the term “pulses” and their health benefits, a significant contrast to what we saw and heard last year, when attendees knew the individual pulse ingredients
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DRY PEAS
Yellow peas pushed our pea export volumes and values
higher for the crop year, setting record high prices along the way. In fact, we saw yellow pea prices rise significantly above green pea prices for much of the year, in a reversal of the usual pricing scenario. The large yellow pea export volumes were not enough to for us to set a record for pea exports, because green pea exports lagged far behind the prior year levels as many green pea importers found themselves holding large green pea stocks going into the 2015-16 marketing year. India and China continued to be the biggest customers for US yellow peas, and good volumes of yellow peas also went to food aid, mostly as split peas. India
LENTILS
Record lentil prices translated into record sales values for US
lentil exports last year. Our lentil export sales volumes climbed by less than 2% vs one year ago, but our sales values rose by 16%, as the world pulse trade sought out US lentils despite high prices. India (Richleas) and Spain (Pardinas) continued to be our leading lentil export markets in 2015-16, and sales values to both countries increased by about 20% over 2014-15, while sales volumes were about the same as a year
CHICKPEAS
US chickpea exports set new records in terms of both
volumes and values last year as chickpea exports topped 50% of our chickpea production for the first time in four years. Sales rose to many of our established chickpea export markets -- Spain, India, Turkey -- but chickpea exports also increased in unexpected places, including Peru, United Arab Emirates and Sri Lanka. The pattern
Continued Pg. 5>>
NOTES Production figures are from USDA/NASS Export values and volumes are from USDA/FAS
USA DRY PEA EXPORTS Aug-16 Aug-15 Sep 2015 - Aug 2016 Sep 2014 - Aug 2015 Sep 2014 - Aug 2015 4 YR AVG
export value US$ $35,311,645 $32,404,906 $278,441,795 $227,884,281 $227,884,281 $218,723,341export volume MT 85,464 75,209 529,560 467,030 467,030 415,564 export unit value $/MT $413.18 $430.86 $525.80 $487.94 $487.94 $526.33 US production MT 829,311 778,145 829,311 778,145 778,145 558,739exports / production 10.3% 9.7% 64% 60% 60% 74%
USA LENTIL EXPORTS Aug-16 Aug-15 Sep 2015 - Aug 2016 Sep 2014 - Aug 2015 Sep 2014 - Aug 2015 4 YR AVG
export value US$ $11,930,774 $9,008,029 $173,098,273 $146,916,258 $146,916,258 $136,083,221export volume MT 16,968 12,705 220,356 216,347 216,347 209,082 export unit value $/MT $703.12 $709.01 $785.54 $679.08 $679.08 $650.86 US production MT 239,318 152,726 239,318 152,726 152,726 208,881exports / production 7.1% 8.3% 92% 142% 142% 100%
USA CHICKPEA EXPORTS Aug-16 Aug-15 Sep 2015 - Aug 2016 Sep 2014 - Aug 2015 Sep 2014 - Aug 2015 4 YR AVG
export value US$ $4,326,375 $2,622,888 $48,496,011 $34,013,251 $34,013,251 $50,711,172export volume MT 5,700 3,484 59,100 41,763 41,763 53,271 export unit value $/MT $759.01 $752.84 $820.58 $814.44 $814.44 $951.94 US production MT 114,442 127,370 114,442 127,370 127,370 133,936exports / production 5.0% 2.7% 52% 33% 33% 40%
TOTAL EXPORT VALUE Aug-16 Aug-15 Sep 2015 - Aug 2016 Sep 2014 - Aug 2015 Sep 2014 - Aug 2015 4 YR AVG
$51,568,794 $44,035,823 $500,036,079 $408,813,790 $408,813,790 $405,517,734
SEP-AUG CROP YEAR -- YTD ANNUAL EXPORTS2014-15 Crop Year 2011-14 AVGMONTHLY RESULTS
The USDA has published the pea, lentil and chick-pea export data for AUG 2016. The Council market-
ing year runs from SEP through AUG, and the year-end export figures show that this has certainly been a year for the record books.
The aggregate value of our pea, lentil and chickpea exports topped $500 million for the first time ever. That is about $40 million higher than the previous re-cord set in 2013-14, and over $90 million higher than our 2014-15 export values.
and China also dominated our green pea exports, but at lower volumes than in the prior year. The Philippines, Peru and Pakistan took good volumes of US green peas as well.
ago. Latin America showed good lentil sales growth last year, with both Mexico and Columbia taking larger volumes, while sales to Peru were unchanged from 2014-15. Some volumes of lentils went into food aid as well.
Copyright2016 2780 W. Pullman Road, Moscow, ID 83843 • www.usapulses.org • Ph: 208.882.3023 • Fax: 208.882.6406 32780 W. Pullman Road, Moscow, ID 83843 • www.usapulses.org • Ph: 208.882.3023 • Fax: 208.882.6406
Today’s Exchange Rate: 1 Canadian dollar = 0.75 U.S. Bank of Canada
� Market prices contained in this newsletter may or may not reflect actual market conditions at the time of sale.
� U.S. prices are gathered from USDA Bean Market News which uses averages based on U.S. #1 production from the date surveyed and are for thresher run, clean basis.
� Canadian prices are gathered from the Saskatchewan government.
√ COMPARED TO LAST WEEK: Trading activity was steady with moderate demand. According to the Crop Progress and condition report 10-24-16, North Dakota has 93% of beans harvested. Harvest still is underway for a few regions, but the bulk of harvest is wrapped
Northern Tier: Prices reported on a cwt basis, Del warehouse, thresher run and U.S. No. 2’s or better.
2016 2015 2016 2015 2016 2015 2016 2015 2016 2015 2016 2015$5.97 $5.81 $5.29 $5.31 $13.86 $14.04 $10.59 $10.40 $11.28 $11.28 $7.43 $7.43
October 28, 2016 NPP $8.67 $8.67 $7.99 $8.17 $22.40 $22.40 $19.13 $18.76 $31.73 $31.73 $26.73 $26.73
October 21, 2016 NPP $8.67 $8.67 $7.99 $8.17 $22.40 $22.40 $19.13 $18.76 $30.86 $30.86 $25.86 $25.86September 11, 2015 NPP $11.06 $11.06 $11.06 $11.06 $30.85 $30.85 $27.58 $27.21 $26.00 $26.00 $21.00 $21.00
All All
Pulse Loan Rate: #2 Grade
Midwest region: all counties in Montana and North Dakota, plus all counties in all other states not in the West Region.Source: USDA Farm Service Agency
USDA2015-16NationalPostedPriceandLoanRateSummary
NewLoanRatesEff:May1DryPeas Lentils LargeChickpeas SmallChickpeas
West Midwest West Midwest
PNW: Prices reported on a cwt basis, Del warehouse, thresher run and U.S. No. 1’s.
GreenPeas(whole) $ 9.00-9.50 $ 9.00-9.50 $ 10.00-12.00YellowPeas(whole) $ 10.00 $ 10.00 $ 12.00Lentils(Brewer) $ 25.00-26.00 $ 25.00-26.00 $ 38.00Lentils(Pardina) $ 25.00 $ 20.00-25.00 $ 37.00-38.00Chickpeas(LargeKabuli) $ 34.00-36.00 $ 34.00-40.00 $ 29.00-30.00
GreenPeas $ 8.33-10.00 $ 8.33-10.00 $ 8.33-10.00YellowPeas $ 7.92-10.83 $ 7.92-10.83 $ 10.00-11.67Lentils(Richlea) $ 24.00-30.00 $ 24.00-30.00 $ 32.00Chickpeas(LargeKabuli) $ 38.00-43.00 $ 38.00-40.00 $ 24.00
GreenPeas $ 9.58 $ 9.01 $ 10.21YellowPeas $ 8.94 $ 8.79 $ 9.79FeedPeas $ 7.95 $ 7.95 $ 6.05Lentils(Laird) $ 40.17 $ 38.89 $ 33.87Lentils(Red) $ 22.50 $ 21.58 $ 25.65Lentils(Richlea) $ 33.11 $ 32.63 $ 30.35Chickpeas(Desi) $ 23.18 $ 23.18 $ 20.19Chickpeas(Kabuli9mm) $ 38.57 $ 37.81 $ 22.23
(PricesinU.S.$/cwt.)AsofOctober19,2016
NorthernPlains
PULSEPRICECHART(GrowerPricesinU.S.$/cwt.on#1Grade)October28,2016 October21,2016 LASTYEARPacificNorthwest
NorthernPlains
Canada
Copyright2016 42780 W. Pullman Road, Moscow, ID 83843 • www.usapulses.org • Ph: 208.882.3023 • Fax: 208.882.6406
Shannon Berndt, Exective Director of the Northern Pulse Growers Association announced that NPGA has hired Brian Gion (photo left) as the NPGA Marketing Director. Brian begins his duties on November 1, 2016. As a brief introduction to Brian; he grew up on a cow/calf, small dairy and grain operation in southwest North Dakota. His work experience includes NDSU Steele County Agent/County Chair, Cooperative Development Specialist for the Montana Cooperative Development Center, CEO of the Montana Council of Cooperatives/Cooperative Development Center and most recently as a Farm Credit Services Loan Officer in Beulah, ND. His twenty five years of work experience led to receiving a Program of Excellence award from Farm & Ranch Guide. Berndt believes Brian’s experience in agriculture, rural economic development and leadership will be a tremendous asset to the NPGA and entire pulse industry, particularly at a time when the industry is expanding so rapidly.
“The increase in acres within other regions provides an opportunity to educate new growers on the best practices to grow a quality product,” said Berndt. The USA Dry
Pea & Lentil Council shares this vision with NPGA and we will work collaboratively to expand grower education programs. Brian will play an integral part in developing this program and marketing. “I am excited to have Brian on our team and am looking forward to continued success in the pulse industry,” added Berndt. Another big win for the USA pulse industry! Welcome aboard, Brian.
but not the category of “pulses.” In addition, the majority knew many health benefits and were promoting them with their clients and many mentioned they’ve been seeing pulses everywhere in the past year.
The key takeaway from the show is that Pulses are trending in a big way. In fact, much of the news driven by the FNCE event mentions the power of pulses as one of the big trends of the year. Nutritionist Keri Gans wrote in an article for Yahoo Sports that several themes permeated the event; sustainability, plant-based foods and gut health, and announced that pulses are huge in all of these areas.
“I always love to be able to recommend healthy food to my clients that are ‘in,’” said Gans. “And pulses are in!”
Photo Above: The Pulse Hub booth. Left: Cynthia Sass at “Slim Down Now” book signing, featuring pulses.
Copyright2016 2780 W. Pullman Road, Moscow, ID 83843 • www.usapulses.org • Ph: 208.882.3023 • Fax: 208.882.6406 52780 W. Pullman Road, Moscow, ID 83843 • www.usapulses.org • Ph: 208.882.3023 • Fax: 208.882.6406
As the chart shows, pea imports rose sharply in 2012 through 2014, and then fell sharply in 2015 and 2016. The rise in imports was driven in part by the demand for lower-priced peas for various end-uses, including the increased use of peas and pea protein in pet foods. But the increase was also driven by a sharp increase in the imports of pea seed for planting. As the imported yellow pea seed from Canada has turned into greater domestic production, value-added processors have been able to satisfy more of their demand with US peas, and exports have declined.
Lentil imports have been relatively steady for the last five years, with much of the import volume attributed to lentil seed for planting. We assume much of that
was Richlea seed, with some red lentil seed as well.
Chickpea imports have been rising year to year from 2012 through 2105, as many hummus makers have been willing to take (‘cosmetically challenged’?) chickpeas from Canada at low prices, while US chickpea suppliers can find better prices for our high quality chickpeas in export markets. That trend continued in 2016, but the real surge in chickpea imports this year was due to imported seed for planting, which totaled over 27,000 MT.
Tim, McGreevy, CEO [email protected] Rhoades, Editor [email protected]
USA Dry Pea and Lentil Council2780 W Pullman RoadMoscow, Idaho 83843208-882-3023 www.usapulses.orgAll rights reserved. 2016.
THE USADPLC IS AN EQUALOPPORTUNITY EMPLOYER AND PROVIDER.
CONTINUED
of the last few years continued, as we saw higher-priced US chickpeas exported to quality conscious markets while lower-priced chickpeas were imported from Canada to supply hummus producers.
IMPORTS
Along with the export data, USDA publishes import data for peas, lentils and chickpeas, and the end of the marketing year is a good time to take a look at pulse imports.
IMPORTS (MT) 2012 2013 2014 2015 2016
Dry Peas 68,609 130,174 222,154 184,285 122,473
Lentils 35,000 30,224 40,729 41,183 36,213
Chickpeas 18,614 24,101 32,872 37,771 61,659
Total Imports 122,223 184,499 295,756 263,238 220,344
Statistical Chart by Tayebeh Soltani, Assistant Marketing Manager.
Analysis by VP of Marketing, Pete Klaiber and Tayebeh Soltani.
