Cedar rapids skywalk 7ss

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1. 2013GunningLabs 19632012Cedar Rapids SkyWalk Evolution 2. 2013GunningLabs First Component Completed: 1963 Design: Brown, Healy & Bock Only 6 months behind Minneapolis Second oldest of only 15 in the US 3. 2013GunningLabs Engineered by Leo Peiffer Ofcially opened October 13, 1980 FOUR functional bridges at opening SIX open by 1984 THIRTEEN by 1987 4. 2013GunningLabs The Cedar Rapids Skywalk System Ofcially over 33 years old, but functional for over 50 years! Serves 40 Buildings downtown with Direct Access at 2nd level Covers more than 15 square miles of downtown CR Is used daily by thousands of Cedar Rapids workers 5-6,000 daily parkers 5. 2013GunningLabs Original signage uses uorescent tube backlighting, & vinyl lettering on acrylic panels. Current signage dates from 1987 6. 2013GunningLabs Nesper Signs installed uniform signs in 1987. Since then a wide variety of signage styles, colors, identities and updates has happened. 7. 2013GunningLabs Existing information is inaccurate, confusing, and does not meet ADA Compliance 8. 2013GunningLabs Ideas for the Cedar Rapids SkyWalk enriching the city core with communication & information 9. 2013GunningLabs Cedar Rapids SkyWalk 2 Project Goals Create a new and more iconic identity for the system: SkyWalk 2 Clearly indicate entrances & exits (including access types) Improve waynding with updated, accessible, and accurate signage. Add wall, stair and elevator signs to system. Improve system map signage. Ensure ADA compliance with wall, stair, and elevator signs: height, size, braille, etc. Create a new touch-screen City Map & Directory incorporate downtown communications & advertising system: SkyTalk incorporate dynamic WayFinder system into all signage Complete & operational in 2013 10. SKYWALK S2 !"#"$%"&%'()* +, - . / 0 1 2 ,3 4 ,, SSKYWALKKYWALKKYWALKKYWALKKYWALKKYWALKKYWALKKYWALKKYWALK SS2 S2 S !"#"$%"&%'()* +, - . / 0 1 2 ,3 4 ,, 2013GunningLabs New Iconic Identity (Initial Concepts) Aligns with Park Cedar Rapids ID 11. 2013GunningLabs Clearly Indicate Entrance & Exits ! "#$%&" ' ( ) *+%), ( !"#$%&' ()(*#"+% !,-.#), #//(!! 12. 2013GunningLabs2013GunningLabs Interactive Kiosks: Maps & Advertising Daily & Immediate Messaging Over 10,000 brand impressions per day. More than 675 downtown businesses & 46 restaurants Community Leadership Recruitment & Retention Civic Business Presence Public Relations Exposure 13. 2013GunningLabs Improved Waynding w/Directory & Overheads !"#$%&'#$()*+)&, -#.*/0'123)1#$()*+)&, -#.*/0'1 4#.*/0'1 5#.*/0' 6#.*/0'1 !"#78**(*%9#78&:89 !&):8+#;)98# (.*8:988#=/:8* 7>#7/&?@#78&:89 ;)A8#"8%1/&1#B%9'%+8 14. 2013GunningLabs Improved Waynding w/Directory & Overheads !"#$%&'()' Second St. Third St. 15. 2013GunningLabs Improved Waynding Directory Symbols PARKING & TRANSIT DINING SHOPPING ENTERTAINMENT 16. 2013GunningLabs Touchscreen Kiosk Directory Wall-mount or Freestanding Vandal-resistant Design Outdoor Versions Available Touchscreen Functions Skywalk & Downtown Navigation Business Directory Calendar of Events Parking Services ... 17. 2013GunningLabs2013GunningLabs Full Screen Advertising Over 10,000 brand impressions per day. More than 675 downtown businesses & 46 restaurants Full-screen images on a 42 HD display. Full-screen video capabilities with surround sound Proximity sensors switch kiosks to informational mode on approach. Advertising repeated in all overhead signs w/10 screens 18. !"#$%&' ()*#"&+%* ,%&%&' (),#%&$+ +-.!!%&' ()+/#0%1/+ /0/&*+)() +-.2+ !"#$%&'()* 3"!!%&')( ,%#/1*%.&+ !"#$%&' ()*#"&+%* ,%&%&' (),#%&$+ +-.!!%&' ()+/#0%1/+ /0/&*+)() +-.2+ !"#$%&'()* 3"!!%&')( ,%#/1*%.&+ 2013GunningLabs SkyTalk: Directory Interactive Business Directory Shopping | Dining | Events Automatically Updated Events Hoopla partnership News & Weather Dynamic Waynding Advertising 19. 2013GunningLabs SkyTalk Map View Advertising shrinks to bottom, remaining touch-activated Shows Immediate Surroundings, Businesses, Weather Icons and Names on Map Calls Out Available Coupons Pinch Command to Zoom 20. 2013GunningLabs SkyTalk: Events Interactive Biz & Event Directory Partnership With Hoopla Dynamic Sponsorship & Advertising Click-thru Details Call-My-Mobile Reservations Share to Facebook/Twitter 21. 2013GunningLabs SkyTalk: Shops, etc. Drill-down Directory Listings Search by Area, Cuisine, etc. Browse-by-location View Touch for Biz Details Send Directions to Mobile Call-My-Mobile for Reservations Sharing with Social Media 22. 2013GunningLabs SkyTalk: Detail View Incorporate Existing Website Menu View Mode Call-My-Mobile for Reservations Map From Here Feature Send Directions to Mobile Coupon Printing at Kiosks 23. 2013GunningLabs SkyTalk: Advertising Advertising: Sponsorships Limited Number of Sponsors High-prole, Full-screen Ads Key times/dates Advertising: Weekly Placements Online Sign-up, Self-Managed Variable Rates, Times, & Frequencies 24. 2013GunningLabs The SkyWalk2 Website A new public face to the Downtown Cedar Rapids scene A business case for thriving daytime commerce and dining And to quote John Schnipkoweit: SkyTalk is an innovative step in the right direction for helping downtown become more pedestrian friendly - while its fun to carry torches and show off our secret passageways, we need a system like SkyTalk that's easy to use and welcomes new users. 25. 2013GunningLabs WayFinder: A Personal Guide Walking Directions Printed via Thermal Printer Integrated SkyTalk & WayFinder via Overhead advertising space !"#$%&'()' Second St. Third St. Blinking color/shape icons 26. 2013GunningLabs Scalable Ideas for All of Cedar Rapids Outdoor Kiosks New Bohemia Arts District Hilltop & Medical District West Village Parks & Events Inside CRCC, etc. 27. 2013GunningLabs Benets to Community SkyWalk2 is a live window between the city and her people. Use it, play with it, let it plan your weekend ... the Skywalks not just for lunch anymore... - Linda Langston Connected, Informed, Excited Active Business Presence Integration of Commerce A Technology On the Rise 28. 2013GunningLabs2013GunningLabs Benets to Sponsors Daily & Immediate Messaging Over 10,000 brand impressions per day. More than 675 downtown businesses & 46 restaurants Community Leadership Recruitment & Retention Civic Business Presence Public Relations Exposure 29. 2013GunningLabs Initial Costs for SkyWalk2 Project Project Phases: 1 - Research/Marketing: 3 months 2 - Planning/Coordination: 5 months 3 - Implementation: 2-3 months 100% Live December 2013 Cramer Development: Licensed Software Phase 1: 40-50 hrs Phase 2: 40-50 hrs Phase 3: 200-300 hrs @ $130/ Total: $36,400$78,000 + license/support Gunning Labs: Inventor, Contractor Phase 1: $10,000 Phase 2: $15,000 Phase 3: $45,000 Total: $70,000 Signage Estimate: $202,205 New Overheads (32): $3k/ = $125k Mid-Skywalk Street Crossings (13): $10k SkyWalk Entrances (32): $21.5k Accessibility signage (32): $4.25k Branding vinyl (32): $2.6k Installation: $22k Kiosks for Intersections: Zivelo $7500 each x 12 = $90,000 Android Overhead Upgrades $300 each x 90 = $27,000 Total Cost of SkyTalk System: $300,000 $600,000 30. 2013GunningLabs Who Pays for What, When? Premiere Sponsors: $5,000 - 1 year of off-peak self-managed Advertising & Messaging $10,000 - 1 year of off-peak and peak self- managed Advertising & Messaging $25,000 - 3 years of off-peak & peak assisted Advertising & Messaging $50,000 - 5 years of peak assisted Advertising & Messaging Advertising Revenue: Remaining and future advertising to be managed by Source Media. Source leases Skywalk space from City. - Instantly protable stream for Source - Part of Sources standard channels - Lease covers Cramer license/support - Lease repays hardware investment - Kiosk warrantee is 5 years One-Time Costs: City/PCR owns sign & kiosk hardware City/PCR pays Gunning Labs fees Ongoing City licenses on-going hosting & software support from Cramer Development - Annual Cost TBD 31. 2013GunningLabs Additional Advertising Potential The Skywalks 32. 2013GunningLabs Functionality Growth City-Wide Events Listings Emergency Contact Transit Updates Parking Payment & Renewal Parks & Services Directory Direct-to-Mobile Directions Live game interaction, Augmented Reality laser tag, treasure trail, scavenger hunts