12 February 2009 CEDR Business Modelling 1

CEDR eSafety Road Map

Business modelling

12 February 2009 CEDR Business Modelling 2

Business Modelling Process

Business Model Business Case Business Plan

12 February 2009 CEDR Business Modelling 3

Business Modelling Domains: STOF model

Service

OrganisationTechnology

Finance

Product Outcome

12 February 2009 CEDR Business Modelling 5

Data gathering

Data processing

Content Utilisation

Value Web: RTTI

Content providing

RegulationCommuni-

cation Provider

DeviceProvider

ApplicationProvider

Advertising

Datacollection

Dataaggregation

Decisionmaking

End userServiceProvider

Wholesale ServiceProvider

12 February 2009 CEDR Business Modelling 6

Datacollection

Dataaggregation

Decisionmaking

RegulationApplication

Provider

ServiceProvider

End user

Communi-cation

Provider

DeviceProvider

Advertising

Wholesale ServiceProvider

RWS - loops

RWS RWS -TIC

RWS -TIC

RWS - Traffic-

mgt

IR detect

RWS - Traffic-

mgt

Value web RTTI – Organisation (1)

0900-9622,SMS

Data gathering

Data processing

Content Utilisation

Content providing

12 February 2009 CEDR Business Modelling 9

Value web analysis

Who is the (end) user? Which roles/activities are required to make & deliver the service? What is the added value of each activity/role?

Activities

Who delivers what to whom? (products, information) What is the flow of money, information?

Relations

Which party is best capable to perform a certain role?Are there combination of roles possible that can be performed by one or another party?

Organisation

Where is the power in the web?Which roles are required to get started?Which cooperations are essential for a good service delivery?

Power

Generic: how the service is created

Specific: who and how

What technology is used in what activity / relation? Are there alternatives? What are the implications

Technology

Analysis

12 February 2009 CEDR Business Modelling 13

Recap

Model Case Plan

Business Modelling Process

Service

OrganisationTechnology

Finance

Product Outcome

STOF DomainsData

gatheringData

processing Content

UtilisationContent providing

Datacollection

Dataaggregation

Decisionmaking

Regulation

End user

ApplicationProvider

ServiceProvider

Communi-cation

Provider

DeviceProvider

Advertising

Wholesale ServiceProvider

Value Web

12 February 2009 CEDR Business Modelling 14

Detail per phase

Business Model Business Case Business Plan

Service

OrganisationTechnology

Finance

Product Outcome

Service

OrganisationTechnology

Finance

Product Outcome

Service

OrganisationTechnology

Finance

Product Outcome

12 February 2009 CEDR Business Modelling 15

Different accents in the phases

0

10

20

30

40

50

60

70

80

Effort

Service Technology Organization Finance

Model

Case

Plan

Domain

Phase

12 February 2009 CEDR Business Modelling 20

Who does what?

Inter-national

EU

CEDR

(national)

Business M

odelB

usiness Case

Business P

lan

Accent Function

Service Policy/StrategyOrganisation

Technology Definition

Finance

Translation of policy into practice

Realisation

National Public body

Min. V&W / DGMO (NL)

DfT (UK)

RWS (NL)

HA (UK)

Regions

12 February 2009 CEDR Business Modelling 22

Conclusions from the Workshop at Rijkswaterstaat on Business Modelling (1)• Attractive, useful and simple

arrangement/planning/discussion model

• Gives a structured substance to particularly at the strategic level

• Gives insight in coherence/relations• Facilitates discussions between

stakeholders• Particularly useful in future complex

services like cooperative systems

12 February 2009 CEDR Business Modelling 23

• More explicit the role of the end-user• The influence of vision/market developments

and strategy > assumptions and boundary conditions

• How can this facilitate pre commercial procurement?

• Useful approach > make this more explicit compared to other methodologies

• How does the Multi Service Provider concept fit?

Conclusions from the Workshop at Rijkswaterstaat on Business Modelling (2)